Textiles And Technology


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  • Textiles And Technology

    1. 1. Future Frequencies Derek Woodgate PREPARED FOR SEHRF September, 2008
    2. 2. In 1998 you did not see… in everyday life Online marketplaces, services and new partnerships (i.e. Amazon’s Used Book sales) Economics / Power of Search Context based marketing ‘ Social Media’ User generated content /Social Networks Portable media devices : Cell phones, camera phones, DVDs, flash drives, mobile media Economic ascent of India and China / A ‘Global war on Terror’ Internet trading: Web pages, browsers, PC software and mobile phones Lifestyles : Telecommuting, body modifications, organics/yoga, and energy crisis The demise and reinvention of major brands and industries Emerging Issues (potential for disruption) vs. Trends (already framed_
    3. 3. Frequency 1.0 Changing society “ You must have chaos within you to create a dancing star.” - Frederic Nietzsche
    4. 4. Frequency 1.0: Making of a futurist - What is a futurist? <ul><li>Future world thinking and modeling </li></ul><ul><li>STEEP </li></ul><ul><li>Discontinuous change </li></ul><ul><li>Disruption and wild cards </li></ul><ul><li>Re-contextualizing </li></ul><ul><li>Connecting disconnects </li></ul><ul><li>Preferred future </li></ul><ul><li>The future potential business </li></ul><ul><li>Studies of the Future - A science </li></ul>
    5. 5. Introduction Brave New World “ We need a glass key to open the sky” - Yoko Ono
    6. 6. Challenges & Concerns <ul><li>The Transformation of Humankind </li></ul><ul><li>Resource Scarcity </li></ul><ul><li>Security and Rights </li></ul><ul><li>Disease and Pandemics </li></ul><ul><li>The Tech Revolution </li></ul><ul><li>Population Explosion </li></ul><ul><li>Economic meltdown </li></ul>Introduction: Brave New World Future Negative
    7. 7. INtroduction: Brave New World Fear of the future <ul><li>Two-thirds of US consumers believe the future will be worse for their children and grandchildren (CMI, 2006) </li></ul><ul><li>Economic meltdown, resource scarcity, war, climate stability, terrorism and security, population growth, epidemic, civil rights, robotics, food supply, natural disasters, ethics, migration, education…. </li></ul><ul><li>911, Katrina, avian flu, Enron, Banking bailouts, illegal immigration, cloning, globalization, Iraq War, An inconvenient Truth, school massacres, Tsunami, demise of major corporations and the new economy, tech takeover… </li></ul><ul><li>The majority of US population is unaware and uneducated in the future and emerging revolutionary developments that will help tackle these issues. </li></ul>
    8. 8. Creating a Positive Future Environment <ul><li>Experiencing external conditions better / making them fit our goals </li></ul><ul><li>Improve self-confidence and sense of purpose </li></ul><ul><li>Taking back control and coping with unfamiliar and unexpected elements of change </li></ul><ul><li>Relieving anxiety and stress about the future and the unknown through knowledge, awareness, integration and engagement </li></ul><ul><li>Correlate our experiences to our intentions </li></ul><ul><li>Emancipation and liberation (happiness and inner harmony) </li></ul>Introduction: Brave New World Future Positive
    9. 9. No “Back to the Future” <ul><li>Leveraging discontinuous change </li></ul><ul><li>Breakthrough ideas </li></ul><ul><li>Past restrictions narrow our lens </li></ul><ul><li>Find solutions in totally new formats </li></ul><ul><li>Re-contextualizing / Expanding potential </li></ul><ul><li>Envisioning hostile territories </li></ul><ul><li>Recognizing the dialectic of progress </li></ul><ul><li>Simplified translations / illustrations </li></ul>Introduction: Brave New World No “Back to the future”
    10. 10. Changing society 
    11. 11. Frequency 1.0 Changing Global Society “ We live differently and pursue new lifestyles, because we see ourselves as a new kind of person.” - Joel Mokyr : The Lever of Riches
    12. 12. Frequency 1.0 Changing Global Society <ul><li>New Anchors </li></ul><ul><li>Multiple identities and virtual humanity </li></ul><ul><li>Living with Dichotomies </li></ul><ul><li>Self agency and Self organization </li></ul>
    13. 13. Frequency 1.0 Changing Society <ul><li>Redefining Life stages </li></ul><ul><li>Wellness and Life extension - Timeship - linking to our environment </li></ul><ul><li>Nanotechnology & Medicine </li></ul><ul><li>Biotech ethics & morals - ‘ remind ourselves we are human’ </li></ul>
    14. 14. Frequency 3.0: Brave New World The Changing Human - Maslow revisited <ul><li>Resource Scarcity </li></ul><ul><li>Pandemics </li></ul><ul><li>Population Growth </li></ul><ul><li>Health & Welfare </li></ul><ul><li>Wars & Terrorism </li></ul><ul><li>Changing Human </li></ul><ul><li>Globalization </li></ul><ul><li>Sustainability </li></ul><ul><li>Civil Rights, Equality Migration, Nationalism </li></ul><ul><li>Education </li></ul><ul><li>Values, Ethics & </li></ul><ul><li>Morality </li></ul><ul><li>Ideologies & Religion </li></ul><ul><li>Urban Development </li></ul><ul><li>Multiple personalities </li></ul><ul><li>Redefined lifestages </li></ul><ul><li>New archetypes </li></ul><ul><li>New social realms </li></ul><ul><li>Self-agency </li></ul><ul><li>Community </li></ul>
    15. 15. Frequency 1.0 Changing Society <ul><li>The search for meaningful experiences </li></ul><ul><li>- context-sensitive experience that fuses their sensory energy and ability to engage - identity-building, exploration / self-improvement </li></ul><ul><li>Human dynamics and emotion modeling </li></ul><ul><li>- affective and cognitive perception, feedback and awareness - modeling social interfacing and feedback -creating behavioral identities </li></ul><ul><li>My ecological integration </li></ul><ul><li>- “Green is the new Black” </li></ul><ul><li>- “Green is the new green’ </li></ul><ul><li>Opportunities to create and contribute </li></ul>
    16. 16. Frequency 3.0: Brave New World Enhancement and augmentation <ul><li>Affective social software: human touch and senses </li></ul><ul><li> Post-gender, queer theory and diversity </li></ul><ul><li> Upskilling / socio-emotional modeling </li></ul><ul><li>Virtual humans </li></ul><ul><li>Transhumanism </li></ul><ul><li>The Singularity </li></ul>
    17. 17. Frequency 3.0: Brave New World Long live life?
    18. 18. Frequency 1.0 Changing Society <ul><li>Reinvention of everyday objects and materials </li></ul><ul><li> Nanoscale machines </li></ul><ul><li>Robotics and AI </li></ul><ul><li>Influence of gaming </li></ul><ul><li>Security </li></ul>
    19. 19. Frequency 1.0 Changing Global Society <ul><li>Mobility: Time and Place-shifting </li></ul><ul><li>Towards telepresence </li></ul><ul><li>Ubiquitous Connectivity </li></ul><ul><li>New concepts of space Interactive architecture </li></ul><ul><li>Behavioral modeling </li></ul><ul><li>Mapping culture: annotated lives </li></ul><ul><li>Engaging the environment </li></ul>
    20. 20. Frequency 1.0 Changing Global Society Blogs Interest Communities Sharing Peer-2-Peer Aggregation New social realms Virtual Worlds Chat Circles
    21. 21. Frequency 1.0 Changing Global Society <ul><li> Digital and media convergence </li></ul><ul><li>- Triple/quad delivery (internet, IPTV, VOD, Audio) </li></ul><ul><li>Music from fusion of PDA, GameBoy, PC, MIDI </li></ul><ul><li> Sensory driven / immersive / responsive/ </li></ul><ul><li>Integrated with common digital formats - (e.g. PowerPoint, QuickTime video, Excel, web </li></ul><ul><li>browsers) - computer-driven vision-based </li></ul><ul><li> Avatar-oriented interaction (text, audio, video) </li></ul><ul><li>  Artificial intelligence, lasers & holograms </li></ul>
    22. 22. Frequency 1.0 Changing Global Society <ul><li>Home </li></ul><ul><li>- From “net zero” to networked </li></ul><ul><li>Enhanced nature & biomimicry </li></ul><ul><li>On-demand Transport </li></ul><ul><li>Adventure living </li></ul><ul><li>- new leisure </li></ul>
    23. 23. Consumer aspirations and future lifestyle drivers
    24. 24. Changing economic and business environment 2
    25. 25. Frequency 2.0 Changing Economic and Business Environment “ You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” - Buckminster Fuller
    26. 26. Frequency 2.0 Changing Economic and Business Environment <ul><li>End of USA Empire </li></ul><ul><li>- less political and economic dominance </li></ul><ul><li>- curtailing hyper-capitalism and ideology gap </li></ul><ul><li>- new investment opportunities and entrepreneurship </li></ul><ul><li>Globalization - BRICs </li></ul><ul><li>China overtakes USA - 2020 </li></ul>
    27. 27. Frequency 2.0 Changing Economic and Business Environment <ul><li>Deceleration of output & demand growth in USA and Japan </li></ul><ul><li>Eco trading (energy, water, air pollution) </li></ul><ul><li>Pace of personal borrowing to slow, government borrowing grows </li></ul><ul><li>Community vs. Commodity </li></ul><ul><li>- buying communities (China) </li></ul><ul><li>Access vs. Ownership </li></ul><ul><li>Parallel marketplaces </li></ul><ul><li>- grassroots economics </li></ul><ul><li>- potential erosion of margins </li></ul>Collaborative Economy
    28. 28. <ul><li>Shift to Conceptual Age from Information Age </li></ul><ul><li>- Abilities: Design, story, symphony, empathy, play and meaning </li></ul><ul><li>Intangible Assets - new value models </li></ul><ul><li>Empowerment as driver of future value creation - Leveraging the ‘empowered individual’ </li></ul><ul><li>Growth in Creative Class </li></ul>Frequency 2.0 Changing Economic and Business Environment
    29. 29. Frequency 2.0 Changing Economic and Business Environment
    30. 30. FREQUENCY 2.0 CHANGING GLOBAL SOCIETY  External Projection Model > Affiliation  The Evolution of the Value Model Product Price Image Product Vs Price Commodity Model > Need Product I mage Price Experience Inner Projection Model > Experience  Chooser Model > Self-actualization  Convenience Affordability Customization Innovation Image Experienc e Desirability
    31. 31. <ul><li>New roles and relationships for Producers, Intermediaries and Consumers </li></ul><ul><li>Integration of economic, behavioral and technology factors </li></ul><ul><li>Affective CRM, actionable word-of-mouth insights, VOIP- </li></ul><ul><li>based video conferencing </li></ul><ul><li>Category Fusion and Transformation of major Industries </li></ul><ul><li>On-line - off-line convergence </li></ul>Collaborative Economy Frequency 2.0 Changing Economic and Business Environment
    32. 32. The Wisdom of Crowds Frequency 2.0 Changing Economic and Business Environment <ul><li>Collaborative Intelligence / Collective Mind </li></ul><ul><li>The economics of collaboration </li></ul><ul><li>Peer aggregated information collection </li></ul><ul><li>Collective Content Management </li></ul><ul><li>Peer production / Value creation </li></ul><ul><li>Changing roles - Participation </li></ul><ul><li>Search, sharing, exchange, aggregation, discovery learning </li></ul><ul><li>Shared space - 3D worlds / Tools </li></ul><ul><li>Simulation, avatars, interfaces, identity, visualization </li></ul>
    33. 33. Frequency 2.0 Changing Economic and Business Environment <ul><li>Marketplace as a meeting place </li></ul><ul><li>- Community marketing / data exchange </li></ul><ul><li>- Changing moment of transaction </li></ul><ul><li>- Consumer partnership networks </li></ul><ul><li>- Enriched experience-centric </li></ul><ul><li>Social intelligence model </li></ul><ul><li>- Permission based communication </li></ul><ul><li>- Personalization, feedback & interaction </li></ul><ul><li>- Multi-party enhanced knowledge </li></ul><ul><li>-Third party beacons </li></ul><ul><li> Convergence model </li></ul><ul><li>- Multiple formats of offerings anytime, anywhere. </li></ul><ul><li>- Converged content delivery </li></ul><ul><li>“ High-need entity” model </li></ul><ul><li>- Long-tail economics </li></ul><ul><li>- Micro-businesses </li></ul><ul><li>- Bottom-up growth </li></ul><ul><li>- Emerging industries </li></ul>New business models
    34. 34. Frequency 2.0 Changing Economic and Business Environment <ul><li>Sustainable Economy </li></ul><ul><li> Community sustainability - local economies that are economically viable, environmentally sound and socially responsible. </li></ul><ul><li> From footprint to fishprint </li></ul><ul><li> Real-life economics - environmental capital </li></ul><ul><li>Cooperative and exchange economics </li></ul><ul><li>Intelligent systems - essential and proactive computing - resource usage </li></ul><ul><li>Emergence engineering </li></ul>CREST CPSR Interconnection Morino
    35. 35. Frequency 2.0 Changing Economic and Business Environment <ul><li>Emerging businesses </li></ul><ul><li>Business Process Outsourcing </li></ul><ul><ul><li>Accenture - moving into Information Management Services </li></ul></ul><ul><ul><li>IBM - business-performance-transformation services </li></ul></ul><ul><ul><li>InnoCentive - matching top scientists to R&D challenges </li></ul></ul><ul><ul><li>HP - corporate services - H.R., finance, et al. </li></ul></ul><ul><ul><li>Second Life - real services in “virtual markets” </li></ul></ul><ul><ul><li>UPS - IT hardware services for Toshiba’s </li></ul></ul><ul><ul><li>laptop division </li></ul></ul>
    36. 36. Changing economic and business environment 2
    37. 37. Beyond carbon 3
    38. 38. Frequency Four Open to change! “ One man’s magic is another man’s engineering.” - Robert Heinlein
    39. 39. Conserving the “E” in Energy <ul><li>Nanoscale Science meets the age of Biological Energy Solutions </li></ul>Nano-scale design 1/1,000,000,000 meter <ul><li>Reinvention of everyday objects and materials </li></ul><ul><li> Nanoscale machines </li></ul><ul><li> Energy: Enzymes that produce hydrogen or nitrogen </li></ul><ul><li> Moving beyond combustion based energy conversion and conventional alternatives </li></ul>
    40. 40. Conserving the “E” in Energy <ul><li>Fuel Cell Batteries </li></ul><ul><li> Distributed Power </li></ul><ul><li> Electric Motors </li></ul><ul><li> Hydrocarbon based membranes </li></ul><ul><li> Ink-jet printed membranes </li></ul><ul><li> Nanoscale catalyst design </li></ul><ul><li> High surface area ‘sponges’ </li></ul><ul><li>Refill vs, recharge </li></ul><ul><li>Energy Appliances </li></ul>
    41. 41. Conserving the “E” in Energy Mechanical to Wire / Wireless Packets of Electricity - (H2 sponges)
    42. 42. Conserving the “E” in Energy Nanoscale design of photovoltaics Solar Energy Nanotube TiO2 catalysts Artificial photosynthesis Spray-on solar paint Ultra sensitive nanocrystals Thin Films