A Collaborative Cyber Fashion Event


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A Collaborative Cyber Fashion Event

  1. 1. RATAVA’S LINE A collaborative cyber-fashion event and online mystery game Fashion Institute of Technology Simon Fraser University April 23, 2003
  2. 2. RATAVA’S LINE Site
  3. 3. Overview A first in the fashion design/education field <ul><li>FIT, SFU, Adobe </li></ul><ul><li>Interdisciplinary, cross-institutional, international </li></ul><ul><li>Collaborative, distance learning environment </li></ul><ul><li>New online creative and marketing tools </li></ul><ul><li>New skills </li></ul><ul><li>New markets and careers </li></ul><ul><li>New ways of marketing </li></ul>
  4. 4. Aspects of Collaboration <ul><li>Creating and translating fashion designs to explore how they relate to virtual environments </li></ul><ul><li>Exploring how virtual worlds can support artists (artwork is included from NYC and Vancouver) </li></ul><ul><li>Interactive narrative performance (characters are played by actors simultaneously from both coasts/countries) </li></ul><ul><li>How collaborative projects can bring people and countries together </li></ul><ul><li>Exploring as a group that never met the issues of the &quot;real&quot; and the virtual </li></ul>
  5. 5. Adobe Atmosphere <ul><li>Defining a new creative medium </li></ul><ul><li>Setting the standard for 3D on the web </li></ul><ul><li>Open, distributed cyberspace on the net </li></ul><ul><li>Industrial, commercial, educational applications </li></ul><ul><li>Users create and share own content </li></ul><ul><li>Player and Builder </li></ul><ul><li>Viewpoint for hi-res objects </li></ul>
  6. 6. Online collaborative tools <ul><li>Adobe Atmosphere shared virtual 3D spaces </li></ul><ul><li>Real time chat </li></ul><ul><li>Webcam </li></ul><ul><li>Discussion forums </li></ul><ul><li>3D modeling tools </li></ul>
  7. 7. New design and learning skills <ul><li>Range of environments: 2D, 3D, physical, virtual, live </li></ul><ul><li>Range of media: Fashion show, art show, interactive narrative, game, live performance </li></ul><ul><li>Distributed international team </li></ul><ul><li>Interdisciplinary communicating, thinking, working, negotiating, results </li></ul>
  8. 8. New ways of marketing <ul><li>Virtual portfolio: beyond physical and powerpoint </li></ul><ul><li>Virtual changing room </li></ul><ul><li>Design and manufacture on demand </li></ul><ul><li>Global access, 24/7 </li></ul>
  9. 9. New markets/careers: Media go virtual <ul><li>Serving the needs of Silicon Alley and the global media marketplace </li></ul><ul><li>Gaming (design and wear your character) </li></ul><ul><li>Interactive storytelling </li></ul><ul><li>Virtual set and character design </li></ul><ul><li>Movie special effects </li></ul>
  10. 10. RATAVA’S LINE Site Pose Ah
  11. 11. Future Tech Directions <ul><li>Poser 5 Cloth Model, with a revolution in 3D Chipset performance </li></ul><ul><li>The tie-in with apparel: Whole Garment Knitting, CAD/CAM comes to fashion? </li></ul>
  12. 12. Poser 5 Cloth Modeling with a revolution in 3D Chipset performance
  13. 13. Whole Garment Knitting CAD/CAM comes to the apparel business (Shima Seiki)
  14. 14. Ongoing Partnership: Rev 2.0 and Beyond <ul><li>Fashion </li></ul><ul><li>Design </li></ul><ul><li>Education </li></ul><ul><li>New Media </li></ul><ul><li>New Tech and Tools </li></ul><ul><li>Art </li></ul><ul><li>Industry </li></ul>
  15. 15. A new dimension in a new millennium <ul><li>From cut-and-sew to CAD and make. </li></ul><ul><li>From geek to glam </li></ul><ul><li>From separation to collaboration </li></ul><ul><li>From competition to convergence </li></ul><ul><li>From screen to life and life to screen </li></ul><ul><li>From real to virtual and back again </li></ul>
  16. 16. Online Resources <ul><li>This presentation is at: http:// www.digitalspace.com /presentations/fit/ </li></ul><ul><li>RATAVA’S LINE Project and Event Pages: http:// www.sfu.ca/sfufit </li></ul><ul><li>Contact: http:// www.digitalspace.com/forms/comment.html </li></ul><ul><li>www.digitalspace.com The Digital Space Commons </li></ul><ul><li>Whole Garment Knitting: http:// www.shimaseiki.co.jp/wholegarmente.html </li></ul><ul><li>Fashion Institute of Technology: http:// www.fitnyc.edu </li></ul><ul><li>Simon Fraser University: http:// www.sfu.ca </li></ul><ul><li>Adobe Atmosphere: http://www.adobe.com/products/atmosphere </li></ul>