Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media and online organizing for parks

21 views

Published on

Presentation about how Outdoor Voice uses social media to reach park users and engage them in supporting parks.

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Social media and online organizing for parks

  1. 1. www.outdoorvoice.org facebook.com/OutdoorVoice Twitter: @BA_OutdoorVoice Instagram: @outdoorvoice #outdoorvoice September 2016 Gathering Annie Burke Deputy Director annie@openspacecouncil.org 510 809 8009 ext 252
  2. 2. The goal of Outdoor Voice is to build a large, diverse, and engaged constituency for land conservation in the Bay Area.
  3. 3. The goal of Outdoor Voice is to build a large, diverse, and engaged constituency for land conservation in the Bay Area. And we’ve been experimenting with how to make that happen.
  4. 4. Email versus Facebook Email + Facebook Email + Facebook + Twitter
  5. 5. Emails: 5,625 Facebook: 3,851 Twitter: 1,074 Does this equal 10,550?
  6. 6. #1: It costs money to build a list. Lesson learned:
  7. 7. Example of list building Spend: $567 836 people reached 24 likes 2 shares 420 signups
  8. 8. Example of list building Spend: $6,731 323,133 people reached 140,000 views 2,800 likes 599 shares 2,070 signups
  9. 9. #2: In order to build a list, we need to offer a clear and compelling action. Lesson learned:
  10. 10. Example of Get Out The Vote for Measure AA 28 shares 97 likes
  11. 11. Example of Get out the vote for Measure AA 18 shares 58 likes
  12. 12. Example of post for state-wide parks bond $50 spend 11 shares 100 likes 2,497 people reached
  13. 13. Example of post for state-wide parks bond $0 spend 44 likes
  14. 14. #3: Twitter is a great tool for influencing elected officials and their staff. Lesson learned:
  15. 15. Example of tweet directed towards legislators on parks bond
  16. 16. Example of tweet directed towards legislators on parks bond
  17. 17. #4: Email and Facebook and Twitter are all valuable tools. They have different uses, but are very complimentary. Lesson learned:
  18. 18. $0 spend 25 likes 46 shares
  19. 19. Cotoni-Coast Dairies National Monument campaign Ridge Trail Volunteer Day MLK Day of Service Public comment, public meetings AND MORE!
  20. 20. 1. It costs money. 2. Need to have a clear and compelling action. 3. Influence the influencers on Twitter. 4. Email, Facebook, and Twitter are friends. IN SUMMARY:
  21. 21. Mary Meeker’s annual report Google “Mary Meeker 2016” and skip to slide 72 Hero’s Narrative heroesnarrative.org M+R’s Mediamarks report mrmediamarks.com M+R social post generator mrss.com/toolshed/mr-social-media-content-generator/ RESOURCES
  22. 22. www.outdoorvoice.org facebook.com/OutdoorVoice Twitter: @BA_OutdoorVoice Instagram: @outdoorvoice #outdoorvoice September 2016 Gathering Annie Burke Deputy Director annie@openspacecouncil.org 510 809 8009 ext 252

×