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Training for Communities tourism concessions Ema Batey


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This presentation by Ema Batey was delivered at the 'Concessioning tourism opportunities in conservation areas and maximising rural development' workshop, held in Maputo between 19-22 March 2012 (Day 3, Session 7, Training and capacity building for concessions)

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Training for Communities tourism concessions Ema Batey

  1. 1. The PROSERV Group Training & Capacity Building in Concessions What Communities and Civil Society Need to Know Ema Batey March 2012 The Context The Context RESPONSIBILITIES CONFERRED TO COMMUNITIES OPPORTUNITIES FOR COMMUNITIES IN CONCESSION AREAS MANAGEMENT OF EMBRACE / PERSUE EMBRACE FORMAL COMMUNITY INCOME ALTERNATIVE INCOME WORKING CONDITIONS PARTICIPATIVE VALUE CHAIN DIRECT EMPLOYMENT EFFECTIVE PARTNERING OPTIONS, UNDERTAKE & ALTERNATIVE OWNERSHIP OF LINKAGES OPPORTUNITIES IN TOURISM VENTURE ENTREPENURIAL RISKS, LIVELIHOODS, TOURISM (SERVICES, SUPPLIES (THROUGH THE LAND & RESOURCE INVEST IN START UP CULTURES, SKILLS & DEVELOPMENTS & PRODUCTS) VARIOUS PHASES) MANAGEMENT RESOURCES LANGUAGE DIFFERENCES COMMON CONSTRAINTS IN REALIZING THESE OPPORTUNITIES POTENTIAL AREAS OF CONFLICT INABILITY TO PENETRATELimited understanding of Limited awareness of MANAGEMENT TOURIST MARKET, MEET CONTRACTING ISSUES, tourism industry, Limited formal CONFLICTS, ALLOCATION DEMAND, SUPPLY QUALITY / LOW SALARIES, LIMITED tourism demand for demand & dynamics, education, skills /USE OF COMMUNITY CONSISTANCY / VALUE = SCOPE FOR products & services, business & financial training & FUNDS, CULTURAL LIMITED INCOME TO ADVANCEMENT, management, roles & business development CONFLICTS / UNMET COMMUNITY ENTREPENURES CONFLICT WITH OUTSIDE experience in formal responsibilities of skills, access to inputs & EXPECTATIONS = NO VALORIZATION OF EMPLOYEES employment TOURISM partners value of local offering How the standard approach to training, in scope and timing, does not Creating Real Capacity to Explore the adequately foster real stewardship by communities or provide the necessary tools to effectively Opportunities of Tourism engage in the tourism value chain. Scope & Timing Assumptions / Shortcomings What Communities Need to Know in Advance: Pre-Concession / Concession •Understanding of the opportunities, context and potential Allocation of tourism •limited to land title / participation WHO ARE WHAT CAN •Readiness to embrace alternative livelihoods and a high WHAT IS issues, TOURISTS & WHY TOURISM DO FOR level of entrepreneurial spirit/ capacity amongst •If community ownership / partnership TOURISM? communities WILL THEY COME? THE = community association, management agreements with •Focuses primarily on employment readiness and places COMMUNITY? •Define tourist, investors etc the burden of that training primarily on the investor / •What experiences partner tourism and Construction / Development of tourists want / •SWOT analysis of tourism infrastructure general concepts •Fails to address the wider scope of opportunities for don’t want potential in local •Limited general labor on job training / communities along the tourism value chain •Sustainability skilled labor is imported •Cultural •Identify •Cultural tourism Commercialization of Tourism •Fails to involve & mobilize collective resources differences & value opportunities (government, donors, funding partners and private sector) •Eco tourism Venture of local culture •Assess potential •Nature tourism •Entry level vocational skills training •Differentiation negatives & On-going with countries of mitigation •Limited to that which the tourism origin strategies operator deems necessary and / or donor funded linkages projects
  2. 2. Training & Capacitation Needs Training & Capacitation Needs by Segment & Phase: by Segment & Phase: DURING THE CONCESSIONING – COMMUNITY ASSOCIATIONS IN PRE-CONCESSION – COMMUNITY LEVEL PARTNERSHIPS WITH TOURISM VENTURES EXPECTATIONS, UNDERSTANDING & AWARENESS •Understand the framework of the concession agreement •What is tourism / What is a Concession / How does the process work / What are the •Establish rights and responsibilities and roles in making a success of the project stakeholders roles & responsibilities / What are the pros and cons of a tourism based local • Form realistic expectations & communicate these to community members they represent economy •Understand what the opportunities are & how to prepare to make use of these WHAT ASSETS DO THE COMMUNITY HAVE •Natural / Cultural / Productive / Experiential / Traditional knowledge / •Need for studies / consultations to inform the dialogue & compare with the demands of the DURING THE CONCESSIONING – STAKEHOLDER GROUPS envisioned tourist segment THE ROLES & VALUE OF TOURISM STAKEHOLDERS •What are roles, responsibilities and value of; •Engage in detail with stakeholder focus groups (employee pools, community entrepreneurs by Tourism investors and / or management (financial investments, marketing capacity, service / product segment & cultural groups / artisans) to identify desired roles in the tourism operational expertise) and scope of legal and concession based requirements in terms of value chain / identify the nature of the demand = training needs analysis to explore opportunities community development •Entrepreneurial Skills Development / SMME Development & Business Management Governement & Communities in managing the concession, supporting sustainable tourism, •Community Action Plans local community development and conservation Training Needs by Segment & Phase: Training Needs by Segment & Phase: Community Associations as Partners / Owners Community Entrepreneurs PRE OPERATIONAL / OPERATIONAL PHASE PRE OPERATIONAL / OPERATIONAL PHASE ROLES AREAS OF CAPACITATION ROLES AREAS OF CAPACITATION - Basic business & management• Co-Management of tourism principles and tourism sector • Supply of Products (fresh - Technical capacity building venture fruit & veg, arts & crafts, specific to product / service i knowledge i / supply• Monitoring performance of - Contracting principles, KPIs, building materials, clothing, - SME Development tourism management M&E, negotiation skills & etc) - Access to credit, inputs, principles materials company • Supply of Services (tour - Business Mentoring (pricing• Allocation & Management guiding, cultural groups, / costing, profit / loss) - Accounting Principles (income vs transport, activities) - Product quality of Income / Community profit, operational expenses etc) management / Service - Development needs analysis, Development Funds reporting standards - Contracting and Delivery• Community / Tourism - Information exchange & cultural (obligations, rights etc) Venture Liaison diversity management skills - Basic Accounting - Association management and - Legal requirements / good governance practices obligations Examples of Innovative & Integrated Approaches Training Needs by Segment & Phase: to Training, Linkages & Support Employment Pool Programmes PRE OPERATIONAL / OPERATIONAL PHASE Programmes / Projects Who and How ROLES AREAS OF CAPACITATION - Vocational capacity building • MDG-F Cultural Tours •Donor / Government / Professional• Construction Phase Training Providers / Tourism Operators / i specific to employment area Development Community Entrepreneurs / Associations(general labor/ skilled labor) - Legal requirements / & Producers / NGOs obligations under formal • TPRP Market Linkages• Operational Phase contractsService staff, support staff, - Tax obligations of formal Some Lessons Learnt •Entrepreneurial Spirit cannot be learnt but it contract management positions - Labor rights and can be fostered •There is a role & value add for middle men• On-going Training & Career responsibilities along the Value Chain - Health & Safety Advancement Programmes - Cultural diversity & tourist •Local Government must be capacitated to understand & support exploration of experience opportunities by community entrepreneurs •Need to present sophisticated concepts in an absorbable manner
  3. 3. Acknowledging & Integrating the Scope of Needs into the Concessioning Process & Planning THANK YOU / OBRIGADA Discussion Points Who Should Be Responsible? Who Should Implement?• Tourism awareness building• Capacitation of Community Associations •Government• Entrepreneurial Awareness & Capacity Building •Donors• Soft & Vocational Skills Development & Ongoing •NGO’s Training Needs •Community Brokers• Required Studies, Assessments and Training •Tourism Investors / Operators Needs Analysis •Private Sector Service Providers Who Should / How to Fund? Who Should / How to Monitor? •Tourism awareness building• Government •Capacitation of Community Associations• Donors •Entrepreneurial Awareness & Capacity Building• Concession based funds •Soft & Vocational Skills Development & Ongoing• Community Development Funds Training Needs• Tourism Investors / Operators •Required Studies, Assessments and Training Needs• Reinvestments of returns by parks / investors Analysis etc• Scholarships / learnerships