Writing Sample: Ecco Release


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I wrote this release for my client, CKI Design Studio, incorporating social media elements.

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Writing Sample: Ecco Release

  1. 1. FOR IMMEDIATE RELEASE Contact: Anne Potts, 617 308 4176 or atp@cki.com CKI DESIGN STUDIO INTRODUCES ECCO East Boston Restaurant with Intimate Club Vibe Boston, Mass. – October 20, 2008 – CKI Design Studio, a Boston-based design firm specializing in the hospitality industry, announces the opening of client restaurant Ecco of 105-107 Porter Street, East Boston, Mass. • CKI Design Studio created Ecco’s interior and exterior design and remained involved in the project through the restaurant’s opening. • See http://www.eccoboston.com/ for photos and menu information. • David Modica is the restaurateur, son-in-law to Frank Santarpio, owner of East Boston’s legendary pizzeria • Google Map of Ecco’s location: http://tinyurl.com/yqq2g8; location formerly Al Sablone’s Veal ‘n’ Vintage • Historic signature walls of Boston-area sports figures and celebrities a focal point in current design. Bobby Orr, Ted Williams and others are featured. Working with Ecco’s two entries, a front entrance from Porter Street and a rear door from the parking area, CKI’s design brings users of each a different experience. Abstracting a sunset with muted blue and brown hues, CKI treated the walls to present varying brightness – those entering from the street will see more light and brighter colors that charge the space with energy, while those coming from the parking area see a darker space and an elegant feel. The main dining area is painted a twilight blue with dark finishes on the seating. In designing Ecco’s interior, CKI gave a nod to Boston history by maintaining and featuring two walls of signatures by such local notables as Bruins great Bobby Orr and Red Sox legend Ted Williams. The signature walls line a club-style cocktail area where guests sit at small tables with comfortable club chairs. CKI has provided Ecco’s patrons with many different seating options, creating the feel of a much larger establishment. The seating options are varied, from the club area to a long bar, to elevated pub tables in the front window, to high-backed booths and banquette seating in the main area. In addition to a full bar with a list of custom martinis, Ecco serves a full menu featuring tapas created by chef David Fitzgerald. About CKI Design Studio CKI design studio is a Boston-based interior design firm specializing in the hospitality industry. CKI ensures that the creative process does not overwhelm business objectives. Along with developing an innovative sensory experience, CKI looks at a restaurant as a production facility, combining beauty and function to make its clients successful. CKI is online at www.ckidesignstudio.com #