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Anna porte flipbook

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Anna porte flipbook

  1. 1. Clicktivism Clickscount!
  2. 2. 71%goonlinetodiscusswhat’sontheirminds[1] Amongmillennials
  3. 3. American’saged18andolderspendanaverageof OnehourperdayontheInternetandatleast anotherhourwithapps[1]  
  4. 4. SocialMediathrivesonengagementandconversation Togainvisibility,Anorganizationneedstobe wheretheactionis[1,2]
  5. 5. Clicktivism|[klik-tuh-viz-uhm] [noun] 1.  theuseofinformationcommunication technologies,suchassocialmedia,topromote, support,andadvanceworthycauses. 2.  Clicktivismcanincludearangeofactivatessuch asorganizingprotestsandsigningpetitions.[3,4,5]  
  6. 6. ManycriticshavecondemnedClicktivists,instead callingthemSlacktivists.[6] CriticsofClicktivismbelieve:
  7. 7. 1.Gettinginvolvedonlinemerelycreatesthe impression ofsupportforanorganization[1]
  8. 8. 2.Allthe“likes”,“tweets”,and“shares”generatedby onlineactivistsare“feel-goodmeasures”thatdonot yieldresults[7]
  9. 9. 3.ThatClicktivistsarelazyandactuallydegrade“the verynatureofactivism”[8] -megWagner
  10. 10. inordertocreategreaterchangeoffline[1] Butinfact,anumberoforganizationshavefoundwaystooperate effectivelyonline
  11. 11. SowhydoesClicktivismwork?[9]
  12. 12. PartofClicktivism’ssuccessisdueto theeasewithwhichindividualscaninitiallyget involved andsharetheircausewithfriends[10]
  13. 13. Socialmediaallowsorganizationsandactiviststoraise awarenessonalargerscale andreachanaudiencetheymightnothavetouchedoffline[5,7]
  14. 14. Butinordertomakedigitalengagementmeaningful onlinepresencemustbeleveragedsothatonlineactivismis tiedtospecificofflineactionandoutcomes[6]
  15. 15. “Asuccessfulactivistutilizesbothvirtualandreal-life toolstospreadthemessage”[8] -MegWagner  
  16. 16. TheALSIceBucketChallenge Forexample:
  17. 17. Thepointofthechallenge: ToraiseawarenessandmoneyforALS bycreatingfunny,shareablevideosofindividuals pouringbucketsoficewateronthemselves
  18. 18. Theicebucketchallengeisatrueexampleofasuccessful, viral,onlineandofflinecampaign. Thechallengeraised800%overwhatwasraisedin thesameperiodoftimeduringtheperviousyear
  19. 19. So,howcanonlinecampaignsbesuccessful?
  20. 20. 1.Presentthecampaignmessagefromanonlineperspective. -Adaptyourmessagesothatittranslatesproperlyonline,wherepeople functiondifferentlythantheydooffline -Makesureyourmessagecanbecomeacatalystforconversation[2]
  21. 21. 2.Bewittytoengageviewers! -Socialmediahastheabilitytoallowmultiplenarratives tooccuratthesametime. -Ifyou’remessagecanengagemany,youwillreachalarger audience[2]
  22. 22. 3.Exposeyou’recampaignanddecentralizesocialnetworking -Runyourcampaignonmanydifferentwebsitesinorderto createmultiplepointsofcontact[2]
  23. 23. -Createarelationshipwithsocialmedia. -Besuretoconnectyouronlinemissiontoofflineaction inordertogeneratechangeintherealworld![2] 4.Createasustainableoperation
  24. 24. Clicktivismcan “maketheworld,theonebeyondthe keyboard,abetterplace” -DavidCarr
  25. 25. WorkCited: 1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/ media/hashtag-activism-and-its-limits.html 2. Adhikari, A. (2012, April 5). How charities can use social media for digital campaigning. Retrieved June 5, 2015, from http:// www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning 3. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 5, 2015, from http://www.huffingtonpost.com/ritusharma/ stop-pouring-ice-on-click_b_5692555.html 4. What is clicktivism? (n.d.). Retrieved June 5, 2015, from http://www.clicktivist.org/what-is-clicktivism/ 5. Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 5, 2015, from http:// cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html 6. Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-Garde Social Activists? Retrieved June 5, 2015, from http://www.forbes.com/ sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/ 7. Moore, G. (2012, May 3). When clicking counts: In defense of slacktivism and clicktivism. Retrieved June 5, 2015, from http:// www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/ 8. Wagner, M. (2013, September 25). Why 'Clicktivism' Isn't a Dirty Word. Retrieved June 5, 2015, from http://mashable.com/2013/09/25/ clickivism/ 9. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/ media/hashtag-activism-and-its-limits.html 10. Kingsley, P. (2011, July 20). Avaaz: Activism or 'slacktivism'? Retrieved June 5, 2015, from http://www.theguardian.com/world/2011/jul/20/ avaaz-activism-slactivism-clicktivism

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