Types of briefsContractual A contract brief is between the client andemployees. The contractual briefexplains the duties r...
formal brief is not always a legaldocument.InformalThis type of brief is done face to facethrough a meeting, all aspects o...
Co – operative briefA co-operative is a group of peopleacting together to meet the commonneeds and aspirations of its memb...
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Types of briefs

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Types of briefs

  1. 1. Types of briefsContractual A contract brief is between the client andemployees. The contractual briefexplains the duties required and how thecompanys schemes works. It explainshow much the employee will receive. Itincludes areas such as what theemployee is agreeing before signing it. Acontractual brief must also include thegeneral liability insurance. It is a legalcontract between advertising companiesand its client which describes the dutiesrequired as well as the price andpayments terms.NegotiatedThis is when two parties have differentideas from each other but they both haveto come to a decision by compromisingand making sure that both the parties arehappy by the decision.FormalA formal written document containingspecific and precise details about thegoals that needs to be achieved. Thebrief gets straight to the point and doesntcontain any unnecessary detail orinformation. This type of brief is mainlyaimed at a group of people or a businesscompany rather than individuals. A
  2. 2. formal brief is not always a legaldocument.InformalThis type of brief is done face to facethrough a meeting, all aspects of the briefmust appeal to all members from theclient list, the advantages of doing aninformal brief is that it can create arelaxed environment and their for becreated a lot quicker, the disadvantagesof a informal brief is that it can be seenas unprofessional and unclear.CommissionThis is when a TV broadcaster, such asthe BBC, employs an independentproduction company to produce aprogram for their schedule.TenderThis is the type of brief you would receiveif you are new to the company and whereyou would develop your ideas amongstothers and from there the companywould decide if you should be the client.The advantages are that it is very relaxedand easy however the disadvantages arethat you may not be chosen as the finalclient.
  3. 3. Co – operative briefA co-operative is a group of peopleacting together to meet the commonneeds and aspirations of its members,sharing ownership and making decisionsdemocratically.Co-operatives are not about making bigprofits for shareholders, but creatingvalue for customers – this is what givesco-operatives a unique character, andinfluence our values and principles.Competition briefs A competition brief is when two or moreparties participate in the brief. The bestone is chosen so each competitor mustmake sure they have completedeverything that the brief was asking for.

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