Euro Mediterranean Integration Cumulation Of Origin ( Textile Case)

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Euro Mediterranean Integration Cumulation Of Origin ( Textile Case)

  1. 1. MOURAD LAYACHI EMBASSY OF THE KINGDOM OF MOROCCO, WASHINGTON DC MOROCCO - USA OPPORTUNITIES TO EXPLOIT
  2. 2. <ul><li>Area : 710 850 sq km and more than 3,400 km of coastlines ( Atlantic Ocean and Mediterranean Sea ) </li></ul><ul><li>Population : 32million inhabitants (2007). </li></ul><ul><li>Urban Population : 55% </li></ul><ul><li>Labor Force (over 15 years old) : 11 million </li></ul><ul><li>Currency : Dirham (1 US$ = 7.54 Dh ) </li></ul>Morocco in few words
  3. 3. A macroeconomic stability: <ul><li>An accelerated growth of the economy : </li></ul>4,4 % : average growth rate during the period 1998 – 2007 5,4% : average growth rate during the period 2001 - 2007 8,1% growth rate for 2006 <ul><li>Controlled inflation : 1.7 % (average) </li></ul>
  4. 4. A modern State <ul><li>A democratic system </li></ul><ul><ul><ul><li>Constitutional monarchy </li></ul></ul></ul><ul><ul><ul><li>Bicameral Parliament </li></ul></ul></ul><ul><ul><ul><li>Political and trade-union freedom </li></ul></ul></ul><ul><li>Human resources in the heart of the development </li></ul><ul><ul><ul><li>The national initiative of human resources development </li></ul></ul></ul><ul><ul><ul><li>Large social programs : housing , health , education/formation, poverty fight. </li></ul></ul></ul><ul><li>A reinforced socio- economic framework </li></ul><ul><ul><ul><li>Modern laws and codes </li></ul></ul></ul><ul><ul><ul><li>A renovated legal system ( Commercial courts,invest charter …) </li></ul></ul></ul><ul><ul><ul><li>Simplified procedures </li></ul></ul></ul>
  5. 5. <ul><li>60,000 Km of roads and a n expansion program of 1,500 km per year </li></ul><ul><li>More than 600 km of highways already in service and a fixed objective of 1,500 km to achieve by 2010 </li></ul><ul><li>A Mediterranean Bypass of 550 km for the promotion of the Northern regions development </li></ul><ul><li>11 airports today in service and a program of enlargement of 5 international airports by 2010 </li></ul><ul><li>More than 2,500 acres for the Tangier – Med Harbor which is seen as the new Mediterranean Hub </li></ul>Opportunities : A structuring space
  6. 6. <ul><li>Tap Water (2004-2008) 2.36 Billion US$ </li></ul><ul><li>Electric Energy (2004-2007) 1.9 Billion US$ </li></ul><ul><li>Bouregreg Valley 1.8 Billion US$ </li></ul><ul><li>Highways : 2000 km in 2009 1.8 Billion US$ </li></ul><ul><li>Tangier – Med Harbor (2004-2007) 1.2 Billion US$ </li></ul><ul><li>Mediterranean Bypass 427 km in 2009 0.6 Billion US$ </li></ul><ul><li>Industrial zones 4,000 acres in 2008 0.6 Billion US$ </li></ul><ul><li>Railways (2005-2009) 1.8 Billion US$ </li></ul><ul><li>Airports (2004-2008) 0.35 Billion US$ </li></ul>Important Projects 13 Billion US$ Opportunities : A structuring space
  7. 7. <ul><li>Telecommunications : </li></ul><ul><li>- opening of the capital of “ Maroc Telecom ” ( 51% owned by Vivendi ) and today rated in the Stock Exchange ( 14% of the capital) </li></ul><ul><li>- attribution of the second mobile licence ( to “Méditel”) </li></ul><ul><li>- attribution of the third phone licences </li></ul><ul><li>Energy : more than 60% of the production done by the private sector </li></ul><ul><li>Harbor’s management : Tangier – Med </li></ul><ul><li>Industrial zones : TFZ, SAPINO(industriel zone nouacer), etc. </li></ul><ul><li>Public services outsourced ( water, electricity, waste collection, etc.) </li></ul>Opportunities : Opening the infrastructure to the private sector
  8. 8. Opportunities : Improvment of social indicators <ul><li>A LARGE PROGRAM FOR HOUSING </li></ul><ul><li>A construction’s schedule of 100,000 residences per year </li></ul><ul><ul><li>Objectives : to build 140,000 residences/year from 2007 </li></ul></ul><ul><li>A program for economic villas and cottages : 17,500 units by 2010 </li></ul><ul><li>Construction of 6 new cities by 2010 </li></ul><ul><li>Industrialization of the building process </li></ul>
  9. 9. <ul><li>THE “AZUR” PLAN FOR TOURISM PROMOTION </li></ul><ul><li>Objectives to achieve by 2010: </li></ul><ul><ul><ul><li>230,000 beds </li></ul></ul></ul><ul><ul><ul><li>Accommodate 10 million visitors </li></ul></ul></ul><ul><li>Creation by 2010 of 6 new seaside resorts all around the country : </li></ul><ul><ul><li>Lodging capacity : around 110,000 beds </li></ul></ul><ul><ul><li>Surface assigned to the projects : 8,300 acres </li></ul></ul><ul><ul><li>Investment of more than 5 billion US$ </li></ul></ul>Opportunities : A tourism strategy for 2010
  10. 10. The Eastern Coast, less than 6 days far Morocco : Gateway to Arabian – Mediterranean Countries Morocco : a platform in the crossroads of continents Just In Time delivery to Europe
  11. 11. A liberalization of the Moroccan economy by the conclusion of several free trade agreements Duty free access to a market of more than 1 billion consumers Strengthen the traditional market Extend the domestic market (automotive case) Euro Mediterranean integration / cumulation of origin ( textile case) EU Agreement(1996) EFTA Agreement (2000) Agadir Agreement(2004) Arab League Agreement (1998) Turkey Agreement (2004) Romania Agreement (on process) Morocco : An investment and export’s platform Regional distinctiveness USA Agreement (2004)
  12. 12. Exemption of custom duties for 97 % of the current Moroccan exports Morocco – USA FTA Textile products Exemption for a category of products with strong potentials (American duties going up to 40%) and offering possibilities to export Industrial products except textile Morocco : An investment and export’s platform
  13. 13. <ul><li>Immediate exemption of custom duties for all seafood products and caned fish, </li></ul>Agro-alimentary products Immediate access to the American market for around 81% of Moroccan agro-alimentary products : - Caned olives - Olive’s oil - Tomato’s powder - Caned caper - Frozen fruits and vegetables Seafood products and caned fish Morocco – USA FTA Morocco : An investment and export’s platform
  14. 14. <ul><li>Leading U.S. exports to Morocco include aircraft, soybeans, corn, and wheat . Total U.S. merchandise exports to Morocco reached $2.34 billion in 2007 , which, compared to $878 million in 2006 , represents an impressive increase of 53 percent. In 2004, U.S. merchandise exports totaled $ 524 million in 2004 ; hence, a gain of 157 percent occurred over three years. </li></ul><ul><li>The most export product from Morocco were : </li></ul><ul><li>- Electrical machinery: </li></ul><ul><li>– Woven apparel: </li></ul><ul><li>– Preserved food: </li></ul><ul><li>– Knit apparel: </li></ul><ul><li>– Fats and oils: </li></ul><ul><li>– Shoes: </li></ul><ul><li>- fruits and nuts: </li></ul><ul><li>The most significant export sectors from US to Morocco were cereals (31 percent); aircraft (12 percent); and mineral fuel, oil, and other related products (11 percent). </li></ul><ul><li>Some U.S. states have seen tremendous growth in their exports to Morocco, including Wisconsin (505 percent), Ohio (411 percent), Texas (345 percent), and Virginia (319 percent). </li></ul>Morocco: Growth Foreseen
  15. 15. <ul><ul><ul><ul><ul><li>Selected New American Investments in Morocco </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Colony Capital , an investment fund specialized in tourism, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>is to invest up to $ 1.1 billion over 10 years in the Taghazout </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(Agadir) beach resort site. The project, in partnership with a </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Spanish firm, will generate 9000 direct & 45,000 indirect jobS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Minco (electronic components) is building a $17 million </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>temperature sensor production unit near the Casablanca </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>airport, creating 250 direct and indirect jobs. Minco plans to </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>transfer its flexible heater coils technology to the site in 2008 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Fruit of the Loom is investing $162 million in new and </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>expanded production units. The FTA between Morocco </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>and the United States was a key factor in this investment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>decision, which should generate 1150 jobs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>• Octogone Hotels (Terre Resort & Spa) has constructed a </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>9 million four-star hotel in Marrakech. The Terre Resort </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>& Spa hotel is the first in a chain of eight to be built over </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>the next three years </li></ul></ul></ul></ul></ul>
  16. 16. Emergence Program/Sectors Plan Azure Crafts Sea products processing Textiles Industrial outsourcing A gro-indust ry Offshoring Emergence Program
  17. 17. <ul><li>Target branches </li></ul><ul><li>3 branches(banking and insurance ) </li></ul><ul><li>6 functional branches ( customer services, accounting </li></ul><ul><li>& finance, human resources) </li></ul><ul><li>3 IT branches : application and infrastructure management, Help desk </li></ul><ul><li>Target markets </li></ul><ul><li>1- Francophone countries: </li></ul><ul><ul><li>France </li></ul></ul><ul><ul><li>Belgium </li></ul></ul><ul><ul><li>Switzerland </li></ul></ul><ul><li>2- Spain </li></ul>Development of the Moroccan Global Know-how Offshoring and Information Technologies Example : DELL in Casablanca
  18. 18. • CasaShore • Rabat Technopolis • TangierShore Offshoring (de - localization of administrative and data- processing services) Casablanca Rabat Offshoring zones and IT Agadir Gharb Agadir Tangier Tangier Laayoune Dakhla Meknes Nouacer Opportunities : Emergence program
  19. 19. <ul><li>In 1999, only 2 companies working in this sector </li></ul><ul><li>In 2005, the sector reached a turnover of 120 million US$ : 3000 jobs, some 30 companies already established and a dozen on process </li></ul><ul><li>- EADS - BOEING - SAFRAN </li></ul><ul><li>Objectives by 2015 : </li></ul><ul><li>- 500 million US$ of exports </li></ul><ul><li>- 15,000 jobs </li></ul>AN EMERGENT POLE Aeronautics
  20. 20. Created in 2001 Joint Venture between RAM & Boeing, and Labinal (Snecma) Created in 2005 Joint Venture between RAM & Alteon, a Boeing wholly owned subsidiary Industrial Partnership
  21. 21. MATIS Aerospace <ul><li>Launched in 2001, MATIS is a JV between Boeing, Royal Air Maroc and Labinal </li></ul><ul><li>Manufacture of wire bundles for the 737, 757, 767, 777, 747 airplanes </li></ul><ul><li>Expand to support aircraft engines and rail mass transit applications </li></ul><ul><li>Awarded the majority work-statement to manufacture the 787 wiring </li></ul><ul><li>Employment has grown from 75 to a forecast of 500 in 2006 </li></ul><ul><li>With the FTA in place, JVs will be easier to establish </li></ul>
  22. 22. Mediterranean Maquiladoras Cars Electro -nics Others ( aeronautics) Mediterranean Maquilladoras Casablanca Rabat Agadir Gharb Agadir Tangier Tangier Laayoune Dakhla Meknes Nouacer <ul><li>Tangier Automotive City </li></ul><ul><li>Tangier Electronic City </li></ul><ul><li>Nouacer Aeronautic Zone </li></ul>Opportunities : Emergence program
  23. 25. http:// www.Themoroccanembassy.com http:// www.moroccousafta.com
  24. 26. A New Morocco <ul><li>The choice of movement and openness </li></ul><ul><ul><li>A new generation of political and business leaders </li></ul></ul><ul><ul><li>Economic, social and political reforms </li></ul></ul><ul><ul><li>Privatisation and systematic deregulation </li></ul></ul><ul><li>A sustained growth market based on healthy balance </li></ul><ul><ul><li>Healthy macroeconomic (budget spending inflation control since the 1980s) </li></ul></ul><ul><ul><li>5% average growth. </li></ul></ul><ul><ul><li>Modernisation in both operations and procedures as well as the economy </li></ul></ul><ul><li>Strategies to ensure sustainable growth </li></ul><ul><ul><li>Major investment programmes (more than 12 billion $ over 5 years) in Infrastructure </li></ul></ul><ul><ul><li>A long-term strategy to focus on sectors for growth and exports (Azur Plan, Emergence Programme) </li></ul></ul><ul><ul><li>INDH Programme </li></ul></ul>

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