What Is Fashion

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What Is Fashion

  1. 1. WELCOME
  2. 2. F TV THE 24/7 CHANNEL I SEE IT FIRST ON FTV
  3. 4. F TV THE 24/7 CHANNEL I SEE IT FIRST ON FTV ABOUT FASHION TV WHY FASHION TV? - WHAT IS FASHION TV? - THE FTV MISSION STATEMENT - THE INTERNATIONAL DISTRIBUTION - THE FTV TARGET GROUP - THE FTV PROGRAM - 3 REASONS TO WATCH FASHION TV - HOW TO COMMUNICATE OVER FTV - CLIENTS
  4. 5. ABOUT FASHION TV WHAT IS FASHION TV? <ul><li>FTV is the only 24 hours / 7 days fashion, beauty and </li></ul><ul><li>style TV station worldwide and provides glamorous </li></ul><ul><li>entertainment with emphasis on the latest trends </li></ul><ul><li>FTV is since its inception in 1997 independent and established </li></ul><ul><li>as a TV authority for fashion, lifestyle and trends </li></ul><ul><li>FTV is one of the 4 most distributed channels worldwide </li></ul><ul><li>(top 3 outside the USA) </li></ul><ul><li>FTV is updated, informative, glamorous and sexy </li></ul>
  5. 6. ABOUT FASHION TV THE FTV MISSION STATEMENT To be ahead of the rest FTV is the first global media to deliver the latest fashion trends, models, events, news and gossip. FTV is first in information – when it happens, where it happens. To innovate Be the first to show the latest trends, fashion weeks, models, events and fashion locations all around the world. To entertain FTV‘s unique mix in productions and distribution, innovative technology and broadcasting give its viewers a VIP seat in the show with only the best available quality.
  6. 7. ABOUT FASHION TV THE INTERNATIONAL DISTRIBUTION You can watch FTV in almost every part of the world. This makes us the number one fashion-dedicated TV-station worldwide. FTV is worldwide broadcasted over cable, satellite, IP-TV, 3G (UMTS) to over 300 mill. households!
  7. 8. ABOUT FASHION TV THE FTV TARGET GROUP <ul><li>FTV viewers are… </li></ul><ul><li>men (62%), women (38%) </li></ul><ul><li>aged 18-45 years (62%); 45-54 (24%); 55+ (14%) </li></ul><ul><li>high-income group > EUR 4.000,- / month </li></ul><ul><li>free-spending, technique affine, travels a lot, esthetes and susceptible for sales campaigns </li></ul><ul><li>early adopters, trend-setters / opinion leaders, models, </li></ul><ul><li>fashion stars and fashion professionals </li></ul>
  8. 9. ABOUT FASHION TV <ul><li>FTV viewers are… </li></ul><ul><li>more affluent, older and are more educated </li></ul><ul><li>than MTV viewers </li></ul><ul><li>younger than CNN viewers but fall into a </li></ul><ul><li>similarly high income bracket </li></ul><ul><li>younger than viewers from sport channels but </li></ul><ul><li>dispose of a higher income </li></ul>THE FTV TARGET GROUP – compared to other TV channels
  9. 10. ABOUT FASHION TV THE FTV PROGRAM – facts <ul><li>more than 500 hours with new program content every year </li></ul><ul><li>300 new shows and 600 new clips every season </li></ul><ul><li>coverage of fashion weeks, i.e. documentations, news and stories </li></ul><ul><li>over designers, models and stars are the core of the </li></ul><ul><li>FTV channel </li></ul>
  10. 11. ABOUT FASHION TV THE FTV PROGRAM – formats “ photographers” Most famous models and celebrities at a shooting directed by accepted photographers. “ f-people” First hand interviews with all stars of the fashion and entertainment world as well as brand new information of the fashion weeks. “ shoot me” New reality TV production directed by Michael White and FTV. Come along with the young models at castings, photo shootings and fashion weeks, from the arrival in London to their way to become a top model.
  11. 12. ABOUT FASHION TV “ f men!” Fashion TV’s men, models und their latest fashion. “ model awards” FTV model awards all around the world. FTV is searching for new young models and stars in the near future. “ fashion films” Trailers, that come to the cinemas within a short time. A new kind of watching films – Hollywood movies with the focus on fashion and accessories. “ stars & cars” With VIPs behind the scenes at a formula 1 race. A format consisting of reportages over girls, amazing cars and the life in a perfect ambience from beautiful people and fast racing cars.
  12. 13. WHY FASHION TV? 3 REASONS TO WATCH FASHION TV 1. Fashion The world of wonderful people, amazing parties, glamour and the dream of luxury life cast a spell over FTV viewers. 2. Design- und style guide Through the esthetics of the pictures and music is watching FTV a great pleasure/experience. The subtle mix of the beautiful and impressing images in combination with the accurately chosed music (lounges, charts, etc.) enable viewers to immerse into the fascinating world of fashion. 3. Hotspots / Public Places Hotels, clubs, cafes, bars, fitness rooms, SPAs, hairdressers,… FTV is broadcasted in high class ambience, the perfect background medium and is well suited for your image transfer.
  13. 14. WHY FASHION TV? HOW TO COMMUNICATE OVER FTV <ul><li>FTV is one of the worlds best distributed TV channels </li></ul><ul><li>FTV is the most distributed channel in public places </li></ul><ul><li>FTV is the gatekeeper to the world of fashion and glamour </li></ul><ul><li>FTV designs new and innovative TV conceptions round </li></ul><ul><li>the theme fashion </li></ul><ul><li>FTV is the only TV equipollent to hundreds of print products, that </li></ul><ul><li>deals with fashion and lifestyle </li></ul><ul><li>FTV delivers newest trends faster to interesting target groups via </li></ul><ul><li>live TV and is so significant faster than other fashion mediums </li></ul><ul><li>FTV allows brands to turn its general communication to </li></ul><ul><li>a “fashion & lifestyle statement” and has thus an </li></ul><ul><li>image building character </li></ul>
  14. 15. CLIENTS WHY FASHION TV?
  15. 16. CONTACT Did we arouse your curiosity? Call us for more details or to develop with us possibilities for your successful future campaigns and activities on Fashion TV. contact us: Max Posch fashiontv marketing F.TV Programm GmbH Mobile: +43 664 405 28 40 E-mail: marketing@ftv.com

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