Introduction to online dating research

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Introduction to online dating research

  1. 1. INTRODUCTION TO ONLINE DATING RESEARCH Anne Holappa 20.3.2014
  2. 2. IN THIS PRESENTATION…  Defining the phenomenon  Taking a look into the research history  Pointing out the variation of the research of the topic
  3. 3. ONLINE &  Internet as a platform • Digital possibilities ONLINE DATING DATING  Trying to find a date • Human mate selection studies
  4. 4. LI Cartoon by Peter Steiner published by The New Yorker on July 5, 1993
  5. 5. INTERNET-RELATED STUDIES  Online identities Sherry Turkle: Life on the screen (1996)  Individual's choice of icon or avatar or ”nick”  Gender based use of language online (smileys)   Online communities  Online game studies  Online journalism / citizen journalism; blogging, vlogging, photoblogging, podcasts…
  6. 6. TIME LINE 1995 Match.com, 1996 FINLAND Deitti.net, 1998 Yahoo Personals, FINLAND Sinkut.net; Suomi24
  7. 7. HUMAN MATING RESEARCH  C.H. Christensen 1947: Mate preferences ranking within college students  David Buss 1995: Evolutionary reasoning on mating strategies: • men place very high importance on youth: the fertility and healthiness comes with youth and men´s main task is to pass on their genes • women desire an older mate: the social status an older mate may have achieved that leads to more resources for a woman and her offspring
  8. 8. HUMAN MATING RESEARCH  Evolutionary theories  Social context theories  Social exchange: my beauty for your wealthy  Equity model: I´m academic and rich and want similar  Social role theory: some mate preferences are more acceptable socially Regan, P. C. 2008: The Mating Game. A primer on love, Sex, and Marriage. 2nd ed. Los Angeles, London, New Delhi, Singapore: Sage
  9. 9. ONLINE DATING STUDIES  Online infidelity, deception, moral, trust (Monica Whitty)  Self-presentation / managing impressions (Goffman theory)  Mate preferences (physical attractivity vs. other features)  Social media applications  Smart phone applications Goffman, Erving (1959). The Presentation of Self in Everyday Life.
  10. 10. TINDER http://www.marieclaire.co.uk/blogs/543941/tinder-the-online-dating-app-that-everyone-s-talking-about.html http://nymag.com/thecut/2014/02/tinder-makes-its-first-match-in-antarctica.html
  11. 11. SUMMARY  Online dating is a dating experience that allows individuals to contact and communicate with one another over the Internet. Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.  Online dating research is a combination of human mating research and the study of online environment as a platform. Emphasis might be in either one.
  12. 12. ONLINE DATING What makes you click?

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