Your social media strategic plan

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Having a plan for your digital and social media has to be a priority for any business starting out in social media. Strategic planning for your social media is a process best left to a professional.

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Your social media strategic plan

  1. 1. Your Social Media Strategic Plan<br />A MUST! For any business getting into social media marketing.<br />
  2. 2. Your online galaxy…<br />
  3. 3. Get Started in Social Media<br />Social Media is NOT a ‘build it and they will come’ scenario<br />Social Media is SOCIAL!!!!<br />Social Media is user driven and controlled<br />Brands MUST: Listen, Connect, Converse, Contribute<br />Brands MUST have an authentic HUMAN presence<br />
  4. 4. LISTEN<br />What your market WANTS<br />What’s trending<br />What complaints<br />Where your market are hanging out<br />Who are the influencers<br />What opportunities<br />What threats<br />
  5. 5. Listening is not researching!<br />Listeninginvolves hearing not looking for statistics<br />Listening involves responding in real-time conversations<br />Listening involves gathering intelligence<br />Listening involves being engaged with your market before attempting to engage them!<br />
  6. 6. Listening Portals<br />Google Alerts<br />Yahoo News<br />Social Mention<br />RSS Reader<br />Nielson Buzzmetrics<br />Tripit<br />Twitter Local<br />Facebook<br />Friendfeed<br />Tumblr<br />Twitter Search<br />Hashtags #<br />Yahoo Buzz<br />Newsvine<br />
  7. 7. Connect<br />Find your market – where are they hanging out?<br />Engage your market<br />Follow, friend and add<br />Choose wisely<br />Quality over quantity<br />Look for influencers<br />
  8. 8. Contribute<br />Answer questions<br />Provide information from your blog or others<br />Ask questions<br />Give aways<br />Contests<br />Surveys and polls<br />
  9. 9. Converse<br />Create new conversation<br />Respond to others<br />Customer Service<br />CARE!<br />
  10. 10. Authentic HUMAN Presence<br />Find the ‘voice’ & personality of the brand<br />Be real<br />Be accessible<br />Be transparent<br />Be Responsive<br />Be AUTHENTIC!<br />
  11. 11. Flow<br />
  12. 12. Where you can find me..<br />http://saucysocialmedia.com<br />http://facebook.com/SaucySocialMedia<br />http://facebook.com/AnnieInfinite<br />http://twitter.com/AnnieInfinite<br />

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