REVISED—4/9/07, 4/10 THE HEAT IS ON. FALL/WINTER 2007 FORECAST [VO] Fall to Winter 2007. Time to layer, to zip, to snuggle…and to know when to bare all. The forecast indicates a richly colorful beauty palette that perfectly reflects the season’s fashion sensibility. And under it all, well-cared-for skin that radiates well-being.
SHIPPING IN JULY Fall begins early in the worlds of fashion and beauty. Along with the new fashion silhouettes come makeup colors that describe an atmosphere of absolute intrigue. Introducing Mystery Game, Lanc ô me’s Fall 2007 Color Collection by Gucci Westman-- where opulence and conspiracy are interlaced. Feminine, sensual, sophisticated – a subtle blend of precious and deep colors, from exuberant plums to stunning pinks and rich nudes. The message is alluring. Once again, Lancôme proves its authority in mascara innovation. This season, it’s all about lashes that are incredibly lengthened and curved. New Courbe Virtuôse curves lashes to an amazing degrees , assisted by the revolutionary curved KeepCurl™ brush. And the formula’s exclusive Curlguard™ Complex ensures th at the dramatic curve lasts for 12 hours. Add in a virtually smudge-proof, tear-proof formula and this Divine Lasting Curves Mascara becomes an irresistible virtuoso performance. Lancôme’s makeup artist color collection, Color Design, goes directly to the fashion runway for the hottest shades—plums and browns--of the season . Three new lipcolors, two new eye shadows – all your client will need to recreate Fall’s makeup artistry looks at home. And new this season from Color Design…Sensational Effects Cream Blush. This beautifully blendable, ultra-silky cream blush glides on softly and evenly to give even, lasting color. Its sensational non-greasy texture gives fade-resistant color that lasts all day. Launching this July in 7 sensational shades. Foundation is fundamental, but finding a perfect match if often an elusive goal. Not so with Color Ideal Skin Perfecting Makeup. This precise-match formula – now in three new true-to-life shades – gives a flawless, natural complexion that’s ideal in every way. And now, Lancôme introduces its perfect companion – Color Ideal Pressed Powder —for true-to-life perfection. Its unique combination of color-true pigments precisely adapt to your skin’s own tone and texture . Micro-fine and silky, it includes both a puff and a portable brush for sheer to moderate coverage. Launching in July with 11 shades to precisely adapt to every skin tone.
Shipping in July (page 2) Makeup artists know that for precise application and glamorous makeup effects, only a brush will give perfect results. Lancôme puts this great makeup artist tool to every woman’s hands with its collection of high-quality, high-performance brushes. Three new brushes join the collection now – one for Precision Shading, one for Blending Shadow, one for All-Over Powder application. Lancôme’s reputation as a skincare innovator takes another quantum leap this month with the launch of Rénergie Microlift R.A.R.E.™ Inspired by the latest vertical lifting techniques, Lancôme has invented the non-surgical facelift with exceptional lifting power. New Rénergie Microlift R.A.R.E. TM goes beyond lifting to repositioning – vertically lifting skin to restore natural, younger contours. R.A.R.E. technology contains a breakthrough oligopeptide shown to double the synthesis of protein links to re-bundle collagen. Facial contours appear lifted, revealing a naturally youthful look. Drooping brows lift, sagging cheeks firm, slackening jawline tightens. At the same time, over 25,000 microlifts** target each peak and valley to immediately smooth wrinkles. Simply put, the face looks years younger. In two formulas: For face with SPF 15 and for eyes. More and more women are discovering the art of fragrance wardrobing – wearing a different fragrance each day, according to her mood or her daily agenda. And they’re much more savvy about fragrance layering – getting the most, longest-lasting mileage from their fragrance choices. So the value collections that debut this month are sure to please. Three fragrances – Hypnôse, Miracle Forever and Trésor. Identical product mixes: Eau de Parfum Spray, travel-size Perfumed Body Lotion and a deluxe miniature Eau de Parfum for purse or travel. All at value prices for added appeal.
Shipping in August Before the Fall chill sets in, Lancôme turns up the heat with an exciting new entry into the lipstick arena. New Color Fever Lipstick is the great new breakthrough in lipcolor that fires up lips for hours with daring, vibrant color. The new technology: Light-Maximizer Pigments that make a prism of the light to bring intense, lasting shine and luminosity to lips. And now there’s no need to give up long wear to get great color. This lipcolor has it all – hours of brilliant color, plus a hydrating texture that wraps the lips in cushioned comfort. And the color stays true with no feathering or fading. Daring, vibrant, long-lasting color in a sensuously comfortable, smooth formula: Color Fever Lipstick. And to add fuel to the fire, Color Fever Gloss adds two new limited-edition shades of seductive color – a deep sensual brown and a scintillating red. They are the cornerstones of a delicious Fall look called Chocolate & Cherries, which combines favorite repromoted shades of Color Design Eye Shadow, Blush Subtil, Color Fever Lipstick, Lip Lipstique lip liner and Hypnôse Mascara. They’re all captured in the Color Fever Station display at counter. Ready for fall or back to school or every fashion-forward makeup bag: The Vintage Couture Collections. One, in a tidy brush clutch, is a collection of five must-have makeup brushes at an irresistible value price. On counter with it is the indispensable Color Design Eye & Face Palette in the season’s Vintage Couture shades: five shadows and two blush shades in a mirrored mock-croc case. Summer sun and heat take a toll on body skin. As Fall arrives, the body needs an infusion of serious moisture. The rescue arrives this month with Nutrix Royal Body Lotion and Cream. Both are deeply nourishing, lipid-restoring formulas enriched with Lancôme-exclusive Royal Lipid éu m ™ to reinforce the skin’s moisture barrier and nurturing Royal Jelly to rescue, protect and repair the appearance of dry to very dry skin. Antioxidant Hazelnut Extract and other essential oils help restore skin’s strength to face the coming Fall and Winter.
Shipping in August page 2 At least twice a year, every woman should replace her essential skincare products. Nothing, after all, lasts forever. This month, Lancôme adds incentive to this important housekeeping ritual with five complete sets, one for every skin concern. High Résolution, Rénergie, Rénergie Microlift R.A.R.E.™, Absolue Premium β x and Bright Expert are presented in full regimes at compelling prices. Each set includes a serum, a moisturizer, an eye treatment and a fourth product to complete the individualized Power System ™.
Shipping in September Now is the time to turn up the volume on color, to pay extra attention to skincare, and to begin filling holiday gift lists. It starts with the focus on lips. Le Rouge Absolu has become the gold standard in lip color with its continuous replenishing moisture, protective Vitamin E and reshaping polymers for great definition. Now 8 favorite Rouge Sensation shades migrate to Rouge Absolu for a richer palette than ever. It is the absolue in color, moisture and luxury. Party season begins with the definitive new makeup artist collection. This kit contains all the must-have items for festive eyes this season. Three shimmering “topcoat” shades of La Poudre Aux Yeux loose eyeshadow powder, a promotional-size Eyeshadow Brush #18, and even a portable-size Bi-Facil Eye Makeup Remover – all in a tiny quilted clutch. For everyone who loves making up, the perfect gift has arrived. Two elegant brush sets in chic travel cases – one with the four most important brushes for face, one with five key brushes for eyes. It’s a luxury that’s truly indispensable. For the fastest display of color savvy, nothing dazzles like Juicy Tubes Star Shower . Choose from six iridescent shades – opal to amethyst – that reflect the fashions of the season and arrive in limited-edition tubes covered in stars. True Juicy Tubes devotees – and there are thousands – will become ecstatic when they receive this gift – eight alluring holiday-inspired shades in promotional size tubes. The perfect palette of shades to take every woman from day to evening. Presented in a crystal-strewn keepsake box.
Shipping in September, page 2 Not long ago, consumers had few opportunities for treatments that met the specific needs of mature skin. But Lancôme has pioneered the quest for technology that addresses the changing signs of aging over decades of life. For 60-plus skin (or skin that acts older), Platinéum introduces an exceptional new Restructuring Eye and Lip Treatment to visibly strengthen skin’s structure around the eyes and lips with the power of essential calcium. Contours are firmed, vertical lip lines are minimized, and puffiness and dark circles are visibly reduced. And for mature skin that needs extra moisture, Lancôme creates Platinéum Extra Riche. This ultra-emollient formula intensely comforts and hydrates skin all day long while continuously releasing absorbable calcium to visibly restructure the skin. Fragrance is always the perfect gift. Lancôme makes the selection easier than ever this holiday season with a fragrance gift collection to meet all needs, all budgets, all tastes. Every limited-edition set includes Eau de Parfum plus one or more body products. Two Hypnôse sets, three Trésor sets including an exclusive with a luxurious case, and one set each of Miracle, Miracle Forever and Po ême. Plus by popular demand, Lancôme presents a collection of five Eau de Parfum miniatures: Miracle, Miracle Forever, Hypnôe, Trésor and Poême. A fabulous stocking stuffer or impulse purchase!
Shipping in October It’s time to get ready for grand entrances. To plan your look for holiday celebrations. For parties that let your inner royalty emerge. This holiday color collection is ready for the most elegant and exclusive holiday soirée of the year. Chic blacks, ruby reds, champagne-inspired nudes – all in opulent shades that dazzle with diamond finishes. And elegant jewel-like cases complete the extravagant look. Especially for eyes, Lancôme introduces a limited-edition Starry Night collection to put lids and lashes in the spotlight of holiday glamour. It starts with six new limited-edition Color Design Eye Duos and three ultra-sparkling promotional shades of Color Design Eye Pencil duo. Then mascara – Courbe Virtuôse for curves and length, Définicils in new Deep Black, or Hypnôse in Deep Black. And for a dazzling finish to the lashes – Fatale Brilliant – endless sparkle! This holiday the presentation is almost equal to what’s inside. This year’s hottest eye looks in a luxurious palette of six enticing Color Design shades, captured in a richly textured quilted-look compact. In two chic palettes.
Shipping in October, page 2 Soirée season compels us to uncover our very best skin – glowing, healthy, refined. Lancôme makes it easy to make the right choices with these skincare value sets – complete skincare regimens for all skin types – oily, normal and dry. Each set includes the appropriate cleanser, toner, serum and moisturizer, presented at very attractive value prices. Nothing is more festive – or more sensuous – than the shimmering glow of bare skin. Now the spirited new fragrance, Miracle Forever, is presented in a luxurious Shimmer Body Silk. A moisturizing formula that adds a hint of glisten to shoulders, arms, décolleté – wherever skin catches the light. And to keep body skin at its healthy, vitalized best, the Fraîchelle Gift Set gives skin the boost it needs to withstand cool-weather assaults. Refreshingly formulated with fragrant botanical extracts that smooth, soften and refresh. A trio of must-have formulas – exfoliant, body wash and silkening body lotion.
Shipping in November High fashion once again inspires makeup artists to create beautiful seasonal color palettes for eyes, cheeks and lips. Now, the look is refreshingly wintry, glowing, and complementary to seasonal fashions. Introducing Ski Chic* in two winter-fresh looks—a cool Berry palette and a warm Amber look— for the most glowing cheeks, the sweetest lips, and eyes that mesmerize. As always, the looks are inspired by makeup artists. Polished, pretty, perfect. *working name Trendsetters are on the constant prowl for what’s new in the world of lips. Lancôme becomes the hottest new destination this month with the introduction of Color Fever Plumper – Plumping Vibrant Lipshine. This is a new Lancôme innovation – a powerful physical lip plumper that actually enhances lip size and volume. And it does it comfortably, without the burn, and instantly! At the same time, it delivers high-intensity reflection to give a mega-watt and hydrated pout. With or without lipstick, it’s a star attraction. Escaping winter’s chill becomes a necessity as winter sets in. Lancôme is ready with the perfect collection of Absolue sun and skin essentials in portable sizes. Absolue Sôleil for Face and for Body, plus travel sizes of Absolue Premium β x Absolute Replenishing Cream for Face and for Eye. They’re all collected in a luxurious travel case that makes setting off for sunny climes perfectly simple.
Shipping in December The end of the holiday season marks the beginning of the self-indulgence season. It starts with makeup that actually takes care of maturing skin rather than just covering it up. New Absolue β x Replenishing Radiant Makeup visibly rejuvenates and replenishes the complexion. Enriched with the same Pro-Xylane™ and Bio-Network that are in Absolue Premium β x treatment creams, this luxuriously silky liquid makeup helps restore skin’s essential moisture, elasticity and firmness. Skin becomes radiant, even-toned and comfortable all day. And this remarkable full-coverage formula won’t settle into lines. And the original Absolue Makeup is growing as well. With two new shades, this luxurious cream makeup replenishes skin and gives a look that is radiant and absolutely ageless. Now in a total of 12 shades for virtually every skin tone. Lancôme is the world leader in mascara. And we stay on top by constant innovation. Now the award-winning Définicils mascara introduces a new Ultra-Precision formula called High Définicils. This exclusive formula applies with a patented Ultra-Glide technique that bonds individually to lashes for new suppleness and length. And the patented High Precision™ brush eliminates clumping and tugging, wrapping each lash with the precise amount of color needed. Turning to treatment, every complexion gets a new ally this December . When Primordiale Cell Defense launched a few months ago, it opened a new approach to age-preventive skincare. The promise of stopping aging where it begins – at the cellular level – resonates with consumers. And now, Lanc ô me introduces Primordiale Skin Recharge™ Visibly Smoothing Renewing Moisturizer and Primordiale Skin Recharge Night Treatment. As their names suggest, these formulas energize skin at the cellular level to reveal new young tone and texture. Our first formula with Biotin, the co-enzyme that injects high-powered energy into skin cells, recharging them to function at their highest potential. Reactivated, they are better able to protect skin’s moisture barrier. So skin looks smoother, revitalized, glowing, refined.
Specialty Store exclusives At specialty stores, where the consumer is especially fashion-savvy, we offer a variety of exclusive temptations this Fall. It starts with the Animal Print Collection, exclusively at Nordstrom. This ultra-stylish presentation captures Fall fashion trends in must-have compacts and setboxes. Two compact palettes, each featuring six eyeshadow shades and two blush shades. And two Juicy Tubes quartets in promotional sizes. On trend, so fashionable, totally irresistible. Luxury meets performance in the Absolue β x formulas. Now, years of development result in the ultimate serum: Absolue Ultimate β x Visible Reconstructing and Illuminating Serum. Its highly concentrated dose of Pro-Xylane™ -- the breakthrough anti-aging molecule in Absolue Premium β x – gives this formula unprecedented rejuvenating power to visibly reconstruct skin and reduce age spots. The replenishing Bio-Network ™ of wild yam, soy, brown algae and barley is now enriched with a natural ingredient designed to mobilize calcium in the skin and visibly strengthen its structure. And Kojic Acid, one of the most powerful clarifying ingredients, acts at the spots’ source to reduce their number, size and intensity. Absolue Premium β x devotees use it lavishly. Now this replenishing cream is available in a 7 ounce jar for the ultimate in luxury. As the Absolue movement takes over the mature skin market, another important new formula joins the family. Absolue Premium β x Advanced Creamy Foam Cleanser brings the acclaimed replenishing power of Absolue to a soap-free formula enriched with gentle cleansing agents and the replenishing Bio-Network™ to help increase elasticity and radiance.
Specialty stores, page 2 Exclusive to specialty stores this fall is a new and elegant form of a favorite Lanc ôme foundation formula – Color Ideal. Now all the skin-perfecting benefits of Color Ideal Makeup are delivered in an elegant cream formula presented in a sleek compact. The same ideal coverage, the same precise match with color-true pigments, in an incredibly lightweight, fresh cream texture that melts into skin, adds moisture and erases flaws. Ideal in every way – anytime, anywhere. Skincare sets are so desirable this time of year. And they become especially giftable when the presentation matches the luxury and quality of the formulas. Exclusively for Specialty Stores, Lancôme presents three premium skincare collections in full regimens: complete sets of Absolue Premium β x (five-product set), Oligo Minérale (four-product set) and Rénergie Microlift R.A.R.E.™ (five-product set) are presented in premium gift packaging.
Gift with Purchase Lancôme loves to reward its customers with Gifts with Purchase that add value to their experience and give the opportunity to try new products. This season’s gifts continue the trend of exciting texture items and great combinations of color and skincare products. Here’s a look at what’s coming to [account name] this season. Purchase with Purchase Every woman wants a Lancôme PWP. It represents the widest variety, the greatest value of any beauty marketer in the world. Women know it, and they eagerly await each season’s offerings. This season, they’ll find great new totes, the best in travel-sized skincare, and the latest in makeup colors and formulas. It’s always worth waiting for. And here’s a sample of what’s in store for [your account].
Closing It’s a wonderful season at the Lancôme counter. Great new arrivals every month, new colors for Fall, for Holiday, for fun. New skincare for every skin need. Fragrance for every mood. Gift collections for every list. And GWPs and PWPs that give the leading edge to Lancôme once again! The forecast is bright and clear. Thank you for helping to make the magic happen.