ATM2016.docx (1)

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ATM2016.docx (1)

  1. 1. ANNE T. MORRIS 8849 Winnetka Avenue Winnetka, CA 91306 (818) 419-1271 atmorris@sbcglobal.net POSITION DESIRED: A career opportunity that would continue to increase my skill set in advertising sales, marketing, event sales and management. WORK HISTORY: January 2016 - Present - Director of Business Development - The Jet Set Travel Talk Show - El Norte Productions (open ended independent contractor position. March 2013 - December 2015 - Director of Business Development - Winston/Baker (open ended independent contractor position) Winston/Baker is an events agency. I have been working with them since March 2013 in the position of Director of Business Development. I am working on both audience development - obtaining attendees for the 6th Annual Aviation/Finance Summit which is being held in New York in October and soliciting sponsorship of the event. I cold call investment bankers and anyone who is interested in funding the aviation sector. I also cold call manufacturers, resellers, law firms, investment bankers in search of sponsorship dollars for the event. During my sales call, I also discuss with the prospective attendee/sponsor potential speaking opportunities which are topics for the 2013 event. November 2011 - July 2012 - Transportation Account Executive - CaseStack, Inc, Transportation Account Executive for the fourth largest third party logistics provider (3PL) in the world. Solicit anyone who moves freight both domestic and international globally via truck, train, air and ocean. I solicit companies to turn over their shipping needs where I can save them money, time and hassle is arranging for dispatch of transportation, generate Bills of Lading and become an extension of their shipping department. I interface with Custom Brokers regarding international shipments, broker shipping with all the major carriers along with other third party logistic providers to ensure that the customer is obtaining the maximum value for their shipping dollar. Assist in locating freight in transit, update customer on additional charges i.e. shipment re-weigh, re-classification of freight due to cubic capacity issues and work with Accounting regarding verification of costs. In the last seven (7) months I have opened 34 new customers for CaseStack, Inc. and have
  2. 2. generated over $112,000.00 in gross profit in a declining market. One of the customers I have brought landed in June 2012 will generate over $500,000.00 in shipping revenue for the year. September 2008 – May 2010 – Senior Account Manager/Sponsorship Sales Manager – The Journal of Commerce and The Journal of Commerce Conferences Senior Account Manager for a trade publication focusing on all aspects of the transportation industry. Publication target is anyone who moves cargo – locally, nationally and globally. Duties included soliciting advertising for both print and online advertising campaigns, webinars, sponsorship of events and integrated media products. I sold integrated media packages which incorporate sponsorship and/or exhibit space sixteen differences conferences which focus on various aspects of the transportation industry. I responded to Request for Proposals with creative suggestions for branding and custom publishing. I developed and implemented sponsorship for events from physical conferences and tradeshows to virtual tradeshows and executed the first virtual trade show focusing on 10+2 – the new compliance implemented by U.S. Customs for the transportation industry. This was the first virtual tradeshow implemented by The Journal of Commerce and it obtained 27 sponsors for the event. I traveled globally to set up and implement conferences and tradeshow such as BreakBulk Europe where I was instrumental in implementing the tradeshow sponsorship I had developed. I also assisted in soliciting marketing partnership with various trade associations working on branding opportunities and creating synergies with both organizations in exchange for membership lists, etc. I solicited attendees for the BreakBulk Conferences, East Coast Maritime Conference, Short Sea Shipping, etc. and created unique sponsorship opportunities for the exhibitors and sponsors at the event. Assisted in editorial suggestions and/or awareness of what advertisers and prospects should be considered for editorial. Assisted in the collection of outstanding invoices. ** Position was outsourced to the UBM United Kingdom office in May 2010 due to the downturn of the economy and Management determined that events would no longer be focused in the United States. June 2006 – November 2007 – Western Area Manager – Home Channel News - Lebhar- Friedman, Inc. Western Area Manager for a trade publication which focuses on all elements of home improvement channel from retailers, dealers and distributors of home products used to build, maintain, repair, remodel or decorate the home. Duties included soliciting advertising for both print and online advertising campaigns both run of press and within the New Products section of the publication. I sold integrated media packages which incorporate sponsorship and/or exhibit space for the ProDealer Conference which focuses on the lumber and building materials component of the industry. I responded to Request
  3. 3. for Proposals with creative suggestions for branding and custom publishing. I also promoted Lebhar-Friedman, Inc.’s Custom Publishing Division in search of new clients interested in reaching the retailers, dealers and distributors in the channel. ** Position was eliminated in November 2007 due to the collapse of the building market and the beginning of the economic downturn. To date, position has never filled as the building market is still working on recovery. February 2002 – November, 2005 – Conference Sales Manager, 101communications LLC Conference Sales Manager on two (2) different IT conference groups focusing on the hi- tech industry, MCP TechMentor Events and the Syllabus Conference. MCP TechMentor focused on Network Managers and System Administrators, Managers, and Consultants in the IT professions seeking to implement the Windows 2000 technology in the business enterprise environment. The Syllabus Conference focused on hi-tech in higher education. Duties included soliciting exhibit space, sponsorship opportunities with the conference and ancillary event Executive Summit, online advertising and print media. Duties included securing exhibit space, coordination of exhibitor’s information with Web Department; assisting in securing speakers; developing business partnerships with vendors securing specific technologies; proofreading and finalizing Conference Program Guides, etc. I also assisted exhibitors and prospects in coordinating relevant information between the exhibitor, prospect, etc. with the editorial team of Campus Technology Magazine. Increased the number of exhibitors from Syllabus 2004 to Syllabus 2005 by 26% and increased the sales revenue by 15%. The goal for 2005 actually reflects a 51% increase on the revenue of the event as set by Management in comparing 2003 to the 2004 events, I increased the revenue on the 2004 event by 87%. ** Position was eliminated as Company was put up for sale and position could no longer remain on the balance sheet as the Company laid off many so financial statements to appeared to profitable for pending sale. November 1997 – October 1999 - Advertising Sales Executive – Sales Manager, Film & Video Magazine – Phillips Business Information, Inc. Account Executive on a monthly trade publication entitled Film & Video Magazine which deals with all aspects of the creative process in film, video and television post production. Duties included making cold calls and selling national advertising to the entertainment industry. During the twenty-three months that I worked for Film & Video Magazine, I added approximately 150 new advertisers to the publication which had never advertised in the magazine.
  4. 4. March 1999 – was the only salesperson awarded a special incentive bonus for making the advertising goal on the March 1999 NAB tradeshow issue. June 1999 – received a special incentive bonus for capturing four new full page 4-color advertisers who had run a minimum of three full pages to date in 1999. These were advertisers that had not advertised with Film & Video Magazine in 1998. July 1996 – November 1997 – Advertising Sales Representative, CurAnt Communications, Inc. January 1995 – June 1996 – Senior Advertising Sales Representative, Liberation Publications, Inc. November 1993 – November 1994 – Advertising Account Executive, Fancy Publications February 1986 – August 1993 – Advertising Account Executive, Investor’s Business Daily (formerly known as Investor’s Daily) EDUCATION: Graduated 1982 from Loyola Marymount University with a Bachelors of Business Administration SPECIAL AWARDS: 1982 - Was awarded a Presidential Commendation for research project done on behalf of the SBA (Small Business Administration) SOFTWARE EXPOSURE: I have used the following Customer Relationship Management software programs, SalesForce.com, SalesLogix, ACT, Goldmine and Admate. I am proficient in Microsoft based programs such as Word and Excel and have experience using an Oracle interface. REFERENCES: Available upon request

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