Reading the Air, Writing with Thumbs:   Introducing Students to Contemporary Japanese Youth Culture Jennifer Murawski Japa...
Integrating Culture and Language Learning <ul><li>Why do students  choose   to study  Japanese? </li></ul><ul><ul><li>What...
What do students already  know and like about Japan?
Big in the USA? <ul><li>The U.S. market for Japanese animation is currently worth approximately  $4.35 billion  according ...
Big in Japan? <ul><li>Where do US teens receive information about Japan? </li></ul><ul><li>How does this information diffe...
Current Trends in Japanese Pop Culture Photo by  Speedwaystar
Keitai Culture <ul><ul><li>Advances in cell phone technology </li></ul></ul><ul><ul><li>Personalized accessories and servi...
Foreign TV & Movies <ul><li>Korean dramas and action movies </li></ul><ul><ul><li>Since  Fuyu no Sonata  (2004), Korean me...
Thumb Novels ( 携帯小説) <ul><li>“ Of last year’s 10 bestselling novels, five were originally cell phone novels , mostly love ...
New Technology =  N ew Vocabulary <ul><li>KY 語 </li></ul><ul><ul><li>Ongoing trend in internet slang </li></ul></ul><ul><u...
KY 語  Dictionary <ul><li>Format:  Abbreviated romaji phrases </li></ul><ul><ul><li>Common expressions </li></ul></ul><ul><...
Sports Life  <ul><li>Little change in the  sports and club culture  at schools </li></ul><ul><li>Many boys still dream of ...
Street Fashion <ul><li>Boys and men are just as much into fashion as the women are, particularly in large cities </li></ul...
The Cult of Cute <ul><li>Japan’s national obsession with cuteness </li></ul><ul><li>Goes beyond Hello Kitty </li></ul><ul>...
Where to Find Resources on Contemporary  Youth Culture
Language Resources <ul><li>Rikai  and  Rikaichan </li></ul><ul><ul><li>http://www.rikai.com/perl/Home.pl </li></ul></ul><u...
Informative Links <ul><li>Japan Probe  (English) </li></ul><ul><ul><li>http://www.japanprobe.com/ </li></ul></ul><ul><ul><...
Informative Links <ul><li>What Japan Thinks  (English) </li></ul><ul><ul><li>http://whatjapanthinks.com/   </li></ul></ul>...
Entertainment & Culture <ul><li>Anime News Network  (English) </li></ul><ul><ul><li>http://www.animenewsnetwork.com   </li...
Celebrities & “Talent” <ul><li>Who are the  Paris Hiltons  and  Bob Barkers  of Japan (and why does it matter)? </li></ul>...
Social Networking <ul><li>mixi ( ミクシィ )  (Japanese) </li></ul><ul><ul><li>http://mixi.jp </li></ul></ul><ul><ul><ul><li>My...
Entertainment & Culture <ul><li>YouTube / YouTube Japan </li></ul><ul><ul><li>http://www.youtube.com </li></ul></ul><ul><u...
YouTube Clips <ul><li>  日本の形:すし </li></ul><ul><ul><ul><li>Mockumentary featuring Japanese comedy group “Rahmens” </li></ul...
Guide to Finding Media <ul><li>Available on YouTube </li></ul><ul><ul><li>日本の形   /  The Japanese Tradition </li></ul></ul>...
Guide to Finding Media <ul><li>TV in Japan </li></ul><ul><ul><ul><li>http:// tvinjapan.com /blog/ </li></ul></ul></ul><ul>...
“ Matrix Ping Pong ”
Guide to Finding Media <ul><li>D-Addicts </li></ul><ul><ul><li>http://www.d-addicts.com </li></ul></ul><ul><ul><ul><li>Inf...
Recommended Dramas <ul><li>High School </li></ul><ul><ul><li>野ブタ。をプロデュース     Nobuta. wo Produce  (2005) </li></ul></ul><ul...
Recommended Dramas <ul><li>College </li></ul><ul><ul><li>のだめカンタービレ   Nodame Cantabile   (2006) </li></ul></ul><ul><li>Fami...
Anime & Manga <ul><li>TV Asahi Top 100 Anime </li></ul><ul><ul><li>Voted on in a nationwide survey of multiple age groups ...
Interested? <ul><li>Download  this Powerpoint presentation at  http://www.ucis.pitt.edu/asc/japantrends.ppt </li></ul><ul>...
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Boys And Men Are Just As Much Into Fashion As The Women Are, Particularly In Large Cities

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  • Boys And Men Are Just As Much Into Fashion As The Women Are, Particularly In Large Cities

    1. 1. Reading the Air, Writing with Thumbs: Introducing Students to Contemporary Japanese Youth Culture Jennifer Murawski Japan Exchange and Teaching (JET) Program Participant, 2005-2007 April 19, 2008
    2. 2. Integrating Culture and Language Learning <ul><li>Why do students choose to study Japanese? </li></ul><ul><ul><li>What do students already know about Japan? </li></ul></ul><ul><li>What do students want to know more about? </li></ul><ul><ul><li>What would students find interesting about Japan? </li></ul></ul>
    3. 3. What do students already know and like about Japan?
    4. 4. Big in the USA? <ul><li>The U.S. market for Japanese animation is currently worth approximately $4.35 billion according to the Japan External Trade Organization. - Wall Street Journal , August 31, 2007 </li></ul><ul><li>Japanese comic books routinely appear on New York Times and USA Today Bestseller lists. </li></ul><ul><ul><li>In April 2007, one volume of the girl’s manga </li></ul></ul><ul><ul><li>Fruits Basket was the 15th best-selling book </li></ul></ul><ul><ul><li>in the United States . </li></ul></ul>
    5. 5. Big in Japan? <ul><li>Where do US teens receive information about Japan? </li></ul><ul><li>How does this information differ from what Japanese teenagers perceive to be popular? </li></ul>Photo by Lou
    6. 6. Current Trends in Japanese Pop Culture Photo by Speedwaystar
    7. 7. Keitai Culture <ul><ul><li>Advances in cell phone technology </li></ul></ul><ul><ul><li>Personalized accessories and services create new markets </li></ul></ul><ul><li>Cheaper data packet transmission rates than USA = frequent use of internet applications </li></ul><ul><li>Creating personal space in a crowded nation </li></ul>
    8. 8. Foreign TV & Movies <ul><li>Korean dramas and action movies </li></ul><ul><ul><li>Since Fuyu no Sonata (2004), Korean media and celebrities have been extremely popular in Japan </li></ul></ul><ul><li>US television </li></ul><ul><ul><li>Extremely popular imports include 24, Heroes, Lost, and Full House </li></ul></ul><ul><ul><li>DVD market has led sales of these properties </li></ul></ul>
    9. 9. Thumb Novels ( 携帯小説) <ul><li>“ Of last year’s 10 bestselling novels, five were originally cell phone novels , mostly love stories written in the short sentences characteristic of text messaging..” </li></ul><ul><li>New York Times , January 20, 2008 </li></ul>
    10. 10. New Technology = N ew Vocabulary <ul><li>KY 語 </li></ul><ul><ul><li>Ongoing trend in internet slang </li></ul></ul><ul><ul><li>Popular with youth as well as media </li></ul></ul><ul><li>What does “KY” stand for? </li></ul><ul><ul><li>空気が読めない </li></ul></ul><ul><ul><li>K uuki ga Y omenai, a popular phrase meaning “to be clueless” (i.e. one who can’t pick up unspoken social cues) </li></ul></ul>
    11. 11. KY 語 Dictionary <ul><li>Format: Abbreviated romaji phrases </li></ul><ul><ul><li>Common expressions </li></ul></ul><ul><ul><ul><li>JK = J oshi K ousei 女子高生 </li></ul></ul></ul><ul><ul><ul><li>GHQ ( G o H ome Q uickly) </li></ul></ul></ul><ul><ul><li>Newly invented phrases </li></ul></ul><ul><ul><ul><li>IT ( I ce T aberu) アイス食べる </li></ul></ul></ul><ul><ul><ul><li>3M ( M aji de M ou M uri) マジでもう無理 </li></ul></ul></ul><ul><ul><ul><li>WK ( W hite K ick = 白 [white] + 蹴る [kick])   白ける </li></ul></ul></ul>
    12. 12. Sports Life <ul><li>Little change in the sports and club culture at schools </li></ul><ul><li>Many boys still dream of making it to K ōshien Stadium for the national baseball championships </li></ul><ul><ul><li>First appearance of MLB players Hideki Matsui and Daisuke Matsuzaka </li></ul></ul>Photo by Chris Chang
    13. 13. Street Fashion <ul><li>Boys and men are just as much into fashion as the women are, particularly in large cities </li></ul><ul><ul><li>“ Young males between the ages of 18 and 30 make up the slimmest segment of the population and the ideal fashion weight as decreed by the apparel industry is …about 125 pounds, for a height of …5 feet 8 inches. Many men try to adhere to that figure and some claim they want to be even skinnier.” </li></ul></ul><ul><ul><ul><li>International Herald Tribune November 11, 2007 </li></ul></ul></ul>Photo by Excite Snap
    14. 14. The Cult of Cute <ul><li>Japan’s national obsession with cuteness </li></ul><ul><li>Goes beyond Hello Kitty </li></ul><ul><li>Huge market for consumer goods and fashion that might be considered cutesy or childish in the United States </li></ul>Photo by Mike J. Zitek Photo by Saya M.
    15. 15. Where to Find Resources on Contemporary Youth Culture
    16. 16. Language Resources <ul><li>Rikai and Rikaichan </li></ul><ul><ul><li>http://www.rikai.com/perl/Home.pl </li></ul></ul><ul><ul><li>http://www.polarcloud.com/rikaichan </li></ul></ul><ul><ul><ul><li>Inserts furigana and definitions (in English) when the mouse moves over a word written in Japanese text on any website. </li></ul></ul></ul>
    17. 17. Informative Links <ul><li>Japan Probe (English) </li></ul><ul><ul><li>http://www.japanprobe.com/ </li></ul></ul><ul><ul><ul><li>The best website to keep up with current news, trends, culture, curiosities, fashion, and more </li></ul></ul></ul><ul><ul><ul><li>Updated very frequently </li></ul></ul></ul><ul><li>Web Japan (English) </li></ul><ul><ul><li>http://web- japan.org / </li></ul></ul><ul><ul><ul><li>Education-oriented site with facts, trends, geography, an up-to-date children’s section and magazine </li></ul></ul></ul>
    18. 18. Informative Links <ul><li>What Japan Thinks (English) </li></ul><ul><ul><li>http://whatjapanthinks.com/ </li></ul></ul><ul><ul><ul><li>Translated opinion polls from a variety of Japanese magazines and news sources </li></ul></ul></ul><ul><ul><ul><li>Updated very frequently </li></ul></ul></ul><ul><ul><ul><li>Appeals to older students as well </li></ul></ul></ul>
    19. 19. Entertainment & Culture <ul><li>Anime News Network (English) </li></ul><ul><ul><li>http://www.animenewsnetwork.com </li></ul></ul><ul><ul><ul><li>News, reviews, and information about anime and manga releases </li></ul></ul></ul><ul><li>Oricon Style (Japanese) </li></ul><ul><ul><li>http://www.oricon.co.jp/ </li></ul></ul><ul><ul><ul><li>Weekly ranking charts for music and TV shows/movies </li></ul></ul></ul><ul><ul><ul><li>Information about performers </li></ul></ul></ul>
    20. 20. Celebrities & “Talent” <ul><li>Who are the Paris Hiltons and Bob Barkers of Japan (and why does it matter)? </li></ul><ul><ul><li>List of Japanese Celebrities </li></ul></ul><ul><ul><li>http:// en.wikipedia.org/wiki/List_of_Japanese_celebrities </li></ul></ul>Images by miyunepapa - http://star.nigaoes.com/nigaoe01/
    21. 21. Social Networking <ul><li>mixi ( ミクシィ ) (Japanese) </li></ul><ul><ul><li>http://mixi.jp </li></ul></ul><ul><ul><ul><li>MySpace / Facebook </li></ul></ul></ul><ul><ul><ul><li>Find Japanese penpals </li></ul></ul></ul><ul><ul><ul><li>Practice casual Japanese writing forms </li></ul></ul></ul><ul><ul><ul><li>Find communities related to one’s interests </li></ul></ul></ul>
    22. 22. Entertainment & Culture <ul><li>YouTube / YouTube Japan </li></ul><ul><ul><li>http://www.youtube.com </li></ul></ul><ul><ul><ul><li>Countless videos to introduce students to Japanese pop culture, music, TV, commercials, and more </li></ul></ul></ul><ul><ul><li>http://jp.youtube.com </li></ul></ul><ul><ul><ul><li>Japanese language version of YouTube </li></ul></ul></ul><ul><ul><ul><ul><li>Supports Japanese text input, all menus and text in Japanese </li></ul></ul></ul></ul>
    23. 23. YouTube Clips <ul><li>  日本の形:すし </li></ul><ul><ul><ul><li>Mockumentary featuring Japanese comedy group “Rahmens” </li></ul></ul></ul><ul><li>  Apple CM: I-Life </li></ul><ul><ul><ul><li>Japanese version of Apple’s popular “I’m a Mac” ads </li></ul></ul></ul><ul><li>ジェロ:黒人演歌歌手 </li></ul><ul><ul><ul><li>2003 University of Pittsburgh graduate </li></ul></ul></ul>
    24. 24. Guide to Finding Media <ul><li>Available on YouTube </li></ul><ul><ul><li>日本の形 / The Japanese Tradition </li></ul></ul><ul><ul><ul><li>A series of mock documentary clips by comedy group Rahmenz parodying aspects of Japanese culture, some subtitled in English. </li></ul></ul></ul><ul><ul><ul><ul><li>Sushi (s) , Chopsticks (s) , Origami (s) , Apologies (s) , Dogeza , Summer Vacation </li></ul></ul></ul></ul>
    25. 25. Guide to Finding Media <ul><li>TV in Japan </li></ul><ul><ul><ul><li>http:// tvinjapan.com /blog/ </li></ul></ul></ul><ul><ul><ul><ul><li>Frequently updated, features clips of interesting, popular, or bizarre Japanese TV programs. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Goldmine for video clips, such as performances from the All-Japan Kasou Taishou , Pythagoras Switch , and other popular or interesting shows </li></ul></ul></ul></ul>
    26. 26. “ Matrix Ping Pong ”
    27. 27. Guide to Finding Media <ul><li>D-Addicts </li></ul><ul><ul><li>http://www.d-addicts.com </li></ul></ul><ul><ul><ul><li>Information wiki, links, and discussion about J-drama new and old </li></ul></ul></ul><ul><li>Mysoju </li></ul><ul><ul><li>http://www.mysoju.com/ </li></ul></ul><ul><ul><ul><li>Contains links to full TV episodes hosted on YouTube, MySpace Video, and other media sites. </li></ul></ul></ul>
    28. 28. Recommended Dramas <ul><li>High School </li></ul><ul><ul><li>野ブタ。をプロデュース Nobuta. wo Produce (2005) </li></ul></ul><ul><ul><li>ごくせん 1 & 2 Gokusen (2003) </li></ul></ul><ul><ul><li>グレート ティーチャー オニヅカ Great Teacher Onizuka (1998) </li></ul></ul><ul><ul><li>My Boss « My Hero (2006) </li></ul></ul>
    29. 29. Recommended Dramas <ul><li>College </li></ul><ul><ul><li>のだめカンタービレ Nodame Cantabile (2006) </li></ul></ul><ul><li>Family friendly </li></ul><ul><ul><li>電車男 Densha Otoko (2005) </li></ul></ul><ul><ul><li>ちびまる子ちゃん Chibi Maruko-chan (2006) </li></ul></ul><ul><ul><li>暴れん坊将軍 Abarenbō Shōgun (1978-2003) </li></ul></ul>
    30. 30. Anime & Manga <ul><li>TV Asahi Top 100 Anime </li></ul><ul><ul><li>Voted on in a nationwide survey of multiple age groups conducted in 2005 </li></ul></ul><ul><li>Japan Media Arts Festival Top 10 Anime and Manga of All Time </li></ul><ul><ul><li>80,000 votes cast to determine the best anime and manga ever made </li></ul></ul><ul><li>Video Research, Ltd. </li></ul><ul><ul><li>Weekly television ratings </li></ul></ul>
    31. 31. Interested? <ul><li>Download this Powerpoint presentation at http://www.ucis.pitt.edu/asc/japantrends.ppt </li></ul><ul><li>View all links at http://del.icio.us/popjapan </li></ul><ul><li>All original materials are distributed under a Creative Commons Attribution- Noncommerical license – you may distribute, remix (edit or add content), or reuse this work for any noncommercial purpose as long as you do not alter the attributions. </li></ul><ul><ul><li>Photographs (non-commercial) used are all Creative Commons materials and are attributed to their owners. </li></ul></ul>

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