Competitivenessthrough Creativity


Published on

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Competitivenessthrough Creativity

    1. 1. Building Competitiveness through Creativity Creative Industries Global Forum Innovation and Creativity: Keys to Competitiveness May 1, 2007 Denise-Margaret Thompson Centre for Innovation, Development, Enterprise and Strategy
    2. 2. <ul><li>The creative industries are becoming a key component in building competitive advantage in the new knowledge economy, with ideas and imagination becoming a country’s greatest asset. </li></ul><ul><li>DCMS Creative Industries Mapping Document 2001 </li></ul>
    3. 3. Today’s Agenda <ul><li>Overview of link between innovation and global competitiveness </li></ul><ul><li>Developing an innovation system </li></ul><ul><li>Challenges to sustaining competitiveness for the creative industries </li></ul><ul><li>Case studies from T&T </li></ul>
    4. 4. Creative Industries <ul><li>Create and exploit intellectual property products, or provide business to business creative services </li></ul><ul><li>“ Industries which have their origin in individual creativity, skill and talent, and which have a potential for wealth and job creation through the generation and exploitation of intellectual property” </li></ul><ul><ul><ul><ul><ul><li>UK Gov’t Department for Culture, Media and Sport </li></ul></ul></ul></ul></ul>
    5. 5. Splitting hairs.... <ul><li>Creative Industries </li></ul><ul><ul><li>Involve IP and potential for creating wealth </li></ul></ul><ul><li>Cultural Industries (UNESCO and UNCTAD) </li></ul><ul><ul><li>Also deliver cultural and/or social wealth </li></ul></ul><ul><li>Knowledge Industries </li></ul><ul><ul><li>Creative class offering professional, knowledge-based services </li></ul></ul>
    6. 6. Creative Industries (courtesy of Wikipedia) <ul><li>Advertising </li></ul><ul><li>Broadcasting </li></ul><ul><li>Design </li></ul><ul><ul><li>Architectural </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Fashion </li></ul></ul><ul><li>Editorial Commentary </li></ul><ul><li>Journalism </li></ul><ul><li>Multimedia </li></ul><ul><li>Internet Content/Design </li></ul><ul><li>Film Industry </li></ul><ul><li>Video Industry </li></ul><ul><li>Music Industry </li></ul><ul><li>Literature </li></ul><ul><li>Print Media </li></ul><ul><li>Visual Arts </li></ul><ul><li>Performing Arts </li></ul><ul><li>Fine Art </li></ul><ul><li>Illustration </li></ul><ul><li>Animation and Games </li></ul><ul><li>Handicraft </li></ul><ul><li>Antiques Restoration </li></ul><ul><li>Software </li></ul><ul><li>Computer Services </li></ul>
    7. 7. Cultural Creative Innovations <ul><li>Japanese Tao drummers: traditional Japanese drum-based ritual developed into a 21st century multi-faceted sensory experience staged and performed in cities around the world. </li></ul><ul><li>Stomp: UK street scene prompts and culture turned into a highly innovative staged package </li></ul><ul><li>Cirque du Soleil: traditional European circus model developed into a high tech 21st century multi-faceted sensory experience with several circulating the globe at any time. </li></ul>
    8. 8. Definitions of Creativity <ul><li>Thinking new things </li></ul><ul><li>The dynamic thinking activity involving both conscious and subconscious mental processing </li></ul><ul><li>The integrated function of knowledge and imagination and evaluation </li></ul><ul><li>Play with imagination and possibilities leading to new and meaningful connections and outcomes </li></ul><ul><li>The production of novel and useful ideas </li></ul>
    9. 9. Definitions of Innovation <ul><li>Making something better than it was, or making something that did not exist before. </li></ul><ul><li>Step change in existing sectors as well as creating new sectors. </li></ul><ul><li>Development of a new product, service, process or business model that advances previous status </li></ul><ul><li>Invention that produces economic value in the marketplace </li></ul>
    10. 10. Creativity vs. Innovation <ul><li>Thinking new things </li></ul><ul><ul><li>Fluidity </li></ul></ul><ul><ul><li>Fluency </li></ul></ul><ul><li>Doing new things </li></ul><ul><ul><li>Includes creative, economic intent </li></ul></ul><ul><ul><li>Occurs at the intersection of seemingly unrelated ideas/disciplines </li></ul></ul><ul><li>Innovation is about delivering results.... </li></ul>
    11. 11. Global Performance Index <ul><li>9 of the top 10 countries are small! </li></ul><ul><ul><li>Strong, long term, growth and innovation frameworks and policies </li></ul></ul><ul><ul><li>Highly developed social and environmental strategies </li></ul></ul><ul><ul><li>Focused on sustainable futures </li></ul></ul><ul><ul><ul><li>What the world would look like in 10-20 years </li></ul></ul></ul><ul><ul><ul><li>Investment in renewable energies </li></ul></ul></ul>
    12. 12. A Partnership Between… Education with a Global Vision Trinidad & Tobago Government Business & Industry International Universities
    13. 13. <ul><li>National institution of higher learning and research for socio-economic and technological development </li></ul><ul><li>The pursuit of excellence, and the catalyst in the creation of a new society of thinkers and achievers </li></ul>UTT Vision
    14. 14. UTT Mission <ul><li>An entrepreneurial university designed to </li></ul><ul><li>- discover and develop entrepreneurs, </li></ul><ul><li>- commercialise R&D, and </li></ul><ul><li>- spawn companies for wealth generation and sustainable job creation </li></ul><ul><li>towards the equitable enhancement of the quality of life of all of the Republic of Trinidad and Tobago and the Caribbean. </li></ul>
    16. 16. Global Performance Index <ul><li>9 of the top 10 countries are small! </li></ul><ul><ul><li>Strong, long term, growth and innovation frameworks and policies </li></ul></ul><ul><ul><li>Highly developed social and environmental strategies </li></ul></ul><ul><ul><li>Focused on sustainable futures </li></ul></ul><ul><ul><ul><li>What the world would look like in 10-20 years </li></ul></ul></ul><ul><ul><ul><li>Investment in renewable energies </li></ul></ul></ul>
    17. 17. Innovation System Framework (Singapore, New Zealand) <ul><li>Inspired Leadership </li></ul><ul><li>Industrial Assistance Policies </li></ul><ul><li>HR Skills and Talent Policies </li></ul><ul><ul><li>Education and Immigration (emigration?) </li></ul></ul><ul><li>Global Connections </li></ul><ul><li>Branding </li></ul><ul><li>Sectoral Initiatives </li></ul><ul><ul><li>ICT, Biomedical Sciences and the Creative Industries </li></ul></ul><ul><li>Future Policies </li></ul>
    18. 18. Industrial Assistance Policies <ul><li>National Technology and R&D Plan </li></ul><ul><li>Domestic Cluster and Overseas Expansion Support </li></ul><ul><li>Tax Incentives </li></ul><ul><ul><li>Economic Expansion Incentives </li></ul></ul><ul><ul><li>Development and Expansion Incentives </li></ul></ul><ul><ul><li>R&D and other Investment Incentives </li></ul></ul><ul><ul><li>Foreign Loan Incentives </li></ul></ul><ul><ul><li>Overseas Investment Incentives </li></ul></ul><ul><ul><li>Technology Investment Incentives </li></ul></ul><ul><li>Venture Capital/Angel Capital Development </li></ul>
    19. 19. Indicators of Innovation (and Technological Change) <ul><li>Firm-, sector- and country-level innovation </li></ul><ul><li>Investment in research and development (R&D) </li></ul><ul><li>Levels of patenting </li></ul><ul><li>Technology adoption </li></ul><ul><li>Exports of high and medium-high technology manufactures </li></ul><ul><li>Publications and citations </li></ul><ul><li>Innovation linkages </li></ul>
    20. 20. Creative Industry Challenges <ul><li>Local and regional creative isolation </li></ul><ul><li>Technology literacy </li></ul><ul><li>Local IP capacity and other protection of cultural content and artistic expressions </li></ul><ul><li>University/industry partnerships integrating research across a range of disciplines </li></ul><ul><li>Local, national and regional government support </li></ul><ul><li>Business and global professional development services specific to the creative industries sector. </li></ul><ul><li>Internationally-networked hub of creative enterprise </li></ul><ul><li>Global market access </li></ul><ul><li>Piracy </li></ul>
    21. 21. Accomplishing Competitiveness (the CSME dream) <ul><li>What does the vision need to include? </li></ul><ul><li>Focus on long-term niche global growth sectors where CSME countries have unique capabilities and resources </li></ul><ul><li>Convert uniqueness into extra value for the region </li></ul><ul><li>What does this mean for small countries in the Caribbean? </li></ul><ul><li>Match at home capabilities and resources in a sustainable way with high value global growth opportunities (foresighting process) </li></ul><ul><li>Develop a national growth and innovation framework in each country with measurable indicators monitored on a regular basis to measure the impacts of decisions being made. </li></ul><ul><li>Develop research and other partnerships with tertiary institutions </li></ul>
    22. 22. Creative Industries Opportunities <ul><li>Arts and Culture: </li></ul><ul><li>Media (newspapers and broadcasting): </li></ul><ul><li>Fashion and Design: </li></ul><ul><ul><li>Entertainment Caribbean Fashion Week 2006 in Jamaica, considered to be the biggest and most recognized fashion extravaganza in the Caribbean </li></ul></ul><ul><li>Film </li></ul><ul><li>Visual and Performing Arts: </li></ul><ul><ul><li>Music (steelpan, reggae, calypso) </li></ul></ul><ul><ul><li>Theatre </li></ul></ul><ul><ul><li>Dance </li></ul></ul>
    23. 23. T&T Possibilities <ul><li>‘ Best Bet’ Foresighting Exercise - Chanzo Greenidge and Keith Nurse </li></ul><ul><li>‘ The Pan Aggregator’ - a one-stop-shop customised ‘My Space’ type of online portal for parties interested in accessing steelbands </li></ul><ul><li>‘ Steelpan Times’ - franchise concept built around a combination of steelpan music and culture and Caribbean cuisine providing a unique experience in key global cities of the Diaspora. </li></ul><ul><li>‘ The Pan Experience’ - something for immersion tourists to experience when visiting T&T - to learn how to make pan, how to play, visit a ‘Trini’ experience venue for dinner with a pan concert. Special trips organised for small groups or individual visitors. </li></ul><ul><li>‘ Carnival in a Box’ - total turnkey package to cities around the world - not just for Carnival events but also for major Arts, Cultural, and Ethnic Festivals these cities celebrate. </li></ul>
    24. 24. Global Competitiveness Creativity and Innovation Passion…. Colour….
    25. 25. Creativity Harness creativity to develop innovation and become globally competitive Become globally aware, increase confidence, develop new processes to create successful, global products Creative Industries Possibilities for the Caribbean and the World! Innovation