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This deck is about activism through the use of social media.

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  1. 1. Clicktivis m Clicks count!
  2. 2. 71% go online to discuss what’s on their minds [1] Among millennials
  3. 3. American’s aged 18 and older spend an average of One hour per day on the Internet and at least another hour with apps [1]
  4. 4. Social Media thrives on engagement and conversation To gain visibility, An organization needs to be
  5. 5. Clicktivism | [klik-tuh- viz-uh m] [noun] 1. the use of information communication technologies, such as social media, to promote, support, and advance worthy causes. 2. Clicktivism can include a range of activates such as organizing protests and signing petitions. [3,4, 5]
  6. 6. Many critics have condemned Clicktivists, instead calling them Slacktivists. [6] Critics of Clicktivism believe:
  7. 7. 1. Getting involved online merely creates the impression of support for an organization [1]
  8. 8. 2. All the “likes”, “tweets”, and “shares” generated by online activists are “feel-good measures” that do not yield
  9. 9. 3. That Clicktivists are lazy and actually degrade “the very nature of activism” [8] - meg Wagner
  10. 10. in order to create greater change offline [1] But in fact, a number of organizations have found ways to operate effectively online
  11. 11. So why does Clicktivism work? [9]
  12. 12. Part of Clicktivism’s success is due to the ease with which individuals can initially get involved and share their cause with friends [10]
  13. 13. Social media allows organizations and activists to raise awareness on a larger scale and reach an audience they might not have touched offline [5,7]
  14. 14. But in order to make digital engagement meaningful online presence must be leveraged so that online activism is
  15. 15. “A successful activist utilizes both virtual and real-life tools to spread the message” [8] - Meg Wagner
  16. 16. The ALS Ice Bucket Challenge For example:
  17. 17. The point of the challenge: To raise awareness and money for ALS by creating funny, shareable videos of individuals pouring buckets of ice water on
  18. 18. The ice bucket challenge is a true example of a successful, viral, online and offline campaign. The challenge raised 800% over what was raised in the same period of time during
  19. 19. So, how can online campaigns be successful?
  20. 20. 1. Present the campaign message from an online perspective. - Adapt your message so that it translates properly online, where people function differently than they do offline - Make sure your message can become a
  21. 21. 2. Be witty to engage viewers! - Social media has the ability to allow multiple narratives to occur at the same time. - If you’re message can engage
  22. 22. 3. Expose you’re campaign and decentralize social networking - Run your campaign on many different websites in order to create multiple points of contact[2]
  23. 23. - Create a relationship with social media. - Be sure to connect your online mission to offline action in order to 4. Create a sustainable operation
  24. 24. Clicktivism can “make the world, the one beyond the keyboard, a better place” - David Carr
  25. 25. Work Cited: 1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html 2. Adhikari, A. (2012, April 5). How charities can use social media for digital campaigning. Retrieved June 5, 2015, from http://www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning 3. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 5, 2015, from http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html 4. What is clicktivism? (n.d.). Retrieved June 5, 2015, from http://www.clicktivist.org/what-is-clicktivism/ 5. Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 5, 2015, from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html 6. Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-Garde Social Activists? Retrieved June 5, 2015, from http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/ 7. Moore, G. (2012, May 3). When clicking counts: In defense of slacktivism and clicktivism. Retrieved June 5, 2015, from http://www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/ 8. Wagner, M. (2013, September 25). Why 'Clicktivism' Isn't a Dirty Word. Retrieved June 5, 2015, from http://mashable.com/2013/09/25/clickivism/ 9. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html 10. Kingsley, P. (2011, July 20). Avaaz: Activism or 'slacktivism'? Retrieved June 5, 2015, from http://www.theguardian.com/world/2011/jul/20/avaaz-activism-slactivism-clicktivism

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