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Tour de Tuli, Susan Snyman


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A presentation given at a World Parks Congress on 14 November 2014 during a session on Tourism in Transfrontier Conservation Areas: A vehicle for development and sustainable life.

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Tour de Tuli, Susan Snyman

  1. 1. Supporting Transboundary Conservation and Tourism: Tour de Tuli Dr. Sue Snyman Regional Programme Director Children in the Wilderness Wilderness Safaris Regional Community Development
  2. 2. Context Is the major fundraising event of Non-profit organisation of Sustainable conservation through leadership development
  3. 3. Presentation Overview: 1)Route 2)Tour de Tuli objectives 3)Positive impacts of the Tour de Tuli 4)Challenges 5)Finances of the Tour de Tuli
  7. 7. Nedbank Tour de Tuli Objectives • Raise funds for CITW and ensure sustainability • Create awareness of the beautiful areas through which we travel – the people, lodges and wildlife • Create awareness for conservation especially the Greater Mapungubwe TFCA • Provide unique cycling opportunities & create a world class event • Promote our partners and sponsors
  8. 8. Community school visit Community bar visit Crossing the Limpopo River Tea Stop in the bush every day
  9. 9. Positive Impacts of the Nedbank Tour de Tuli (1) • Promotion of the unique qualities of the location • Promotion of the GMTFCA & tourism to the GMTFCA • Raise awareness of the importance of TFCAs • Community interaction • Camaraderie, friendship and networking • Media coverage, Dstv, Etv, radio interviews, networking evenings, celebrity cyclists • Internet coverage, Facebook, Twitter, blogs, websites • YouTube clips and promotional movies
  10. 10. Bean There Coffee Bicycle Repairs Honorable Minister Khama Cycling in Botswana Honorable Minister Khama’s Opening Speech
  11. 11. Positive Impacts of the Nedbank Tour de Tuli (2) • Complimentary management, logistics and administration • Support of local shops • School donations • Park and wildlife donations • Site fees • Food donations • Support of local industries • Local labour • Raise funds for CITW
  12. 12. Interacting with communities Wildlife sightings Crossing the Limpopo River back into SA Bicycle prize for environmental poem – CITW Limpopo Valley
  13. 13. Challenges •Getting the written permissions from all three countries each year •Communication of the event to the local level •Import duties, vehicle taxes, and other related costs – alone, more than R280 000 in 2013 •Logistical challenges – rivers, etc. •Border crossings – waiting periods at borders and the costs associated with this •Opportunity cost of people’s time spent on administration •Uncertainty each year of what permissions are required, what extra costs will be charged, etc. – no consistency
  14. 14. TOUR DE TULI FINANCES FUNDRAISING  Tour de Tuli is CITW’s main fundraising event  Cyclist’ numbers have increased over the years- 286 paid cyclists in 2013 and 289 in 2014  The minimum sponsorship per cyclist was R19 800.00 (US$ 1 868) in 2013 and the cost remained the same in 2014 The total sponsorship raised in 2013 through the entries only was US$ 533 960  Raising more funds during the tour oDrinks – US$ 8710 oTransport –US$ 3484  Sponsors’ support oThe total sponsorship value in 2013 was evaluated at US$ 149 090 compared to 2012 with a sponsorship value of US$ 114 198. By sponsorship value, we refer to sponsoring of cycling shirts, cyclists gifts, tents, bar etc. It may not always be monetary but may be goods or services - sponsors play a very important role financially The Tour total income is between US$ 613 208 and US$ 660 377
  15. 15. HOW MUCH IT TAKES TO RUN TOUR DE TULI Expenses •Loyal suppliers offering competitive prices •Our biggest expenses in 2013  Camp set up - US$ 140 712  Catering - US$ 113 597  Cyclists goodie bags - US$ 63 474 (include cyclist shirts, shower gel, Event t-shirts, Consol lights, head lamps etc.)  Transport - US$ 59 303(Fuel, Equipment, route planning and site inspections)  The Tour total expense for CITW in 2013 was +- US$ 424 528  Governments also incur significant costs, both monetary and in time  The Tour profit in 2013 was US$ 141 509  For 2014, with no increase in cyclist fee, increasing fuel prices and the Rand/$ exchange rate, the Tour managed to still make an excellent profit.
  16. 16. Thank you for your time