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HISTORYAnne Klein 1970
Inspiration"Clothes arent going to change the world. The women who                      wear them will."                  ...
Product Offerings❖   Accessories    ❖   belts, jewelry, watches, scarves, shoes, eyewear❖   Jackets & Outerwear❖   Suiting ...
Target Market  Savvy. Sophisticated. Confident. Americanluxury at its very best. Anne Klein New York    is a respected fash...
Current Line
Branding Contradictions
SWOT Analysis❖   STRENGTHS    ❖   Strong brand awareness    ❖   Member of the Jones        Apparel Group    ❖   Quality pr...
❖   WEAKNESS    ❖   No consistent image    ❖   Lack of innovation    ❖   Logo is not identifiable    ❖                     ...
❖   OPPORTUNITIES❖   Growing entry of women into    professional industries❖   Opportunities for international    expansio...
❖   THREATS❖   Department stores introduction of    private labels❖   Lower demand for Chinese-made    products will benefi...
MarketingSpring 2010
Our Vision    ❖   Back to basics- stay true to original        concepts    ❖   Create versatile looks for the modern      ...
Anne klein
Anne klein
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Anne klein

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Anne klein

  1. 1. HISTORYAnne Klein 1970
  2. 2. Inspiration"Clothes arent going to change the world. The women who wear them will." Anne Klein (1923-1974)
  3. 3. Product Offerings❖ Accessories ❖ belts, jewelry, watches, scarves, shoes, eyewear❖ Jackets & Outerwear❖ Suiting & Career Wear❖ Professional Tops & Bottoms
  4. 4. Target Market Savvy. Sophisticated. Confident. Americanluxury at its very best. Anne Klein New York is a respected fashion resource for the modern woman who knows exactly whatshe wants in stylish, versatile essentials for her round-the-clock wardrobe. From superbly tailored suits separates and flirty,feminine dresses, to a multitude of key pieces that build mileage into her wardrobe each season, the look is always utterly now.
  5. 5. Current Line
  6. 6. Branding Contradictions
  7. 7. SWOT Analysis❖ STRENGTHS ❖ Strong brand awareness ❖ Member of the Jones Apparel Group ❖ Quality product ❖ American designer
  8. 8. ❖ WEAKNESS ❖ No consistent image ❖ Lack of innovation ❖ Logo is not identifiable ❖ Anne Klein New York Numerous ad campaigns, DESIGNED BY Ted Kim, Spring 2009 - Present owners, and design aesthetics Isabel Toledo, 2007 - 2008 left consumers confused Michael Smaldone, 2003 - 2007 Charles Nolan, 2001 - 2003 Isaac Franco, 1996 - 2001 Ken Kaufman, 1996 - 2001 ❖ Patrick Robinson, 1994 - 1996 Lack of options & versatility Richard Tyler, 1993 - 1994 Louis Dell’Ollio, 1975 - 1993 Donna Karan, 1974 - 1984 Anne Klein, 1968 - 1974 Matthew Rubinstein, 1968 - 1974 Adrian Gilbey, - Present William Frawley, - Present
  9. 9. ❖ OPPORTUNITIES❖ Growing entry of women into professional industries❖ Opportunities for international expansion ❖ Currently < 10% of JNY sales are outside the U.S.; competitors average 28%.❖ Expand retail store base, distancing from department stores
  10. 10. ❖ THREATS❖ Department stores introduction of private labels❖ Lower demand for Chinese-made products will benefit buyers who can negotiate better rates for their manufacturing services. Cheaper manufacturing goods will benefit the buyers who can pay less for products, but charge the same price to end users. Profit margins will increase for the end seller.❖ JAG overall decline in revenue due to economic recession ❖ 2008 $765 million net loss ❖ 2009 $86.3 million net loss
  11. 11. MarketingSpring 2010
  12. 12. Our Vision ❖ Back to basics- stay true to original concepts ❖ Create versatile looks for the modern woman ❖ Innovate traditional looks ❖ Meet consumer expectations & needs ❖ Add detail, embellishments ❖ Maintain quality & regenerate identity of luxury

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