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Learning to Fly, How Generation Z is changing the Hospitality Industry, at Hip2018, Madrid

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From HiP2018
Understanding the future of hospitality, Generation Z, and how they impact the 4 Ps of Marketing Mix.

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Learning to Fly, How Generation Z is changing the Hospitality Industry, at Hip2018, Madrid

  1. 1. REACHING GENERATION Z By AnneBoysen anne@afterthemillennials.com Afterthemillennials.com TWITTER: @ AFTERMILLENNIAL
  2. 2. EVENTS/ACTIONS TRENDS DRIVING FORCES The Iceberg of Systemic Change How What Why
  3. 3. MARKETING MIX GEN Z ATTRIBUTES • DIGITAL TRANSFORMATION • THE POST-RECESSION ECONOMY The Iceberg of Generation Z How What Why
  4. 4. RISK AVERSE ENTREPRENEURIAL REALISTIC PEER-TO-PEERPRICE CONSCIOUS NOSTALGICPROTECTED ANXIOUS GLOBAL CONNECTED PRIVACY- CONCERNED FACE-TO-FACE DIGITAL TRANSFORMATION THEPOST-RECESSIONECONOMY GENERATION Z ATTRIBUTES MULTITASKING FAMILY TRANSPARENCY SEEKING YOLO EXPERIENCE ECONOMY DIVERSITY ORIENTED PERSONALIZED VISUAL
  5. 5. HOW TO APPEAL TO GENERATION Z PRICE PRODUCT PROMOTIONPLACE
  6. 6. PRICE
  7. 7. RISK AVERSE REALISTIC PEER-TO-PEERPRICE CONSCIOUS PROTECTED ANXIOUS CONNECTED PRICE FAMILY TRANSPARENCY SEEKING DIGITAL TRANSFORMATION THEPOST-RECESSIONECONOMY
  8. 8. Competitive Price Tracking
  9. 9. FRUGAL FOODIES
  10. 10. PRODUCT
  11. 11. ENTREPRENEURIAL NOSTALGIC GLOBAL CONNECTED FACE-TO-FACE PRODUCT FAMILY YOLO EXPERIENCE ECONOMY DIVERSITY ORIENTED PERSONALIZED VISUAL DIGITAL TRANSFORMATION THEPOST-RECESSIONECONOMY
  12. 12. When the experience becomes a permanent product
  13. 13. Multi-ethnic Build-your- own Healthy Fair
  14. 14. PLACE
  15. 15. ENTREPRENEURIAL REALISTIC PEER-TO-PEER GLOBAL CONNECTED FACE-TO-FACE PLACE MULTITASKING EXPERIENCE ECONOMY PERSONALIZED VISUAL NOSTALGIC DIGITAL TRANSFORMATION THEPOST-RECESSIONECONOMY
  16. 16. Generation #YOLO Before I die..
  17. 17. Bleisure when work flexibility meets the globalized consumer
  18. 18. PROMOTION
  19. 19. CONNECTED PRIVACY- CONCERNED GENERATION Z ATTRIBUTES MULTITASKING TRANSPARENCY SEEKING YOLO EXPERIENCE ECONOMY DIVERSITY ORIENTED PERSONALIZED VISUAL
  20. 20. MASS CUSTOMIZATION Algorithms and Big Data means everything can be
  21. 21. Personalization is key to brand building
  22. 22. Do you facilitate unique stories?
  23. 23. Joshie’s extended vacation
  24. 24. Influencers are unique and authentic GenZ are 30% more likely to trust their recommendations
  25. 25. anne@afterthemillennials.com Afterthemillennials.com +1.512.568.4941 Generationalchangetransformsbusinesses. Areyouprepared?

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