Social Media An Introduction Hitwise

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  • Welcome to the Hitwise Experian Social networking webinar My name is Robin Goad and I am Director of Research for Hitwise in the UK I will be starting the webinar with an overview of the social networking landscape in the UK I will then hand over to Tony Mooney, from Experian Integrated Marketing, who will discuss the impact that these changes for marketeers Finally, we’ll answer questions. If you wish to do this… INSTRUCTIONS OK, so without further ado, lets get on with the webinar
  • Social Media An Introduction Hitwise

    1. 1. The Impact of Social Networking Robin Goad Research Director Hitwise May 2008
    2. 2. Social network growth in the UK <ul><ul><li>Social networks now receive one in every five page impressions in the UK. </li></ul></ul><ul><ul><li>Social networks have overtaken webmail as the primary form of web-based communication. </li></ul></ul><ul><ul><li>Traffic peaks at Christmas time </li></ul></ul><ul><ul><li>Facebook accounted for one in every 48 UK Internet visits in March </li></ul></ul><ul><ul><li>More members = longer session time. E.g. Between Feb 2005 and 2006, Bebo tripled its market share and more than tripled its average session time to 22 minutes. </li></ul></ul>
    3. 3. What is a social network? <ul><ul><li>Online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. </li></ul></ul>Top 25 Social Networks and Forums, w/e 5/4/2008
    4. 4. Users are fickle
    5. 5. The impact of social networks
    6. 6. Key downstream industries
    7. 7. MySpace and the Music Industry <ul><ul><li>Social networks: +40% </li></ul></ul><ul><ul><li>Music sites: +3% </li></ul></ul><ul><ul><li>Search: -4% </li></ul></ul>
    8. 8. Apparel and Accessories
    9. 9. Social network users getting older
    10. 10. Justgiving.com
    11. 11. Power of blogs
    12. 12. iPhone bloggers
    13. 13. Conclusions <ul><ul><li>Social networks now account for 1 in 5 page impressions in the UK – and this figure is increasing. </li></ul></ul><ul><ul><li>Social networks are inter-dependent – the growth of small nice networks will go hand in hand with larger sites. </li></ul></ul><ul><ul><li>Social networks account for 1 in 10 visits received by other sites. </li></ul></ul><ul><ul><li>Early adopter industries focussed on the youth market, by users are getting older and the variety of sites benefiting is increasing. </li></ul></ul><ul><ul><li>www.ilovedata.com </li></ul></ul>

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