Know-How Now Web2.0


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From Australian Businesswomen's Network Know-How Now webinar series.
28th August, 2007

Published in: Business, Technology
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Know-How Now Web2.0

  1. 1. The Web 2.0 Webinar Know-How Now! Business Success Webinar Series
  2. 2. Suzi Dafnis National General Manager Suzi Dafnis Australian Businesswomen’s Network
  3. 3. Anne Bartlett-Bragg Digital Dialogues “ Your customer is no longer merely listening.” Anne Bartlett-Bragg Digital Dialogues
  4. 4. <ul><li>What is Web 2.0 </li></ul><ul><li>Why use it? </li></ul><ul><li>Case study </li></ul>Agenda
  5. 5. <ul><li>an attitude - </li></ul><ul><li>not a technology ! </li></ul>What is Web 2.0?
  6. 6. <ul><li>rapid, low cost approach to development </li></ul><ul><li>browser-based </li></ul><ul><li>from static isolated information silos to sources of content and interaction </li></ul><ul><li>characterised by open communication, decentralisation of authority, freedom to share, and “the market as a conversation” </li></ul>What is Web 2.0?
  7. 7. Social Software How many people have a blog? Personal? Professional? How many people use Flickr? How many people use Delicious? How many people use a wiki? How many people subscribe to podcasts? How many people use an aggregator?
  8. 8. <ul><li>Key Principles: </li></ul><ul><li>Trust </li></ul><ul><li>Openness </li></ul><ul><li>Reputation </li></ul><ul><li>User-generated </li></ul><ul><li>User-controlled </li></ul>Social Software The information is not important in itself – it is the relationship to other people with shared interests!
  9. 9. Communication & Participation Flickr Bookmarking Subscribe Collaborate & Share Publish Create Read Re-create Blogs Wikis RSS RSS
  10. 10. <ul><li>Social media encourages: </li></ul><ul><ul><ul><li>interaction </li></ul></ul></ul><ul><ul><ul><li>engagement </li></ul></ul></ul><ul><ul><ul><li>participation </li></ul></ul></ul><ul><li>And…. is a valuable source of feedback! </li></ul>Why consider Social Media?
  11. 11. <ul><li>PR </li></ul><ul><li>Cheap communication </li></ul><ul><li>Grow your database </li></ul><ul><li>Extend your customer reach - geographically </li></ul><ul><li>Direct customer feedback </li></ul><ul><li>Expert opinion </li></ul><ul><li>Resource / reference point </li></ul><ul><li>Regular subscribers </li></ul>Why consider Social Media?
  12. 12. <ul><li>A technology focused PR agency with an emphasis on media and analyst relations. </li></ul><ul><li>A full-service communications consultancy and pride ourselves in bringing a distinct flavour to the way we connect with our stakeholders.  </li></ul><ul><li>We adopt a fresh approach in our communication techniques, client counsel and relating with our client’s audiences. </li></ul>Espresso Communications
  13. 13. <ul><li>As a small, young agency we compete against: </li></ul><ul><ul><li>Large multi-national agencies with global networks </li></ul></ul><ul><ul><ul><li>Heavily resourced, US centric, established pedigree </li></ul></ul></ul><ul><ul><li>Mid-sized local agencies </li></ul></ul><ul><ul><ul><li>Strong local networks, larger teams </li></ul></ul></ul><ul><ul><li>Freelancers </li></ul></ul><ul><ul><ul><li>Experienced, low cost </li></ul></ul></ul>The competitive landscape
  14. 14. <ul><li>Credibility </li></ul><ul><ul><li>New kids on the block </li></ul></ul><ul><ul><li>Need to expedite industry reputation </li></ul></ul><ul><li>Times of Change </li></ul><ul><ul><li>Changing media landscape </li></ul></ul><ul><ul><li>Fewer ‘traditional’ print publications </li></ul></ul><ul><ul><li>Fewer opportunities for ‘column inches’ </li></ul></ul>The challenges
  15. 15. <ul><li>Espresso launched a Social Media Practice in August 2007. </li></ul><ul><li>Our new capabilities; </li></ul><ul><ul><li>Weekly analysis of local blog content within technology industry </li></ul></ul><ul><ul><li>Creation of ‘resource centre’ to centralise technology media bloggers </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Social media release development and distribution </li></ul></ul><ul><ul><li>Blogs and blog relations </li></ul></ul><ul><li>Visit </li></ul>The actions
  16. 16. <ul><li>Know-How Now Community </li></ul><ul><ul><li>Invitation coming </li></ul></ul><ul><ul><li>How to use the community </li></ul></ul><ul><li>Know-How Now Series Continues </li></ul><ul><ul><li>Build your knowledge bank </li></ul></ul><ul><ul><li>Next webinar 19 September - The Publicity Success Webinar </li></ul></ul><ul><ul><li>Register at 1300 720 120 or at </li></ul></ul>Next Steps
  17. 17. <ul><li>Thanks to our sponsors — Webex. </li></ul><ul><li>Learn more about Webex visit </li></ul><ul><li>See you next time! </li></ul>Thank you!