Generational Differences Impact

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Generational Differences Impact

  1. 1. GENERATION wHaT??? NAAAHR General Meeting Wednesday, November 15, 2006 Generational Differences Impact on Business, Employees & HR Professionals
  2. 2. Whois NORMBOND? <ul><li>Recognized as an international authority on marketing, corporate diversity, sales and multicultural issues. </li></ul><ul><li>Specific marketing experience includes IBM & other Fortune 500 companies; mass media w/ print, radio, electronic communications and live events. </li></ul><ul><li>Earned an undergraduate degree with a dual major in business and economics and a master’s degree in information science , both from the University of Pittsburgh . </li></ul>
  3. 3. <ul><li>NAMD 54 th Annual Conference </li></ul><ul><ul><li>Conference Chairperson and Project Management </li></ul></ul><ul><li>National Diversity Week® 1999-2002 </li></ul><ul><ul><li>Conceived, marketed and funded </li></ul></ul><ul><li>NEXT STEP Magazine 1996-2003 </li></ul><ul><ul><li>Publisher & General Manager </li></ul></ul>Success Stories
  4. 4. Client Success <ul><li>ODUNDE, Inc. </li></ul><ul><ul><li>Promotional DVD/Video </li></ul></ul><ul><ul><li>Key to securing $300K grant </li></ul></ul><ul><li>NPower PA </li></ul><ul><ul><li>Promotional DVD/Video </li></ul></ul><ul><ul><li>Concept, Write, Shoot, Edit </li></ul></ul><ul><li>Charlie Mack Party 4 Peace Celebrity Weekend </li></ul><ul><ul><li>Event documentation (4 days) </li></ul></ul><ul><ul><li>Tour, Youth Carnival, Fashion Show & Basketball Game </li></ul></ul><ul><li>Kinki Kreations Hair Salon </li></ul><ul><ul><li>Created a Customized DVD to accompany book </li></ul></ul><ul><ul><li>New revenue stream </li></ul></ul><ul><li>Sisters In Shape Fitness </li></ul><ul><ul><li>Event Documentation </li></ul></ul><ul><ul><li>Created a Customized DVD for Consumer Market </li></ul></ul>
  5. 5. <ul><li>Four Major Generations that are currently impacting the social, business & political environment </li></ul>Generational Impact
  6. 6. <ul><li>How LARGE is the Segment? </li></ul><ul><li>Is the Segment ECONOMICALLY Viable? </li></ul><ul><li>What are the UNIQUE characteristics of the segment? </li></ul><ul><ul><li>Demographically </li></ul></ul><ul><ul><li>Psychographically </li></ul></ul><ul><li>Do FOCUSED marketing options exist? </li></ul>SEGMENT ASSESSMENT
  7. 7. TODAY’S SEGMENTS <ul><li>Traditionalists (1925 – 1945) </li></ul><ul><li>Baby Boomers (1946 – 1964) </li></ul><ul><li>Generation X (1965 – 1981) </li></ul><ul><li>Generation Y (1981 onwards) </li></ul><ul><li>Millenials (1977 – 1994) </li></ul>
  8. 8. BIG NUMBERS = BIG DOLLARS <ul><li>77MM BABY BOOMERS </li></ul><ul><li>76MM Y/MILLENNIALS </li></ul>
  9. 9. GENERATIONAL “VALUES” <ul><li>Y/MILLENIALS </li></ul><ul><li>Respect for Diversity </li></ul><ul><li>Confidence </li></ul><ul><li>Achievement Oriented </li></ul><ul><li>GEN X </li></ul><ul><li>Techno Literacy </li></ul><ul><li>Independence </li></ul><ul><li>Fun and Informality </li></ul><ul><li>BABY BOOMERS </li></ul><ul><li>Optimism </li></ul><ul><li>Personal Growth </li></ul><ul><li>Youth </li></ul><ul><li>TRADITIONALISTS </li></ul><ul><li>Hard Work </li></ul><ul><li>Respect Rules & Authority </li></ul><ul><li>Duty before pleasure </li></ul>
  10. 10. KEY QUESTION TO UNDERSTANDING THE GENERATION IS.. <ul><ul><li>“ WHERE ARE THEY COMING FROM?” </li></ul></ul>
  11. 11. CLUES TO IDENTITY <ul><li>GEN Y/MILLENIALS </li></ul><ul><li>Cell phone, but no land line </li></ul><ul><li>It’s sill to buy music on CD’s </li></ul><ul><li>80’s music is “oldies” </li></ul><ul><li>GEN X </li></ul><ul><li>Called “Slackers” </li></ul><ul><li>Star Wars, E.T. </li></ul><ul><li>Floppy Discs are “old school” </li></ul><ul><li>BABY BOOMER </li></ul><ul><li>Consultations </li></ul><ul><li>Jack Nicholson in “Easy Rider” </li></ul><ul><li>Mickey Mouse Club was cool to join </li></ul><ul><li>TRADITIONALISTS </li></ul><ul><li>Honor & Patriotism </li></ul><ul><li>Dedication & Sacrifice </li></ul><ul><li>TV was revolutionary </li></ul>
  12. 12. MAKING PROGRESS in the WORKPLACE <ul><li>MOVE beyond the FEAR </li></ul><ul><li>Understand and ACCEPT the DIFFERENCES </li></ul><ul><li>Utilize the DIVERSE characteristics of EACH GENERATION </li></ul>
  13. 13. MULTI-NATIONAL ORGANIZATIONS <ul><li>Traditionalists & Baby Boomers </li></ul><ul><ul><li>Create family environments </li></ul></ul><ul><ul><li>Limit change </li></ul></ul><ul><ul><li>Provide Rewards for Success </li></ul></ul>
  14. 14. MULTI-NATIONAL ORGANIZATIONS <ul><li>Generation X’ers </li></ul><ul><ul><li>Engage in Multiple Tasks </li></ul></ul><ul><ul><li>Utilize Technology </li></ul></ul><ul><ul><li>Offer Creativity </li></ul></ul>
  15. 15. MULTI-NATIONAL ORGANIZATIONS <ul><li>Generation Y/Millenials </li></ul><ul><ul><li>Crave Freedom & Change </li></ul></ul><ul><ul><li>Empowerment Opportunities </li></ul></ul><ul><ul><li>Take on a Facilitator Approach </li></ul></ul>
  16. 16. Generational Differences will become a MAJOR CONSIDERATION for organizations as we approach 2020 IMPLICATIONS of DIFFERENCES
  17. 17. SUMMARY <ul><li>EFFECTIVE GENERATIONAL Management is an ART not SCIENCE </li></ul><ul><li>RELATIONSHIP BUILDING requires COMMITMENT </li></ul><ul><li>SUBTLE DIFFERENCES makes ALL the difference </li></ul>
  18. 18. FINALLY Embrace “ cross-generational differences” and promote INCLUSION to provide greater OPPORTUNITIES FOR ALL. IT’S GOOD BUSINESS SENSE!
  19. 19. Thank You!

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