Reed luxury automobile

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  • Reed luxury automobile

    1. 1. The Luxury Automobile IndustryLXFM 730 Project 1Anna Reed
    2. 2. What is luxury?
    3. 3. • http://www.youtube.com/watch? v=SKL254Y_jtc&feature=relmfu
    4. 4. Major Players• Rolls Royce • Porsche• BMW • Ferrari• Lamborghini • Infiniti• Mercedes • Acura• Lexus • Lincoln• Cadillac • Aston Martin• Bentley • Jaguar• Audi
    5. 5. Identifying the Luxury Automobile • priced above $30,000 • history & origin • advanced safety options • superior quality • uniqueness & exclusivity • admired, recognized brands • association of prestige & status • innovative (design & technology) • plush interiors • large motors
    6. 6. Luxury is having more than you will ever need.
    7. 7. Industry SegmentationTop-of-the-Range Upper Premium Luxury
    8. 8. Categories• Compact Executive Car/Entry Level Luxury• Executive Car/Mid-Luxury Car• SUV Crossover• Full Size Luxury Car• Sports Car• Grand Tourers• Supercars
    9. 9. Compact Executive Car/Entry Level Luxury • 6-8 cylinders • Limited rear seat room and trunk space • Equivalent to large family compact car
    10. 10. Executive Car/Mid-Luxury Car• Size and Comfort• Roomy• v-8 engine
    11. 11. SUV Crossover• off-road capabilities• advanced GPS devices• traction control• replaced mini-van among elite
    12. 12. Full-Size Luxury Car• most powerful of sedans• 8 - 12 cylinder• emphasis on interior• superior comfort
    13. 13. Mercedes Maybach Interior
    14. 14. Sports Cars• ultimate performance and handling• true discretionary income• built for speed• lightweight
    15. 15. Grand Tourers• More passenger seating• Heavy body styles• Leisure over speed
    16. 16. Supercars• Exceptional Speed• Ultra-High Performance• Most Expensive• Customized features• Handmade• Ultimate technology
    17. 17. Convertibles/Roadsters• 2 passenger seating• Removable roof
    18. 18. Origins of the Luxury Automobile
    19. 19. Early American Leaders• Chrysler• Cadillac• Buick• Lincoln
    20. 20. Asian and European competitors offered: • advanced technologies • superior design • innovation • exclusivity
    21. 21. Consumer Segmentation
    22. 22. Owner Type: The Rich Rebel Characteristics • Modern, Creative, Sporty, Fashionable, Intellectual, and Affluent • Ambitious and Motivated, a natural Leader • Aspirational Desired Brands: Audi, Acura, Infinity
    23. 23. Owner Type: Performance Seeker Characteristics • Professional, Powerful, Aggressive • Dominant & In Control • Car is an extension of self, statement maker Desired Brands: BMW, Jaguar, Lincoln, Aston Martin
    24. 24. Owner Type: Classic Sophisticate Characteristics • Stylish, Sophisticated • Value tradition & heritage • Strong moral and ethical values • Desires to be perceived positively Desired Brands: Mercedes Benz, Cadillac, Chrysler
    25. 25. Owner Type: Luxury Experienced Characteristics • Confident, understated, informed & open minded • High expectations & income • Desires exclusivity, classic style, precision and leisure Desired Brands: Lexus, Rolls Royce, Bentley
    26. 26. Owner Type: Adventure Addict Characteristics • Spontaneous, thrill seeking, outgoing & self assured • Life experienced • Desires performance, speed, and style Desired Brands: Maserati, Porsche, Lotus
    27. 27. Market Size & Shares • The luxury segment represents an estimated 15% of all auto sales.
    28. 28. Current Trends & Direction• 1. The Green Luxury Consumer • The Innovative Hybrid
    29. 29. • 2. The Rise in Asian Luxury Market • Demand doubled from 2009-2010 • Due to urbanization, information, education
    30. 30. Thank You
    31. 31. Works CitedBrenner , Brian . "Luxury Cars in China: Pedal to the Metal ." Bloomberg Businessweek . Bloomberg.com, 19 Apr 2007. Web. 4 Apr 2011. <http:// www.businessweek.com/globalbiz/content/apr2007/gb20070419_530515.htm>.Cain, Timothy . "Luxury Auto Market Share In America February 2011." Good Car Bad Car . GoodCarBadCar.net, 03 Mar 2011. Web. 4 Apr 2011. <http://www.goodcarbadcar.net/2011/03/luxury-auto-market-share-in- america.html>.Eisenstein, Paul . "Luxury Car Market May Never Look the Same ." msnbc.com . MSNBC, 28 Sep 2009. Web. 3 Apr 2011. <http://www.msnbc.msn.com/id/ 32860931/ns/business-the_drivers_seat/>.Elliot, Hannah. "Luxury Cars of the Future ." Forbes:Lifestyle. Forbes.com LLC, 29 Mar 2009 . Web. 4 Apr 2011. <http://www.forbes.com/2009/03/20/luxury-cars- future-lifestyle-vehicles-luxury-cars.html>Elliot , Hannah . "Ten Reasons to Buy A Luxury Car ." Forbes:Lifestyle . Forbes.com LLC, 27 Feb 2009 . Web. 3 Apr 2011. <http://www.forbes.com/2009/02/27/luxury- expensive-cars-lifestyle-vehicles_luxury_cars.html>.Gow , David . "A bright future for luxury cars? ." guardian.co.uk. Guardian News and Media Limited , 05 Mar 2008 . Web. 4 Apr 2011. <http://www.guardian.co.uk/ business/2008/mar/05/automotive>.Healey , James . "Jumping on the Luxury Bandwagon ." USA Today (1994 ): 2B . Web. 2 Apr 2011. <http://www.lexisnexis.com.ezproxy.uky.edu/hottopics/lnacademic/>.Kapferer, J.N. The Luxury Strategy . Philadelphia, PA: Kogan Page Limited, 2009. 46-52. Print.Kiley , David . "Luxury Cars Sales Keep Skidding ." Bloomberg Businessweek . Bloomberg.com, 13 Jan 2009 . Web. 4 Apr 2011. <http://www.businessweek.com/ lifestyle/content/jan2009/bw20090113_852243.htm>.Krebs , Michelle . "A Short History of Japanese Luxury Cars ." Bloomberg Businessweek . American International Automobile Dealers Association, 23 Mar 2006 . Web. 3 Apr 2011. <http://www.businessweek.com/autos/content/ may2006/bw20060523_579325.htm>.MacMedan, Dan . "Luxury Dealerships Soup Themselves Up ." USA Today Money. USATODAY.com, 15 Nov 2006 . Web. 4 Apr 2011. <http://www.usatoday.com/ money/autos/2006-11-15-luxury-cars-usat_x.htm>.Okonkwo, Uche . Luxury Fashion Branding. New York, New York : Palgrave Macmillan , 2007. 65-67. Print.Sedgwick, David . "Lutz: Luxury is more than you need ." Automotive News 18 Oct 2004 : 16 . Web. 3 Apr 2011. <http://www.lexisnexis.com.ezproxy.uky.edu/ hottopics/lnacademic/>.Snyder , William . "Behind Chinas Luxury-Car Boom ." The Wall Street Journal: Life & Culture . The Wall Street Journal , 15 Apr 2010 . Web. 4 Apr 2011. <http://online.wsj.com/article/SB1000142405270230473910457515376 1466335620.html>.

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