Ideaworks

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Ideaworks

  1. 1. IdeaWorks A Cross Between a Business Seminar, a Workshop & a Carnival
  2. 2. IdeaWorks 2007 by Robert Godbey GodbeyWorks [email_address]
  3. 3. Introduction
  4. 4. Welcome <ul><li>Who is this guy? </li></ul><ul><li>IdeaWorks 1 = There’s another one? </li></ul><ul><li>Reason = Grapple with BIG Ideas </li></ul><ul><li>Warm Welcome = We Need You </li></ul>
  5. 5. Content vs. Process <ul><li>Ways of Thinking = Physics Joke!??! </li></ul><ul><li>Content = What </li></ul><ul><li>Process = How </li></ul><ul><li>Bulk of day = BIG Ideas = Content </li></ul><ul><li>Up front = Approaches = Process </li></ul><ul><li>Group Genius is a Process Idea </li></ul>
  6. 6. Thinking Process <ul><li>Do I get it? (Understand) </li></ul><ul><li>Do I buy it? (Believe) </li></ul><ul><li>Does it apply to me? (Impact) </li></ul>
  7. 7. Open - Narrow - Close <ul><li>Agreement Process </li></ul><ul><li>Open = Universe of Possibilities (Scan) </li></ul><ul><li>Narrow = Organize/Group (Focus) </li></ul><ul><li>Close = Making the Decision (Act) </li></ul>
  8. 8. New Age <ul><li>Open = Universe of Possibilities (Scan) </li></ul><ul><li>Today we will mostly Open </li></ul><ul><li>Starting Point = Dawn of New Age </li></ul><ul><li>New Age = Conceptual Age </li></ul><ul><li>But wait…Introductions </li></ul>
  9. 9. Activity  <ul><li>Stand & Deliver </li></ul><ul><ul><li>Objective: Get to know each other & Open </li></ul></ul><ul><ul><li>Time: 30 seconds per person </li></ul></ul><ul><ul><li>Materials: Handout, Your mind & voice </li></ul></ul><ul><ul><li>Activity: </li></ul></ul><ul><ul><li>Tell us Your Name, Your Org, & Your Job </li></ul></ul><ul><ul><li>Give us 1 sign (example) we are in a New (conceptual) Age </li></ul></ul>
  10. 10. Comfort <ul><li>Unconsciously Incompetent </li></ul><ul><li>Consciously Incompetent </li></ul><ul><li>Consciously Competent </li></ul><ul><li>Unconsciously Competent </li></ul>
  11. 11. Ground Rules <ul><li>All points-of-view are welcome </li></ul><ul><li>Participate and share your experiences </li></ul><ul><li>It’s OK to be uncomfortable </li></ul><ul><li>Misery is optional </li></ul><ul><li>It’s OK to have fun </li></ul><ul><li>Be timely </li></ul><ul><li>Cell phones? </li></ul>
  12. 12. Dawning of the Age of ...
  13. 13. Disruptive Age <ul><li>Re-imagine! by Tom Peters (2003) </li></ul><ul><li>Change, Change, Change </li></ul><ul><li>Old rules? Going…going…gone. </li></ul><ul><li>An age where all value flows from creativity and initiative </li></ul><ul><li>It may someday be said that the 21 st Century began Sept. 11, 2001 </li></ul>
  14. 14. Disruptive Contrasts Percentage of workers working on farms, USDA 5.8% 4.2% 3.8% 5.6% 8.2% % Drop 11.2% 1950 17.0% 1940 21.2% 1930 25.0% 1920 30.6% 1910 38.8% 1900 Farm Labor Year
  15. 15. Conceptual Age <ul><li>A Whole New Mind by Dan Pink (2005) </li></ul><ul><li>Affluence </li></ul><ul><li>Technology </li></ul><ul><li>Globalization </li></ul>
  16. 16. Conceptual Timeline ATG (affluence, technology, globalization) 18 th century 19 th century 20 th century 21 st century Conceptual Age (creators & empathizers) Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers)
  17. 17. Flat Age <ul><li>The World is Flat 2.0 by Tom Friedman (2006) </li></ul><ul><li>Globalization 1.0: 1492  1800 </li></ul><ul><li>Globalization 2.0: 1800  2000 </li></ul><ul><li>Globalization 3.0: 2000  Now </li></ul>
  18. 18. Activity  <ul><li>Walking Thru History </li></ul><ul><ul><li>Objective: Practice working in teams, reporting out & gain a historical view </li></ul></ul><ul><ul><li>Time: 15 minutes in teams, 5 min. report out </li></ul></ul><ul><ul><li>Materials: 3 colors of Post-Its & your minds </li></ul></ul><ul><ul><li>Instruction for your decade: </li></ul></ul><ul><ul><li>Discuss & List Social/Political Events (Pink) </li></ul></ul><ul><ul><li>Discuss & List Science/Tech Events (Yellow) </li></ul></ul><ul><ul><li>Discuss & List Business/Economy Events (Blue) </li></ul></ul><ul><ul><li>Choose a speaker to deliver & post </li></ul></ul>
  19. 19. Re-imagine! by Tom Peters Business Excellence in a Disruptive Age
  20. 20. New Context <ul><li>Re-imagining the World: All Bets Are Off </li></ul><ul><li>Control Alt Delete: The Destruction Imperative </li></ul>
  21. 21. Re-imagining the World <ul><li>! Technicolor Rules … </li></ul><ul><li>Old rules? Going … going … gone. </li></ul><ul><li>It’s a fluid, fluid world. </li></ul><ul><li>“ Value,” “assets” – it is all up for grabs. </li></ul><ul><li>Mess is the message. </li></ul>
  22. 22. Re-imagining the World <ul><li>! Technicolor Rules … </li></ul><ul><li>Foraging amid the mess alone yields … Stunning Breakthroughs. </li></ul><ul><li>Static planning exercises are virtually useless! </li></ul><ul><li>Enjoy the Fray! </li></ul><ul><li>“ Fail faster. Succeed sooner.” </li></ul>
  23. 23. ! Contrasts <ul><li>Was </li></ul><ul><li>A job for life (career) </li></ul><ul><li>Clunky bureaucracies plodding toward success </li></ul><ul><li>Accountants rule </li></ul><ul><li>Tangible assets </li></ul><ul><li>Success-to-failure cycles last decades </li></ul><ul><li>Is </li></ul><ul><li>A life full of jobs (project) </li></ul><ul><li>Agile alliances failing their way to success </li></ul><ul><li>Innovators rule </li></ul><ul><li>Intangible assets </li></ul><ul><li>Success-to-failure cycles last months </li></ul>
  24. 24. ! Contrasts <ul><li>Was </li></ul><ul><li>Tech supports change </li></ul><ul><li>Upstarts disrupt … occasionally </li></ul><ul><li>Industry rules: etched in stone </li></ul><ul><li>By-the-book management </li></ul><ul><li>Is </li></ul><ul><li>Tech drives change </li></ul><ul><li>Upstarts disrupt … constantly </li></ul><ul><li>Industry definitions: scribbled in quicksand </li></ul><ul><li>Rewrite-the-eBook improvisation </li></ul>
  25. 25. Control Alt Delete <ul><li>! Technicolor Rules … </li></ul><ul><li>The time for mellow prescriptions is gone. </li></ul><ul><li>Time to take charge. Time to destroy. </li></ul><ul><li>“ Change the rules before somebody else does.” </li></ul><ul><li>“ Organize” for performance and customer satisfaction. </li></ul><ul><li>“ Disorganize” for … renewal and innovation. </li></ul>
  26. 26. Control Alt Delete <ul><li>! Technicolor Rules … </li></ul><ul><li>Destruction Rules! </li></ul><ul><li>Destruction is Natural. (In nature.) </li></ul><ul><li>Big acquisitions are stupid. </li></ul><ul><li>Dummy + Dummy = Big Dummy. </li></ul><ul><li>“ In perpetuity” is an Obscene Phrase </li></ul>
  27. 27. ! Contrasts <ul><li>Was </li></ul><ul><li>Servants of stability triumph </li></ul><ul><li>Honor (and preserve) the ones that brung you </li></ul><ul><li>Bulk Up! </li></ul><ul><li>Achieve dominance through (permanent) acquisitions </li></ul><ul><li>Acquire … BIG THINGS </li></ul><ul><li>Learn … Remember … Honor … Cherish </li></ul><ul><li>Is </li></ul><ul><li>Masters of instability rule </li></ul><ul><li>Blow up (or sell) the ones that brung you </li></ul><ul><li>Be Agile! </li></ul><ul><li>Achieve reach through (temporary) alliances </li></ul><ul><li>Acquire … COOL Things </li></ul><ul><li>Unlearn … Forget … Dishonor … Reinvent </li></ul>
  28. 28. Activity  <ul><li>What’s Tom Saying? </li></ul><ul><ul><li>Objective: Check for New Context understanding </li></ul></ul><ul><ul><li>Time: 15 minutes in teams, 5 min. report out </li></ul></ul><ul><ul><li>Materials: Handout, Team, Flip-Chart, Pens </li></ul></ul><ul><ul><li>Instructions: </li></ul></ul><ul><ul><li>Discuss Tom’s Rules & Contrasts </li></ul></ul><ul><ul><li>Match them up with your personal experiences </li></ul></ul><ul><ul><li>Choose at least 3 examples to present </li></ul></ul><ul><ul><li>Choose a speaker to deliver </li></ul></ul>
  29. 29. New Technology <ul><li>In the Crosshairs: White-Collar Cataclysm </li></ul><ul><li>InfoTech Changes Everything: “On the Bus” or … “Off the Bus”? </li></ul>
  30. 30. White-Collar Cataclysm <ul><li>! Technicolor Rules … </li></ul><ul><li>White-collar employment as we’ve know it is dead. </li></ul><ul><li>The time frame for total reinvention of your job is 15 years (if you’re lucky). </li></ul><ul><li>“ Old” Bureaucracy (read tall towers full of bureaucrats) is over. </li></ul>
  31. 31. White-Collar Cataclysm <ul><li>! Technicolor Rules … </li></ul><ul><li>New white-collar software systems = forklifts for the mind. </li></ul><ul><li>“ A bureaucrat is an expensive microchip.” </li></ul><ul><li>“ Don’t own nothin’ if you can help it.” </li></ul><ul><li>The unthinkable is thinkable. No: likely. </li></ul>
  32. 32. ! Contrasts <ul><li>Was </li></ul><ul><li>Tall Towers </li></ul><ul><li>Paper </li></ul><ul><li>Meetings ad nauseam </li></ul><ul><li>Planning, planning, planning </li></ul><ul><li>We worship Stability </li></ul><ul><li>“ Mind my rank” </li></ul><ul><li>Is </li></ul><ul><li>Low-rises </li></ul><ul><li>Silicon </li></ul><ul><li>eGroups as needed </li></ul><ul><li>Doing. Testing. Adjusting. Fast. </li></ul><ul><li>We groove on Wild & Wacky </li></ul><ul><li>“ Mind my ability to contribute” </li></ul>
  33. 33. ! Contrasts <ul><li>Was </li></ul><ul><li>90% of all work is drudge work </li></ul><ul><li>Workin’ with the “same old gang” </li></ul><ul><li>Well-defined organizational borders </li></ul><ul><li>Products last for years </li></ul><ul><li>Accounting </li></ul><ul><li>Employees </li></ul><ul><li>Is </li></ul><ul><li>Microprocessors do most drudge work </li></ul><ul><li>Constantly expanding one’s network of teammates </li></ul><ul><li>Shifting organizational alliances </li></ul><ul><li>Products last for weeks </li></ul><ul><li>Innovation </li></ul><ul><li>Talent </li></ul>
  34. 34. InfoTech Changes Everything <ul><li>! Technicolor Rules … </li></ul><ul><li>The Web changes everything. (Everything = Everything.) Embrace it. Totally. Or else. </li></ul><ul><li>Message: On the bus or off the bus. No halfway. Take advantage of idiots! </li></ul><ul><li>eCommerce is not a “technology play.” It’s a people play, a power play, a political play. </li></ul>
  35. 35. InfoTech Changes Everything <ul><li>! Technicolor Rules … </li></ul><ul><li>It’s the politics, stupid! </li></ul><ul><li>“ Hyperlinks subvert hierarchy!” </li></ul><ul><li>The Internet allows us to dream dreams we could never have dreamed before! </li></ul>
  36. 36. ! Contrasts <ul><li>Was </li></ul><ul><li>Technology helps link parts of an organization </li></ul><ul><li>Every department uses IS/IT </li></ul><ul><li>Department = Compartment </li></ul><ul><li>Everyone labors under strict “need to know” rules </li></ul><ul><li>Project teams have regular phone conferences </li></ul><ul><li>Is </li></ul><ul><li>The Network Is the Organization </li></ul><ul><li>Every department lives on the Web </li></ul><ul><li>Access = Success </li></ul><ul><li>Every employee has access to everything </li></ul><ul><li>Project teams “meet” 365/24/60/60 </li></ul>
  37. 37. ! Contrasts <ul><li>Was </li></ul><ul><li>We favor independence </li></ul><ul><li>We are proud of being “close to our customer” </li></ul><ul><li>We sell rigorously engineered “great product” </li></ul><ul><li>Here today … here tomorrow </li></ul><ul><li>Men in suits </li></ul><ul><li>Is </li></ul><ul><li>We savor interdependence </li></ul><ul><li>We are proudly “at one” with our customer </li></ul><ul><li>We sell information-enabled “awesome experiences” </li></ul><ul><li>Here today … reconfigured tomorrow </li></ul><ul><li>Women in charge </li></ul>
  38. 38. Blue Collar Jobs <ul><li>1970 it took 108 men 5 days to unload a timber ship – 108 X 5 = 540 man-days </li></ul><ul><li>2000 it took 8 men 1 day to unload </li></ul><ul><li>That’s a 98.5% reduction in labor </li></ul><ul><li>Think containers, forklifts, robots … </li></ul>
  39. 39. White Collar Next (2015) <ul><li>Are you ready for 98% reduction in white collar jobs? In 15 years; in 3? </li></ul><ul><li>Pharmacy robots; AI reading ECG </li></ul><ul><li>If it can be automated it will be … </li></ul><ul><li>People make bad machines – repetitive task (Dumb) jobs are going away! </li></ul>
  40. 40. Disruptive Age (Big Change) <ul><li>New economy = Repetitive-task, machine-like, non-thinking jobs go away </li></ul><ul><li>The 98% labor reduction that hit blue collar jobs will hit white collar soon </li></ul><ul><li>People will do fulfilling jobs machines cannot do: design new (things) solutions to complex problems (creative thinking) </li></ul>
  41. 41. New Value <ul><li>From “Cost Center” to Stardom: The PSF Transformation </li></ul><ul><li>PSFs Mean Business: The Solutions Imperative </li></ul><ul><li>Welcome to XF/Cross-Functional World: The Solutions50 </li></ul>
  42. 42. New Brand <ul><li>Beyond Solutions: Providing Memorable “Experiences” </li></ul><ul><li>ExperiencesPlus: Embracing the “Dream Business” </li></ul><ul><li>Design: The “Soul” of New Enterprise </li></ul><ul><li>Design’s Long Coattails: Beautiful Sys. </li></ul><ul><li>The Ultimate Value Proposition: The Heart of Branding </li></ul>
  43. 43. New Markets <ul><li>Trends Worth Trillion$$$ I: Women Roar </li></ul><ul><li>Trends Worth Trillion$$$ II: Boomer Bonanza </li></ul>
  44. 44. New Work <ul><li>Making Work Matter: The WOW Project! </li></ul><ul><li>No Limits: WOW Projects for the “Powerless” </li></ul><ul><li>Boss Work: Heroes, Demos, Stories </li></ul><ul><li>Bringing WOW Work to Fruition: The Sales25 </li></ul>
  45. 45. New People <ul><li>Re-imaging the Individual: Life in a Brand You World </li></ul><ul><li>Boss Job One: The Talent25 </li></ul><ul><li>Meet the New Boss: Women Rule </li></ul><ul><li>Getting It Right at the Start: Education for a Creative & Self-Reliant Age </li></ul>
  46. 46. New Mandate <ul><li>Think Weird: The High Value-Added Bedrock </li></ul><ul><li>In Search of Excellence: A Three-Generation Report Card </li></ul><ul><li>Pursuing Excellence in a Disruptive Age: The Leadership50 </li></ul>
  47. 47. Re-imagine Summary <ul><li>Professional Service Firms (PSF) </li></ul><ul><li>Design, Design, Design </li></ul><ul><li>Markets = Women & Boomers </li></ul><ul><li>Projects, WOW Projects </li></ul><ul><li>People = Brand You, Women Rule, Education </li></ul><ul><li>Think Weird, Pursue Excellence </li></ul>
  48. 48. Activity  <ul><li>Media Wall Validation </li></ul><ul><ul><li>Objective: Check for New Context belief </li></ul></ul><ul><ul><li>Time: 15 minutes in teams, 5 min. report out </li></ul></ul><ul><ul><li>Materials: Notes, Wall, Team, Flip-Chart, Pens </li></ul></ul><ul><ul><li>Instructions: </li></ul></ul><ul><ul><li>Scan the wall looking for trends & examples </li></ul></ul><ul><ul><li>Discuss what you found </li></ul></ul><ul><ul><li>Craft a story: Not my parents world, Destroy this, White-color jobs, Info-tech; Use flip-chart </li></ul></ul><ul><ul><li>Choose a “New” speaker to deliver </li></ul></ul>
  49. 49. A Whole New Mind by Daniel H. Pink Why Right-Brainers Will Rule the Future
  50. 50. Part One: The Conceptual Age <ul><li>Right Brain Rising </li></ul><ul><li>Abundance, Asia, and Automation </li></ul><ul><li>High Concept, High Touch </li></ul>
  51. 51. Right Brain Rising <ul><li>The Right {and Left} Stuff </li></ul><ul><li>The Wrong Stuff </li></ul><ul><li>The Real Stuff </li></ul><ul><li>Fear & Loathing in My Amygdalas </li></ul><ul><li>A Whole New Mind </li></ul>
  52. 52. Abundance, Asia, & Automation <ul><li>Abundance </li></ul><ul><li>Asia </li></ul><ul><li>Automation </li></ul>
  53. 53. High Concept, High Touch <ul><li>To survive ask yourself 3 questions: </li></ul><ul><ul><li>1. Can someone overseas do it cheaper? </li></ul></ul><ul><ul><li>2. Can a computer do it faster? </li></ul></ul><ul><ul><li>3. Is what I’m offering in demand? </li></ul></ul><ul><li>MBAs and MFAs </li></ul><ul><li>IQ and EQ </li></ul><ul><li>Money and Meaning </li></ul>
  54. 54. Part Two: The Six Senses <ul><li>Design </li></ul><ul><li>Story </li></ul><ul><li>Symphony </li></ul><ul><li>Empathy </li></ul><ul><li>Play </li></ul><ul><li>Meaning </li></ul>
  55. 55. Design <ul><li>Not just function but also DESIGN (utility & significance) </li></ul><ul><ul><li>Products, Services, Experiences, Lifestyles </li></ul></ul><ul><ul><li>Economically crucial & personally rewarding </li></ul></ul><ul><ul><li>Beautiful, Whimsical, Emotionally Engaging </li></ul></ul>
  56. 56. Story <ul><li>Not just argument but also STORY </li></ul><ul><ul><li>Facts & Figures are not enough </li></ul></ul><ul><ul><li>Persuasion, Communication, Self-understanding </li></ul></ul><ul><ul><li>Ability to fashion a compelling narrative </li></ul></ul>
  57. 57. Symphony <ul><li>Not just focus but also SYMPHONY </li></ul><ul><ul><li>Info Age = Focus & Specialization </li></ul></ul><ul><ul><li>Synthesis more than Analysis </li></ul></ul><ul><ul><li>Combine pieces into arresting new whole </li></ul></ul>
  58. 58. Empathy <ul><li>Not just logic but also EMPATHY </li></ul><ul><ul><li>Free Info & Advanced Analytic Tools </li></ul></ul><ul><ul><li>Understand what makes people tick, to forge relationships and care for others </li></ul></ul>
  59. 59. Play <ul><li>Not just Seriousness but also PLAY </li></ul><ul><ul><li>Too much sobriety is bad for you … </li></ul></ul><ul><ul><li>Evidence of health & professional benefits </li></ul></ul><ul><ul><li>Laughter, Lightheartedness, Games, Humor </li></ul></ul>
  60. 60. Meaning <ul><li>Not just accumulation but also MEANING </li></ul><ul><ul><li>Breathtaking material plenty (abundance) </li></ul></ul><ul><ul><li>Pursue significant desires: </li></ul></ul><ul><ul><li>Purpose, Transcendence, Spiritual Fulfillment </li></ul></ul>
  61. 61. Activity  <ul><li>Storytelling </li></ul><ul><ul><li>Objective: Work with Six Senses </li></ul></ul><ul><ul><li>Time: 15 minutes in teams, 5 min. report out </li></ul></ul><ul><ul><li>Materials: Team, Flip-Chart, Pens </li></ul></ul><ul><ul><li>Instructions: </li></ul></ul><ul><ul><li>Discuss the Six Senses from Dan Pink </li></ul></ul><ul><ul><li>Choose one to work with </li></ul></ul><ul><ul><li>Craft a story about how it worked for you </li></ul></ul><ul><ul><li>Choose a “new” speaker to deliver </li></ul></ul>
  62. 62. The World is Flat by Thomas L. Friedman A Brief History of the 21 st Century
  63. 63. How the World Became Flat <ul><li>While I Was Sleeping </li></ul><ul><li>The Ten Forces That Flattened the World </li></ul><ul><li>The Triple Convergence </li></ul><ul><li>The Great Sorting Out </li></ul>
  64. 64. Ten Forces that Flattened <ul><li>11/9/89 </li></ul><ul><li>8/9/95 </li></ul><ul><li>Workflow Software </li></ul><ul><li>Uploading </li></ul><ul><li>Outsourcing Y2K </li></ul>
  65. 65. Ten Forces that Flattened <ul><li>Offshoring </li></ul><ul><li>Supply-Chaining </li></ul><ul><li>Insourcing </li></ul><ul><li>In-Forming </li></ul><ul><li>The Steroids </li></ul>
  66. 66. IdeaWorks Extras <ul><li>Use Your Hands (Make magazine) </li></ul><ul><li>Power of Your Network (unique conversations) </li></ul>
  67. 67. Any Questions?
  68. 68. IdeaWorks 2007 by Robert Godbey GodbeyWorks [email_address]

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