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Role of Indigenous Draft 1

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Role of Indigenous Draft 1

  1. 1. The Role of Indigenous People in Re-creating Tourism Anna Pollock and Ben Sherman
  2. 2. VISION• The choice for humanity is between “breakdown” and breakthrough”• Tourism has a responsibility to “re-create itself”• Breakthrough depends on “Changing the Dream of the North” - a major mindset shift• Indigenous peoples can help that change happen• Conscious Travel can provide a bridge - a path that connects two world views• Becoming a conscious host requires embracing a new worldview• Change will occur one community at a time
  3. 3. Does Humanity Hang on the Edge?
  4. 4. Does Tourism Hang on the Edge?
  5. 5. Does Tourism Hang on the Edge? Tourism now supports 1 billion international trips a year
  6. 6. Does Tourism Hang on the Edge? Tourism now supports 1 billion international trips a year International tourism targeted to grow by an additional 800 million trips over the next 20 years
  7. 7. Does Tourism Hang on the Edge? Tourism now supports 1 billion international trips a year International tourism targeted to grow by an additional 800 million trips over the next 20 years Might it be or become a victim of its own success?
  8. 8. Does Tourism Hang on the Edge? Tourism now supports 1 billion international trips a year International tourism targeted to grow by an additional 800 million trips over the next 20 years Might it be or become a victim of its own success? Are we at a tipping point?
  9. 9. Does Tourism Hang on the Edge? Tourism now supports 1 billion international trips a year International tourism targeted to grow by an additional 800 million trips over the next 20 years Might it be or become a victim of its own success? Are we at a tipping point? Metaphorically speaking, we’re about to experience a tourism tsunami + galeforce winds + earthquake
  10. 10. Does Tourism Hang on the Edge? Tourism now supports 1 billion international trips a year International tourism targeted to grow by an additional 800 million trips over the next 20 years Might it be or become a victim of its own success? Are we at a tipping point? Metaphorically speaking, we’re about to experience a tourism tsunami + galeforce winds + earthquake Will the tourism capsule hold out?
  11. 11. Tourism Hangs on the Edge
  12. 12. Tourism Hangs on the Edge Industrial tourism is producing diminishing returns for nearly everybody
  13. 13. Tourism Hangs on the Edge Industrial tourism is producing diminishing returns for nearly everybody This graph shows the fate of individual destinations - could it apply to industrial tourism as a whole?
  14. 14. Tourism Hangs on the Edge Industrial tourism is producing diminishing returns for nearly everybody This graph shows the fate of individual destinations - could it apply to industrial tourism as a whole? Are we at the inflection point?
  15. 15. Tourism Hangs on the Edge Industrial tourism is producing diminishing returns for nearly everybody This graph shows the fate of individual destinations - could it apply to industrial tourism as a whole? Are we at the inflection point? If yields decline industrial tourism can only succeed by growing in volume
  16. 16. Tourism Hangs on the Edge Industrial tourism is producing diminishing returns for nearly everybody This graph shows the fate of individual destinations - could it apply to industrial tourism as a whole? Are we at the inflection point? If yields decline industrial tourism can only succeed by growing in volume What might put the brakes on growth?
  17. 17. How will we handle another 800 million tourists in just 8 years?
  18. 18. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?
  19. 19. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?
  20. 20. How will we handle another 800 million tourists in just 8 years?How will we handle congestion? The Queue to Climb Everest Source: Guardian
  21. 21. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste? The Queue to Climb Everest Source: Guardian
  22. 22. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste? The Queue to Climb Everest Source: Guardian
  23. 23. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste? The Queue to Climb Everest Source: Guardian The Island Where Tourist Garbage is Stored in the Maldives Source: Daily Mail
  24. 24. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions? The Queue to Climb Everest Source: Guardian The Island Where Tourist Garbage is Stored in the Maldives Source: Daily Mail
  25. 25. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardianand land? The Island Where Tourist Garbage is Stored in the Maldives Source: Daily Mail
  26. 26. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardianand land? The Island Where Tourist Garbage is Stored in the Maldives Source: Daily Mail
  27. 27. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardian Protest Sign Erected by Young Balinese Source: ABC They Paved Paradiseand land? The Island Where Tourist Garbage is Stored in the Maldives Source: Daily Mail
  28. 28. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardian Protest Sign Erected by Young Balinese Source: ABC They Paved Paradiseand land?How will we protect vulnerable peopleand cultures? The Island Where Tourist Garbage is Stored in the Maldives Source: Daily Mail
  29. 29. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardian Protest Sign Erected by Young Balinese Source: ABC They Paved Paradiseand land?How will we protect vulnerable peopleand cultures? The Island Where Tourist Garbage is Stored in the Maldives Source: Daily Mail
  30. 30. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardian Protest Sign Erected by Young Balinese Source: ABC They Paved Paradiseand land?How will we protect vulnerable peopleand cultures? The Island Where Tourist Garbage is Stored in the Maldives Source: China Daily Source: Daily Mail
  31. 31. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardian Protest Sign Erected by Young Balinese Source: ABC They Paved Paradiseand land?How will we protect vulnerable peopleand cultures?How will avoid residents’ backlash? The Island Where Tourist Garbage is Stored in the Maldives Source: China Daily Source: Daily Mail
  32. 32. How will we handle another 800 million tourists in just 8 years?How will we handle congestion?How will we handle waste?How will we handle emissions?How will we manage our thirst for water The Queue to Climb Everest Source: Guardian Protest Sign Erected by Young Balinese Source: ABC They Paved Paradiseand land?How will we protect vulnerable peopleand cultures?How will avoid residents’ backlash? The Island Where Tourist Garbage is Stored in the Maldives Source: China Daily Source: Daily Mail• see: Can Tourism Change its Operating Model?
  33. 33. Is the industrial model working for providers?Do any of these issues apply to you?•declining margins,•greater income volatility,•increased risk,•more regulation,•higher input costs (energy, food, supplies),•disengaged employees,•more complexity - especially marketing, and•often more demanding guests
  34. 34. Do you ever feel like this critter?Are you areworking harderthan ever beforeand making lessreturn?
  35. 35. A Mindset or Worldview Shift is Essential• we need to think differently• see “Changing the Dream - Why Mindsets really, really matter!”• see: Can Tourism Change its Operating Model?
  36. 36. What are world views and why do they matter? A worldview or mindset acts as a lens It is made up of values and beliefs that we use to make sense of our world We’re often not aware of our lenses or the beliefs they are based upon especially when commonly held within a society Once you change a mindset, perception and behaviour shift That’s Life! That’s how things are done around here! It’s the Economy, Stupid!
  37. 37. Change The Dream of the Modern World Source: The Pachamama Alliance
  38. 38. Change The Dream of the Modern World Source: The Pachamama Alliance
  39. 39. Assumptions and Beliefs Underpinning the Industrial Worldview It’s a material world, in a dead universe We’re separate, objects are discrete Survival of the fittest More is Better It’s a race against time
  40. 40. We live in a Material World, part of a Dead Universe It’s a material world that we can perceive through our senses Nature as machine It’s a dead universe Primacy of science “It’s Nothing But” - reductionism Mechanistic determinism Reduce to parts, create through assembly Primacy of transactions & efficiency Material value - money = worth Price - the primary motivator of purchase Implications for TourismPlaces are points on a map where resources can beexploited - Planet Earth as a LumberyardFocus on what we can measure & what’s real: Tourismis about jobs, income, foreign exchangePlaces become Products; Products are packagedPrice the basis for competition
  41. 41. We’re Separate Objects Coping with Scarcity The universe is populated by “things”, discrete objects we can measure and observe because they are separate Cogito Ergo Sum, Emergence of the Scientific method Subject - Object, “I” vs “Thou” Dualism Labelism Subject to fixed lawsImplications for Tourism Cause and effectResidents of a place become objects of tourist’sfascination - The Tourist GazeGuests become wallets, targets to be capturedDevelopers, managers, investors, residents, guests,focued on own interests & perspectiveEnvironment a resource to be exploited
  42. 42. Survival Of the Fittest All’s fair in love and war Winner takes all He who dies with the most toys wins The universe is a place of scarcity We compete to survive - Darwin’s struggle for existence Look after “number one” sanctioned by Adam Smith Only competition will drive excellence and prosperityImplications for TourismTourism is fragmented - no one responsible for totalguest experienceSuppliers compete when they could collaborateAdversarial relationship between buyers and sellersLack of trustNo one responsible for the whole - tragedy of the
  43. 43. More is Better More is better Growth is good Growth is essential Green Growth is enoughImplications for TourismFocus on volume & benefits, not on costsNo collective sense of limitsFocus on GDP and economic values
  44. 44. Race Against Time Time is scarce Time is absolute and can be broken into segments Time is money Faster is better Efficient enterprises run like clockworkImplications for TourismSense of pressure - not enough timeService levels deterioratePlaces are not savouredLength of stay confined
  45. 45. The Industrial Mindset Applied to Tourism Product Position Price Profit Place Distribute Promote 19
  46. 46. The Indigenous Worldview Place The universe is alive, magical, sacred All life forms are kin, connected andKinship interdependentRespect Respect & ReciprocitySteward Sufficiency, Maintain the Balance Time is cyclical, being present, knowing Time the right time
  47. 47. The Big Shift - what happens when you change the assumptions? It’s a material world, in a predictable dead universe that can be observed objectively We’re separate, objects are discrete & obey fixed laws Survival of the fittest More is Better It’s a race against time
  48. 48. The Big Shift - what happens when you change the assumptions? It’s a material world, in a predictable dead universe that can be observed objectively It’s all about energy & relationships in an alive universe, of which 96% is invisible We’re separate, objects are discrete & obey fixed laws Survival of the fittest More is Better It’s a race against time
  49. 49. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible We’re separate, objects are discrete & obey fixed laws Survival of the fittest More is Better It’s a race against time
  50. 50. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible We’re separate, objects are discrete & obey fixed laws Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Survival of the fittest More is Better It’s a race against time
  51. 51. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Survival of the fittest More is Better It’s a race against time
  52. 52. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Survival of the fittest Nature’s drive is towards wholeness, collaboration, interdependence More is Better It’s a race against time
  53. 53. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Nature’s drive is towards wholeness, collaboration, interdependence More is Better It’s a race against time
  54. 54. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Nature’s drive is towards wholeness, collaboration, interdependence More is Better Better as in more resilience, balance, harmony & diversity is better It’s a race against time
  55. 55. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Nature’s drive is towards wholeness, collaboration, interdependence Better as in more resilience, balance, harmony & diversity is better It’s a race against time
  56. 56. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Nature’s drive is towards wholeness, collaboration, interdependence Better as in more resilience, balance, harmony & diversity is better It’s a race against time Time is relative, present the only reality
  57. 57. The Big Shift - what happens when you change the assumptions? It’s all about energy & relationships in an alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Nature’s drive is towards wholeness, collaboration, interdependence Better as in more resilience, balance, harmony & diversity is better Time is relative, present the only reality
  58. 58. The Big Shift - what happens when you change the assumptions? It’s all about It’s all about energy & relationships in an relationships alive universe, of which 96% is invisible Energy packets, indivisible, probabilities no certainties. Invisible spaces not empty Nature’s drive is towards wholeness, collaboration, interdependence Better as in more resilience, balance, harmony & diversity is better Time is relative, present the only reality
  59. 59. The Big Shift - what happens when you change the assumptions? It’s all about It’s all about energy & relationships in an relationships alive universe, of which 96% is invisible Energy packets, indivisible, probabilities We’re all One no certainties. Invisible spaces not empty Nature’s drive is towards wholeness, collaboration, interdependence Better as in more resilience, balance, harmony & diversity is better Time is relative, present the only reality
  60. 60. The Big Shift - what happens when you change the assumptions? It’s all about It’s all about energy & relationships in an relationships alive universe, of which 96% is invisible Energy packets, indivisible, probabilities We’re all One no certainties. Invisible spaces not empty It’s about collaboration Nature’s drive is towards wholeness, collaboration, interdependence & making things whole Better as in more resilience, balance, harmony & diversity is better Time is relative, present the only reality
  61. 61. The Big Shift - what happens when you change the assumptions? It’s all about It’s all about energy & relationships in an relationships alive universe, of which 96% is invisible Energy packets, indivisible, probabilities We’re all One no certainties. Invisible spaces not empty It’s about collaboration Nature’s drive is towards wholeness, collaboration, interdependence & making things whole It’s about quality not Better as in more resilience, balance, quantity, yield not harmony & diversity is better volume Time is relative, present the only reality
  62. 62. The Big Shift - what happens when you change the assumptions? It’s all about It’s all about energy & relationships in an relationships alive universe, of which 96% is invisible Energy packets, indivisible, probabilities We’re all One no certainties. Invisible spaces not empty It’s about collaboration Nature’s drive is towards wholeness, collaboration, interdependence & making things whole It’s about quality not Better as in more resilience, balance, quantity, yield not harmony & diversity is better volume Slow down you move Time is relative, present the only reality too fast!
  63. 63. An Alternative Model Applied to Tourism People Play Purpose Plenty Passion Pull Place 22
  64. 64. The Role of Conscious Hosts Enliven. Awaken. Stimulate a sense of Place wonder at the Sacred. Transform. Heal Connect - meaningful encounters based Kinship on reciprocity & respect Respect Collaborate - all stakeholders Steward & Protect, “Keepers of the Care Earth” Slow the Guest, Savour the Moment, Slow Satiate all Senses

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