ANNE T. MORRIS
8849 Winnetka Avenue
Winnetka, CA 91306
A career opportunity that would continue to increase my skill set in advertising sales,
marketing, event sales and management.
January 2016 - Present - Director of Business Development - The Jet Set Travel Talk Show
- El Norte Productions (open ended independent contractor position.
March 2013 - December 2015 - Director of Business Development - Winston/Baker (open
ended independent contractor position)
Winston/Baker is an events agency. I have been working with them since March 2013 in
the position of Director of Business Development. I am working on both audience
development - obtaining attendees for the 6th Annual Aviation/Finance Summit which is
being held in New York in October and soliciting sponsorship of the event. I cold call
investment bankers and anyone who is interested in funding the aviation sector. I also cold
call manufacturers, resellers, law firms, investment bankers in search of sponsorship
dollars for the event. During my sales call, I also discuss with the prospective
attendee/sponsor potential speaking opportunities which are topics for the 2013 event.
November 2011 - July 2012 - Transportation Account Executive - CaseStack, Inc,
Transportation Account Executive for the fourth largest third party logistics provider
(3PL) in the world. Solicit anyone who moves freight both domestic and international
globally via truck, train, air and ocean. I solicit companies to turn over their shipping
needs where I can save them money, time and hassle is arranging for dispatch of
transportation, generate Bills of Lading and become an extension of their shipping
department. I interface with Custom Brokers regarding international shipments, broker
shipping with all the major carriers along with other third party logistic providers to
ensure that the customer is obtaining the maximum value for their shipping dollar. Assist
in locating freight in transit, update customer on additional charges i.e. shipment re-weigh,
re-classification of freight due to cubic capacity issues and work with Accounting regarding
verification of costs.
In the last seven (7) months I have opened 34 new customers for CaseStack, Inc. and have
generated over $112,000.00 in gross profit in a declining market. One of the customers I
have brought landed in June 2012 will generate over $500,000.00 in shipping revenue for
September 2008 – May 2010 – Senior Account Manager/Sponsorship Sales Manager – The
Journal of Commerce and The Journal of Commerce Conferences
Senior Account Manager for a trade publication focusing on all aspects of the
transportation industry. Publication target is anyone who moves cargo – locally, nationally
and globally. Duties included soliciting advertising for both print and online advertising
campaigns, webinars, sponsorship of events and integrated media products. I sold
integrated media packages which incorporate sponsorship and/or exhibit space sixteen
differences conferences which focus on various aspects of the transportation industry. I
responded to Request for Proposals with creative suggestions for branding and custom
I developed and implemented sponsorship for events from physical conferences and
tradeshows to virtual tradeshows and executed the first virtual trade show focusing on
10+2 – the new compliance implemented by U.S. Customs for the transportation industry.
This was the first virtual tradeshow implemented by The Journal of Commerce and it
obtained 27 sponsors for the event.
I traveled globally to set up and implement conferences and tradeshow such as BreakBulk
Europe where I was instrumental in implementing the tradeshow sponsorship I had
developed. I also assisted in soliciting marketing partnership with various trade
associations working on branding opportunities and creating synergies with both
organizations in exchange for membership lists, etc. I solicited attendees for the BreakBulk
Conferences, East Coast Maritime Conference, Short Sea Shipping, etc. and created unique
sponsorship opportunities for the exhibitors and sponsors at the event. Assisted in editorial
suggestions and/or awareness of what advertisers and prospects should be considered for
editorial. Assisted in the collection of outstanding invoices.
** Position was outsourced to the UBM United Kingdom office in May 2010 due to the
downturn of the economy and Management determined that events would no longer be
focused in the United States.
June 2006 – November 2007 – Western Area Manager – Home Channel News - Lebhar-
Western Area Manager for a trade publication which focuses on all elements of home
improvement channel from retailers, dealers and distributors of home products used to
build, maintain, repair, remodel or decorate the home. Duties included soliciting
advertising for both print and online advertising campaigns both run of press and within
the New Products section of the publication. I sold integrated media packages which
incorporate sponsorship and/or exhibit space for the ProDealer Conference which focuses
on the lumber and building materials component of the industry. I responded to Request
for Proposals with creative suggestions for branding and custom publishing. I also
promoted Lebhar-Friedman, Inc.’s Custom Publishing Division in search of new clients
interested in reaching the retailers, dealers and distributors in the channel.
** Position was eliminated in November 2007 due to the collapse of the building market
and the beginning of the economic downturn. To date, position has never filled as the
building market is still working on recovery.
February 2002 – November, 2005 – Conference Sales Manager, 101communications LLC
Conference Sales Manager on two (2) different IT conference groups focusing on the hi-
tech industry, MCP TechMentor Events and the Syllabus Conference. MCP TechMentor
focused on Network Managers and System Administrators, Managers, and Consultants in
the IT professions seeking to implement the Windows 2000 technology in the business
The Syllabus Conference focused on hi-tech in higher education. Duties included soliciting
exhibit space, sponsorship opportunities with the conference and ancillary event Executive
Summit, online advertising and print media. Duties included securing exhibit space,
coordination of exhibitor’s information with Web Department; assisting in securing
speakers; developing business partnerships with vendors securing specific technologies;
proofreading and finalizing Conference Program Guides, etc. I also assisted exhibitors and
prospects in coordinating relevant information between the exhibitor, prospect, etc. with
the editorial team of Campus Technology Magazine.
Increased the number of exhibitors from Syllabus 2004 to Syllabus 2005 by 26% and
increased the sales revenue by 15%. The goal for 2005 actually reflects a 51% increase on
the revenue of the event as set by Management in comparing 2003 to the 2004 events, I
increased the revenue on the 2004 event by 87%.
** Position was eliminated as Company was put up for sale and position could no longer
remain on the balance sheet as the Company laid off many so financial statements to
appeared to profitable for pending sale.
November 1997 – October 1999 - Advertising Sales Executive – Sales Manager, Film &
Video Magazine – Phillips Business Information, Inc.
Account Executive on a monthly trade publication entitled Film & Video Magazine which
deals with all aspects of the creative process in film, video and television post production.
Duties included making cold calls and selling national advertising to the entertainment
During the twenty-three months that I worked for Film & Video Magazine, I added
approximately 150 new advertisers to the publication which had never advertised in the
March 1999 – was the only salesperson awarded a special incentive bonus for making the
advertising goal on the March 1999 NAB tradeshow issue.
June 1999 – received a special incentive bonus for capturing four new full page 4-color
advertisers who had run a minimum of three full pages to date in 1999. These were
advertisers that had not advertised with Film & Video Magazine in 1998.
July 1996 – November 1997 – Advertising Sales Representative, CurAnt Communications,
January 1995 – June 1996 – Senior Advertising Sales Representative, Liberation
November 1993 – November 1994 – Advertising Account Executive, Fancy Publications
February 1986 – August 1993 – Advertising Account Executive, Investor’s Business Daily
(formerly known as Investor’s Daily)
Graduated 1982 from Loyola Marymount University with a Bachelors of Business
1982 - Was awarded a Presidential Commendation for research project done on behalf of
the SBA (Small Business Administration)
SOFTWARE EXPOSURE: I have used the following Customer Relationship Management
software programs, SalesForce.com, SalesLogix, ACT, Goldmine and Admate. I am
proficient in Microsoft based programs such as Word and Excel and have experience using
an Oracle interface.
Available upon request