Entertainment & Media

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  • Entertainment & Media

    1. 1. Entertainment & Media An Unfolding Opportunity
    2. 2. <ul><li>India - An Overview </li></ul><ul><li>Market and Growth Potential </li></ul><ul><li>Players </li></ul><ul><li>Opportunities </li></ul><ul><li>Why India? </li></ul><ul><li>Contact in India </li></ul>Entertainment & Media
    3. 3. Entertainment & Media <ul><li>Population </li></ul><ul><li>States/UTs </li></ul><ul><li>Geographical Area </li></ul><ul><li>Languages recognised </li></ul><ul><li>Business language </li></ul><ul><li>Per Capita Income** </li></ul><ul><li>GDP** </li></ul>Over 1 bn 35 3.3 mn sq kms 22 English US$ 534 US$ 650 bn **(at factor cost & at current prices) 1USD=43.54 INR (as on July 4, 2005)
    4. 4. India - Fast pace Growth <ul><li>Largest democracy </li></ul><ul><li>4th largest economy by PPP index </li></ul><ul><li>6th largest energy consumer </li></ul><ul><li>ForEx reserves skyrocket from US$ 42 bn (2001) to </li></ul><ul><li>US$ 133 bn (February, 2005) </li></ul><ul><li>GDP growth to continue between 6-8% </li></ul><ul><li>3rd largest economy by 2050: Goldman Sachs </li></ul><ul><li>Leading in IT & BPO </li></ul><ul><li>Oil & Gas and Biotechnology sunrise industries </li></ul>
    5. 5. India - Leading the world <ul><li>Hero Honda - largest manufacturer of motorcycles </li></ul><ul><li>Moser Baer - among the top three media manufacturers </li></ul><ul><li>in the world </li></ul><ul><li>Pharmaceutical Industry - 4th largest in world </li></ul><ul><li>Walmart, GAP, Hilfiger sources more than </li></ul><ul><li>USD 1bn worth apparel from India </li></ul><ul><li>100 Fortune 500 have set R&D facilities in India </li></ul><ul><li>including GE, Delphi, Eli Lilly, HP, Heinz and Daimler </li></ul><ul><li>Chrysler </li></ul>
    6. 6. <ul><li>India - An Overview </li></ul><ul><li>Market and Growth Potential </li></ul><ul><li>Players </li></ul><ul><li>Opportunities </li></ul><ul><li>Why India? </li></ul><ul><li>Contact in India </li></ul>Entertainment & Media
    7. 7. The Entertainment & Media Industry <ul><li>Size US$6900 mn </li></ul><ul><li>Estimated growth rate </li></ul><ul><li>over next 5 years 14% CAGR </li></ul>One of the fastest growing sectors of the Indian economy
    8. 8. Films Wing Directorate of Film Festivals Ø  National Film Development Corpn Ø  Central Board of Film Certification Broadcasting Wing Ø  Prasar Bharti o    AIR o    Doordarshan   Information Wing Press Council of India Press Information Bureau Ministry of Information & Broadcasting Key Institutional Framework
    9. 9. Constituents
    10. 10. The Changing Face ---------- Straight line denotes Traditional Delivery Mechanisms - - - - Dotted line denotes Converged Delivery Mechanisms Source:PwC Analysis Films Television Radio Media Music E&M Sector  Content  Commercial (Hindi & Regional) Cinema Art Movies Cartoon Movies Commissioned Programs News & Current Affairs Commissioned Programs News & Current Affairs News & Current Affairs Fiction/Non Fiction Articles Film Music Private Albums Delivery  Cinema Halls Home Videos (Video Cassettes, VCDs, DVDs,) Cable Terrestrial DTH Public Broadcaster FM Channels Newspapers Magazines Books Cassettes CDs Mobile Phones Internet
    11. 11. Filmed Entertainment Current Size US$ 1256 mn Estimated growth rate over next 5 years 18% CAGR Source: Industry estimates & PwC Analysis
    12. 12. Filmed Entertainment-Key Growth Drivers Emergence of crossover films <ul><li>High Return on investment </li></ul><ul><li>immense </li></ul><ul><li>international appeal </li></ul><ul><li>low costs of production </li></ul>In 2004 alone, estimated five Bollywood releases generated more than US$ 2 million each in the UK and US.
    13. 13. <ul><li>Increasing importance of regional cinema </li></ul><ul><li>International cinema dubbed in Indian languages </li></ul><ul><li>Growth of multiplexes </li></ul><ul><li>Growth in cinema advertising </li></ul><ul><li>Merchandising/Promotional </li></ul><ul><li>Material Revenues </li></ul>Filmed Entertainment-Key Growth Drivers
    14. 14. Television <ul><li>India Third largest television </li></ul><ul><li>market in the world </li></ul><ul><li>Estimated growth rate of 18% CAGR </li></ul><ul><li>TV industry on an overall </li></ul><ul><li>basis for next 5 years </li></ul><ul><li>Total No. of TV households over 119 mn </li></ul><ul><li>Total No. of TV channels over 350 </li></ul>
    15. 15. Source: Industry estimates & PwC Analysis Television Industry- Revenues
    16. 16. <ul><li>Pay Revenues - primary growth driver for </li></ul><ul><li>subscription revenues </li></ul><ul><li>Growth in number of TV households </li></ul><ul><li>Low penetration of multi-channel colour TVs in rural </li></ul><ul><li>areas </li></ul><ul><li>Growth in the television software segment </li></ul>Television-Key Growth Drivers
    17. 17. Music Industry Source: Industry estimates & PwC Analysis F- Forecast;E-Estimate
    18. 18. <ul><li>Growth in non-film albums and music videos </li></ul><ul><li>Talent Nurturing </li></ul><ul><li>FM radio synergies </li></ul><ul><li>Shortening shelf life of music </li></ul><ul><li>Organised music retailing </li></ul><ul><li>Unbundling of the album concept </li></ul><ul><li>Product expansion </li></ul><ul><li>Overseas potential </li></ul>Music Industry- Key Growth Drivers
    19. 19. Radio Industry Source: Industry estimates & PwC Analysis F- Forecast;E-Estimate
    20. 20. <ul><li>Local Advertising </li></ul><ul><li>Lower share of Adspend </li></ul><ul><li>Satellite Radio </li></ul><ul><li>Community Radio </li></ul>Radio Industry-Key Growth Drivers
    21. 21. Print Media Source: Industry Estimates & PwC Analysis   F- Forecast;E-Estimate
    22. 22. Newspaper Industry Source: Industry Estimates & PwC Analysis   F- Forecast;E-Estimate
    23. 23. Magazine Industry Source: Industry Estimates & PwC Analysis   F- Forecast;E-Estimate
    24. 24. <ul><li>Booming Indian economy </li></ul><ul><li>Content </li></ul><ul><li>Government initiatives </li></ul><ul><li>Emerging Digital Technologies </li></ul>Newspaper and Magazine Publishing Industry Key Growth Drivers
    25. 25. <ul><li>India - An Overview </li></ul><ul><li>Market and Growth Potential </li></ul><ul><li>Players </li></ul><ul><li>Opportunities </li></ul><ul><li>Why India? </li></ul><ul><li>Contact in India </li></ul>Entertainment & Media
    26. 26. Indian Film Industry a a Present X Not present Players Production Distribution Exhibition Zee Telefilms a a Adlabs Films a a a AVM Productions a a a Mukta Arts a a X Rajshri Productions a a X Shringar Group X a a PVR Cinemas X a a Pritish Nandy Communications a a X
    27. 27. Indian Television Industry <ul><li>CNBC-TV 18 </li></ul><ul><li>Discovery </li></ul><ul><li>ESPN Star Sports </li></ul><ul><li>Hathway Cable </li></ul><ul><li>MTV India </li></ul>Key Players <ul><li>STAR India </li></ul><ul><li>TEN Sports India </li></ul><ul><li>Walt Disney </li></ul><ul><li>Turner International </li></ul>
    28. 28. Indian Television Industry <ul><li>Doordarshan </li></ul><ul><li>Balaji Telefilms </li></ul><ul><li>Eenadu TV </li></ul><ul><li>NDTV </li></ul><ul><li>Nimbus </li></ul><ul><li>Padmalaya </li></ul>Key Players <ul><li>Sahara India </li></ul><ul><li>Sony Entertainment </li></ul><ul><li>Sun Television </li></ul><ul><li>UTV Software </li></ul><ul><li>Zee Telefilms Limited </li></ul>
    29. 29. Indian Music Industry <ul><li>Universal Music India </li></ul><ul><li>Saregama India (HMV) </li></ul><ul><li>Venus Records </li></ul><ul><li>Sony Music Entertainment </li></ul><ul><li>BMG Crescendo </li></ul><ul><li>Virgin Records </li></ul><ul><li>Magnasound </li></ul>Key Players
    30. 30. Radio <ul><li>All India Radio (AIR) </li></ul><ul><li>Planned, developed & operated by Ministry of I & B. </li></ul><ul><li>Network of 214 broadcasting centres </li></ul><ul><li>covering 24 languages </li></ul><ul><li>covering 91.37% of the area </li></ul><ul><li>serving 99.13% of the Indian populace </li></ul><ul><li>Private FM Broadcasters </li></ul><ul><li>Entertainment Network India </li></ul><ul><li>Radio Today </li></ul><ul><li>Radio City </li></ul><ul><li>Radio Mid – Day West </li></ul><ul><li>India FM Radio </li></ul>
    31. 31. Print Media <ul><li>Times of India </li></ul><ul><li>Hindustan Times </li></ul><ul><li>The Hindu </li></ul><ul><li>The Telegraph </li></ul><ul><li>Indian Express </li></ul><ul><li>Mid-Day </li></ul>Key Players <ul><li>India Today </li></ul><ul><li>Readers Digest </li></ul><ul><li>Outlook </li></ul><ul><li>Femina </li></ul><ul><li>Filmfare </li></ul><ul><li>Stardust </li></ul>Newspapers Magazines
    32. 32. <ul><li>India - An Overview </li></ul><ul><li>Market and Growth Potential </li></ul><ul><li>Players </li></ul><ul><li>Opportunities </li></ul><ul><li>Why India? </li></ul><ul><li>Contact in India </li></ul>Entertainment & Media
    33. 33. Cable TV Households 50 Million TV Households 119 Million Total No. o f Households 200 Million Source: Industry Estimates & PwC Research Cable TV Households- untapped potential Low Cable penetration levels indicate huge untapped potential Rural areas to spur growth
    34. 34. Television <ul><li>Television Subscription </li></ul><ul><li>Current size US$ 1667 mn </li></ul><ul><li>Television Advertising </li></ul><ul><li>Current size US$ 1067 mn </li></ul>Source: Industry Estimates & PwC Research
    35. 35. Growth of multiplexes <ul><li>Platform to screen movies </li></ul><ul><li>appealing to niche audience </li></ul><ul><li>Have brought back Indian film </li></ul><ul><li>viewers to movie halls </li></ul><ul><li>Smaller screening options </li></ul>
    36. 36. <ul><li>India - An Overview </li></ul><ul><li>Market and Growth Potential </li></ul><ul><li>Players </li></ul><ul><li>Opportunities </li></ul><ul><li>Why India? </li></ul><ul><li>Contact in India </li></ul>Entertainment & Media
    37. 37. <ul><li>Expanding Indian Economy </li></ul>The India Advantage <ul><li>Demographic Advantage – 30 to 40 million people joining </li></ul><ul><li>middle class every year </li></ul><ul><li>Strong job creation in new economy sectors </li></ul><ul><li>Change in consumer mindset due to global exposure </li></ul><ul><li>Untapped rural potential </li></ul>
    38. 38. <ul><li>2001 Industry status to Films </li></ul>The Policy Advantage <ul><li>2004 Announcement of Broadband Policy </li></ul><ul><li>2001 Announcement of DTH guidelines </li></ul><ul><li>Reduction in import duties </li></ul><ul><li>Move towards Co - production treaties </li></ul>Key Government Initiatives
    39. 39. Number of raids conducted   Source: Indian Music Industry Enforcement efforts against music pirates
    40. 40. <ul><li>Advertising & Film Sector </li></ul><ul><li>Upto 100% on automatic route </li></ul>FDI Policy <ul><li>Print Media </li></ul><ul><li>- Upto 74% in Indian entities publishing scientific/ technical </li></ul><ul><li>& speciality magazines/periodicals/journals </li></ul><ul><li>- Upto 26% in Indian entities publishing news & current </li></ul><ul><li>affairs newspapers & periodicals </li></ul><ul><li>Broadcasting Sector </li></ul><ul><li>No restriction on foreign equity in proposals related to </li></ul><ul><li>software production, marketing of TV rights, air times, </li></ul><ul><li>advertisements etc. </li></ul>
    41. 41. <ul><li>India - An Overview </li></ul><ul><li>Market and Growth Potential </li></ul><ul><li>Players </li></ul><ul><li>Opportunities </li></ul><ul><li>Why India? </li></ul><ul><li>Contact in India </li></ul>Entertainment & Media
    42. 42. Contact in India Office of the Minister for Information & Broadcasting Shastri Bhawan New Delhi 110 001 Tel 0091 11 2338 4782/2338 4340 Fax 0091 11 2378 2118
    43. 43. Contact in India Secretary, Ministry for Information & Broadcasting R.No. 655, A Wing, Shastri Bhawan New Delhi 110 001 Tel 0091 11 2338 2639 Fax 0091 11 2338 3513
    44. 44. Contact in India Confederation of Indian Industry (CII) The Mantosh Sondhi Centre 23, Institutional Area Lodi Road New Delhi 110003 India Tel: + 91 11 2462 9994-97 Fax:+ 91 112461 5693 Email: c.banerjee@ciionline.org

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