Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lisa Kember Presentation

521 views

Published on

2012 Toronto Entrepreneurs Conference - Lisa Kember

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Lisa Kember Presentation

  1. 1. Engagement Marketing:How to Win in a Socially Connected World
  2. 2. Contact InformationLisa KemberRegional Development Director lkember@constantcontact.com facebook.com/CTCTontario @LisaKember Upcoming Seminars www.constantcontact.com Insight Provided by KnowHow Visit: www.constantcontact.com/learning-center Copyright © 2012 Constant Contact, Inc. 2
  3. 3. What’s Keeping Us Up at Night? 80% 55% Attracting Increasing New Customer Customers Referrals Constant Contact | 2011 Attitudes & Outlooks SurveyCopyright © 2012 Constant Contact, Inc. 3
  4. 4. Copyright © 2012 Constant Contact, Inc. 4
  5. 5. Word of Mouth MarketingAny business action that earns a customer recommendation. 2.4 66% BILLION brand-related conversations per day in the U.S. Of all brand-related The typical American mentions conversations are specific brand names 60 times positive per week in conversations. Source: Word of Mouth Marketing Association, Oct 2011Copyright © 2012 Constant Contact, Inc. 5
  6. 6. The Problem with TypicalWord of Mouth Marketing Difficult to encourage or track  You can’t influence how your business is portrayed  You have no idea when someone refers a friend to you – Unless you ask how a new customer or prospect found you  You can’t reward your clients for referring because you don’t know who made the referral.Copyright © 2012 Constant Contact, Inc. 6
  7. 7. Copyright © 2012 Constant Contact, Inc. 7
  8. 8. Engagement MarketingCopyright © 2012 Constant Contact, Inc. 8
  9. 9. We trust comments and reviews (even from strangers)… not marketing.Copyright © 2012 Constant Contact, Inc. 9
  10. 10. 36 % 81 % 2012 Neilson Global Trust in Advertising & Brand Messages© Constant Contact 2012
  11. 11. Copyright © 2012 Constant Contact, Inc. 11
  12. 12. Copyright © 2012 Constant Contact, Inc. 12
  13. 13. Copyright © 2012 Constant Contact, Inc. 13
  14. 14. Copyright © 2012 Constant Contact, Inc. 14
  15. 15. Your customers’ friends are your next best prospects.Copyright © 2012 Constant Contact, Inc. 15
  16. 16. relevant appropriate qualified!© Constant Contact 2012
  17. 17. © Constant Contact 2012
  18. 18. © Constant Contact 2012
  19. 19. There is No Marketing Cure for SuckingCopyright © 2012 Constant Contact, Inc. 19
  20. 20. Rise above the ordinary in small (or large) ways that WOW! your customers.Copyright © 2012 Constant Contact, Inc. 20
  21. 21. © Constant Contact 2012
  22. 22. Hope is NOT a strategy.Copyright © 2012 Constant Contact, Inc. 22
  23. 23. Copyright © 2012 Constant Contact, Inc. 23
  24. 24. © Constant Contact 2012
  25. 25. They won’t join you if you don’t ask!Copyright © 2012 Constant Contact, Inc. 25
  26. 26. Copyright © 2012 Constant Contact, Inc. 26
  27. 27. Engagement = participationCopyright © 2012 Constant Contact, Inc. 27
  28. 28. Engagement = participationCopyright © 2012 Constant Contact, Inc. 28
  29. 29. Engagement = participationCopyright © 2012 Constant Contact, Inc. 29
  30. 30. Engagement = participationCopyright © 2012 Constant Contact, Inc. 30
  31. 31. Engagement Matters!Copyright © 2012 Constant Contact, Inc. 31
  32. 32. © Constant Contact 2012
  33. 33. Copyright © 2012 Constant Contact, Inc. 33
  34. 34. Meet DingoDingo had 333 Likes onFacebook & 8,934 EmailsubscribersThey wanted to get to5,000 Likes & add moreemail SubscribersDingo decided to offer apromotion
  35. 35. … and social media too!Dingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and Twitter
  36. 36. Dingo uses Facebook to grow its email listDingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and TwitterDingo had its fans jointheir email list throughthe CTCT Facebook App
  37. 37. Dingo remembers to EngageDingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and TwitterDingo had its fans jointheir email list throughthe CTCT Facebook AppDingo kept their fans upto date on their progress
  38. 38. Engagement Created Earned MediaDingo sent an EmailCampaign to 8,934subscribersDingo shared the offer onFacebook and TwitterDingo had its fans jointheir email list throughthe CTCT Facebook AppDingo kept their fans upto date on their progressDingo’s fans shared theircampaign through socialnetworks and on theirown Blogs
  39. 39. Dingo Wins Big!Facebook Fans grew from 333 to 5,000 in just 3 days! They grew their email list by 48%
  40. 40. Dingo Takes The GoldCopyright © 2012 Constant Contact, Inc. 40
  41. 41. Dingo: The Important Results Monthly sales grew 22% New customers accounted for 45% of that growth85% of new customers have continued to buy Dingo products
  42. 42. Email Marketing Social Campaigns Event Marketing Online Survey 60-Day Trial www.constantcontact.comCopyright © 2012 Constant Contact, Inc. 42

×