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German SEO - Presentation Brighton

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Presentation about German SEO and the challenges marketers face when optimising for a German audience in Germany.

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German SEO - Presentation Brighton

  1. 1. Anna Troidl @Annas_Content Webcertain Group Ltd How To Succeed With German SEO http://www.linkedin.com/anna-troidl
  2. 2. How To Succeed With German SEO
  3. 3. | Agenda 3| 1. Germany – facts & figures 2. Domains 3. On-site content 4. Off-site content
  4. 4. Germany – facts & figures
  5. 5. | German speaking internet users in % 5 Germany Switzerland Austria 7.3 72.3 4.8
  6. 6. 82.7 million inhabitants
  7. 7. 91 % internet penetration
  8. 8. | Google Bing Yahoo 8.94 1.4 Search engine market share in Germany in % June 2018 8 0.62 0.53 Desktop Mobile 86.76 98.37
  9. 9. Domain
  10. 10. | ccTLD .de - registered business address in Germany or representative of the company who lives in Germany 10|
  11. 11. On-Site Content
  12. 12. | Regulations - Impressum (legal disclosure) 12|
  13. 13. | 13 Written content - work with a native speaker
  14. 14. | Examples of Germanness – Informal vs formal Data sensitivity Products - price vs quality 14|
  15. 15. | 15 Build trust
  16. 16. | 16 Build trust
  17. 17. | German Keyword Matrix 17 Umlaute “ä”, “ö”, “ü” Compound nouns Different spellings Double meanings
  18. 18. | German keyword matrix - if in doubt check SERPs 18|
  19. 19. Off-site content
  20. 20. | Spread the word - Trustworthy reviews Links and back links Social signals 20|
  21. 21. | 21 Tips to take home ✓ Business address in Germany required ✓ Work with native speakers ✓ Earn trust with certificates and trustworthy reviews ✓ Choose the right platforms to spread your word
  22. 22. Thank you!
  23. 23. Questions? anna.troidl@webcertain.com www.webcertain.com in/webcertain.com @WebCertain

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