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Tourism vancouver presentation


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Tourism vancouver presentation

  1. 1. Social Media Applied to Protecting a Brand Candice Gibson Manager, Consumer Marketing Tourism Vancouver
  2. 2. Vancouver’s Image
  3. 3. Social Media as Marketing Tool <ul><li>Launched 2009 </li></ul><ul><li>90,000 visitors/mo </li></ul>
  4. 4. Social Media as Marketing Tool <ul><li>Twitter followers: 18,000 </li></ul><ul><li>Facebook followers: 20,000 “likes” </li></ul>
  5. 5. February, 2010
  6. 6. One year later…
  7. 7. Watching Live through Social Media
  8. 8. Redemption through Social Media
  9. 9. Within Hours…
  10. 10. Outing Rioters through Social Media
  11. 11. Outing Rioters through Social Media
  12. 12. Finding Good Samaritans through SM
  13. 13. The day after…
  14. 14. The day after the day after… <ul><li>A partnership was forged </li></ul><ul><li>A common goal established </li></ul><ul><li>This could not be about “Marketing.” </li></ul><ul><li>A website was launched by that evening </li></ul>
  15. 15. The inspiration…
  16. 16.
  17. 17.
  18. 18. Getting the word out
  19. 19. Moving on…
  20. 20. In Summary <ul><li>Social Media played several roles in the Vancouver riots: </li></ul><ul><li>Live news source </li></ul><ul><li>Organizing platform for clean-up effort </li></ul><ul><li>Community forum </li></ul><ul><li>Police investigation tool </li></ul><ul><li>Public shaming phenomenon </li></ul><ul><li>Finder for good samaritans </li></ul><ul><li>A way for Tourism Vancouver and others to make a contribution to the community and our great city. </li></ul>