Gp Industry


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  • This PowerPoint provides some background information on doing industry research for newcomers to the field. It also maps to available international resources for the Goizueta community.
  • Gp Industry

    1. 1. Industry Analysis Basics for International Research Global Perspectives International Marketing International Trade Ruth A. Pagell ©
    2. 2. Industry Analysis Typical Industry Questions The global industry What is the structure of the steel industry? Comparing industries across countries What are the fastest growing service industries in the EU? One industry- one country What is the outlook for the Slovenian wine industry?
    3. 3. Industry Analysis Industry Basics <ul><li>Structure </li></ul><ul><li>Definition of the Industry / Sector </li></ul><ul><li>Market size </li></ul><ul><li>Growth trends </li></ul><ul><li>Performance </li></ul><ul><li>Legal/Regulatory issues </li></ul><ul><li>Standards </li></ul><ul><li>Technology </li></ul><ul><li>Other environmental factors </li></ul>
    4. 4. Industry Analysis Definition of an Industry Broad descriptions Coding schemes By regions
    5. 5. Industry Analysis Coding Schemes ISIC - International Standard Industrial Classification of all Company Activities (UN) NACE - General Industrial Nomenclature of Company Activities(EU) NAICS - North American Industrial Classification System - US, Mexico,Canada SIC - Standard Industrial Classification Codes ( Local)
    6. 6. Transportation Industry Manufacture of aircraft and aerospace equipment Sector - Transport equipment NACE 35/36 Subsector - Aerospace equipment NACE 364 All listed and private companies in Europe and the U.S. Industry Analysis Definition of the Industry
    7. 7. Industry Analysis Structure of an Industry <ul><li>What do you need to know? </li></ul><ul><li>Companies in the industry </li></ul><ul><li>Products </li></ul><ul><li>Suppliers </li></ul><ul><li> Customers </li></ul><ul><li>Trends </li></ul><ul><li>Import/export activity </li></ul><ul><li>Distribution methods </li></ul>
    8. 8. Industry Analysis Sources of Information <ul><li>In what types of sources will you find Industry Information? </li></ul><ul><li>Industry Analyses and Market Research Reports </li></ul><ul><li>Trade Associations & Trade Publications </li></ul><ul><li>General Press </li></ul><ul><li>Company sources </li></ul><ul><li>International agencies, NGOs, and local government sources </li></ul><ul><li>Books </li></ul>
    9. 9. Industry Analysis Aggregate Data by Industry and Country International Yearbook of Industrial Statistics UNIDO limited free statistics from 1991 and 1996 U N Monthly Bulletin of Statistics Industrial Structure Statistics - OECD Industry Statistical Yearbook and Panorama...- EU Market Research Library – U.S. Commercial Service Key International Websites for Business and Economics – by Industry or by Country
    10. 10. Industry Analysis Major Country Sites U.S. ITA Trade Development Industries U.S. ITA Trend Tables (100 Industries, shipment data) Jetro Marketing Guidebook and Market Reports Strategis Canada Business Information by Sector UK Department of Trade and Industry (Over 50 industries) Tourism Energy Textiles & Apparel Machinery Electronic Commerce Services & Finance Instrumentation Consumer Goods Medical Equipment Information & Telecommunications Technologies Chemicals Microelectronics Forest Products Automotive Metals Environment Technologies Aerospace
    11. 11. Industry Analysis Data Collection Issues At what level of business activity is the data collected ? Enterprise or establishment? At what level of aggregation is the industry defined? One digit? Four digit? What is being measured ? Value added? Sales? Volume? Production?
    12. 12. Industry Analysis Supporting Information <ul><li>Course Research Aids </li></ul><ul><li>Global Perspectives – Industry </li></ul><ul><li>International Marketing – Industries and Products , Companies </li></ul><ul><li>International Trade – Coding </li></ul><ul><li>Job Research – Geographic </li></ul><ul><li>International Job Market – Companies by Industry </li></ul><ul><li>Key International Websites for Business and Economics – Industry </li></ul><ul><li>Powerpoints </li></ul><ul><li>Using Library Resources for International Research – screen dumps of major databases </li></ul><ul><li>Dalton County Georgia: Exporting Carpet – Resources needed to export a U.S. product </li></ul><ul><li>Poland: Marketing in Poland – Marketing Information and Resources you would wish to find in any country </li></ul><ul><li>Help Guides (PDF) </li></ul><ul><li>Step by Step Guide to Locating Data – WDI, GMID, IMF, Source OECD,UN Comtrade </li></ul><ul><li>Locating Full Text of Journals, Papers, Books </li></ul>