Consulting Offer


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Consulting Offer

  1. 1. <ul><li>From : Bertrand Jouvenot </li></ul><ul><li>To : You </li></ul><ul><li>Date : 2008 and beyond </li></ul>CONSULTING OFFER
  2. 2. TABLE OF CONTENTS <ul><li>Overview </li></ul><ul><li>Missions Scope </li></ul><ul><li>Professional Experiences </li></ul><ul><li>Academic Background </li></ul><ul><li>Market Recognition </li></ul><ul><li>Management Books </li></ul><ul><li>Web Site </li></ul><ul><li>Contact </li></ul>
  3. 3. OVERVIEW <ul><li>Bertrand Jouvenot is </li></ul><ul><li>the most complete senior consultant, </li></ul><ul><li>in marketing, retailing, Internet… for fashion brands </li></ul>
  4. 4. MISSIONS SCOPE 1/4 <ul><li>Marketing survey </li></ul><ul><ul><li>Fashion panel </li></ul></ul><ul><ul><li>Mystery shopping </li></ul></ul><ul><ul><li>Store check </li></ul></ul><ul><li>Customer marketing </li></ul><ul><ul><li>Gift card </li></ul></ul><ul><ul><li>Private sales </li></ul></ul><ul><ul><li>Co-branding </li></ul></ul><ul><li>Advertising </li></ul><ul><ul><li>Media buying </li></ul></ul><ul><ul><li>Media plan </li></ul></ul><ul><ul><li>Art coordination </li></ul></ul><ul><li>Internet </li></ul><ul><ul><li>Brand web sites </li></ul></ul><ul><ul><li>E-commerce </li></ul></ul><ul><ul><li>Web 2.0 (blogs…) </li></ul></ul>
  5. 5. MISSIONS SCOPE 2/4 <ul><li>E-marketing </li></ul><ul><ul><li>Search marketing </li></ul></ul><ul><ul><li>On-line advertising </li></ul></ul><ul><ul><li>Affiliation </li></ul></ul><ul><li>CRM </li></ul><ul><ul><li>Data Base Management </li></ul></ul><ul><ul><li>E-mailing campaigns </li></ul></ul><ul><ul><li>SMS campaigns </li></ul></ul><ul><li>Cross marketing </li></ul><ul><ul><li>Partners selection </li></ul></ul><ul><ul><li>Negotiation </li></ul></ul><ul><ul><li>Operational setting </li></ul></ul><ul><li>E-commerce </li></ul><ul><ul><li>Request For Proposal </li></ul></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Front, Middle, Back-Office </li></ul></ul>
  6. 6. MISSIONS SCOPE 3/4 <ul><li>Sales support </li></ul><ul><ul><li>Sales tools development </li></ul></ul><ul><ul><li>Argumentative </li></ul></ul><ul><ul><li>Tools fine-tuning </li></ul></ul><ul><li>Business development </li></ul><ul><ul><li>Target identification </li></ul></ul><ul><ul><li>Meetings organization </li></ul></ul><ul><ul><li>Deal conclusion </li></ul></ul><ul><li>New product launch </li></ul><ul><ul><li>Market analysis </li></ul></ul><ul><ul><li>Mix definition </li></ul></ul><ul><ul><li>Adjustment plan </li></ul></ul><ul><li>Fund rising </li></ul><ul><ul><li>Business plan </li></ul></ul><ul><ul><li>Meetings organization </li></ul></ul><ul><ul><li>Deal conclusion </li></ul></ul>
  7. 7. MISSIONS SCOPE 4/4 <ul><li>Project management </li></ul><ul><ul><li>Project definition </li></ul></ul><ul><ul><li>Team management </li></ul></ul><ul><ul><li>Project delivery </li></ul></ul><ul><li>Business monitoring </li></ul><ul><ul><li>Metrics definition </li></ul></ul><ul><ul><li>Process implementation </li></ul></ul><ul><ul><li>KPI identification </li></ul></ul><ul><li>Group session </li></ul><ul><ul><li>Metaplan, creativity </li></ul></ul><ul><ul><li>Analysis </li></ul></ul><ul><ul><li>Deliverables </li></ul></ul>
  8. 8. PROFESSIONNAL EXPERIENCES <ul><li>Celio 3 years Marketing Manager </li></ul><ul><li>PPR Group 3 years E-Business Development Manager </li></ul><ul><li>Alcatel 3 years Senior Product Manager </li></ul><ul><li>Club-Internet 2 years Product Manager </li></ul><ul><li>Consulting 5 years </li></ul><ul><li>Teaching 10 years </li></ul>
  9. 9. ACADEMIC BACKGROUND <ul><li>2006-2007 EXETUTIVE MBA </li></ul><ul><ul><li>Global Fashion Management, IFM </li></ul></ul><ul><ul><ul><li>Part-time international program established by the INSTITUT FRANÇAIS DE LA MODE in tandem with the FASHION INSTITUTE OF TECHNOLOGY in New York and the HONG KONG POLYTECHNIC UNIVERSITY, it is resolutely international in nature and prepares high-potential executives for high-level managerial responsibilities in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brand, be they new or institutional, creative, innovative and audacious. </li></ul></ul></ul><ul><li>1995-1996 DESS MARKETING </li></ul><ul><ul><li>University of Paris I </li></ul></ul><ul><li>1993-1995 MST Commerce International </li></ul><ul><ul><li>University of Paris I </li></ul></ul>
  10. 10. MARKET RECOGNITION <ul><li>Industry rewards </li></ul><ul><ul><li>Grand Prix Stratégies 2006 – Best PR Campaign (see the movie ) </li></ul></ul><ul><ul><li>Prix Phoenix UDA 2007 – Promotion and Customer Marketing Category (see the movie ). </li></ul></ul><ul><li>Teacher </li></ul><ul><ul><li>Teaching at several Universities, in DESS Multimedia at the University of Paris VIII, in DESS Marketing at the University of Paris I – Sorbonne, and in business schools. </li></ul></ul><ul><li>Speaker </li></ul><ul><ul><li>Key speaker at different commercial fairs or events. </li></ul></ul><ul><li>Media coverage </li></ul><ul><ul><li>Interviewed by newspapers and regularly quoted in: d aily newspapers, business magazines, marketing publications… </li></ul></ul>
  11. 11. MANAGEMENT BOOK <ul><li>Author of a management book titled: Le journal de BJ au bureau , published in France in 2004 </li></ul><ul><li>Translated in Chinese and best-seller (surge: Beijing International Rights Agency ) </li></ul><ul><li>Translated in Korean </li></ul>
  12. 12. WEB SITE www . jouvenot . com
  13. 13. CONTACT <ul><li>To join me, I propose you to : </li></ul><ul><ul><li>Call me at: +33 6 24 63 51 71 </li></ul></ul><ul><ul><li>E-mail me at: [email_address] </li></ul></ul><ul><ul><li>Write to me at: Bertrand Jouvenot </li></ul></ul><ul><ul><li>14, rue Lalo </li></ul></ul><ul><ul><li>75016 Paris </li></ul></ul><ul><ul><li>France </li></ul></ul><ul><li>Or, I offer you to visit my web site and to contact me through from here: </li></ul><ul><ul><li> </li></ul></ul>
  14. 14. <ul><li>SEE YOU SOON </li></ul>BERTRAND JOUVENOT 14, rue Lalo - 75016 - Paris Tel: 06 24 63 51 71 - E-mail: [email_address] -