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Eco-tourism and Global Challenges
Anna Pollock, Founder, Conscious Travel
„Europejski Fundusz Rolny na rzecz Rozwoju Obsza...
Current Perspective
Thinker, philosopher (amateur!)Social Entrepreneur
Conscious.Travel
Global Challenges
Tourism Education Futures Initiative (TEFI)
http://www.slideshare.net/AnnaP/tefi-2
Sustainable Tourism C...
Change Drivers
THE GREAT
UNRAVELLING
We’ve started a new geological era: the
Anthropocene
SOURCE: http://www.theguardian.com/global-development-professionals-n...
We have to make an evolutionary leap!
Population growth,
exploitation of natural
resources, climate
change and other
facto...
Facts are Not Enough – Fear Not a
Motivator
SOURCE: http://www.theguardian.com/global-development-professionals-network/ga...
Inability to Comprehend Exponential
Growth
SOURCE: http://www.theguardian.com/global-development-professionals-network/gal...
Inability to Comprehend Exponential
Growth
SOURCE: http://www.theguardian.com/global-development-professionals-network/gal...
Facts are Not Enough – Fear Not a
Motivator
SOURCE: http://www.theguardian.com/global-development-professionals-network/ga...
Changing our minds, our mindsets
So What’s It Going To Take?
• Just knowing won’t get us very far.
• We have to transform this knowledge
into a deep passio...
What’s It Going To Take?
We need a powerful new story that:
• Shows we are part of nature and not
separate from it.
• Prop...
Business As Usual Not Working
Systemic Change
• Co-operatives
• Social Enterprise
• Worker-Directed Companies
• Social Intrapreneurs
• Not-for-profits
“We have one
generation in which
to shift human
consciousness”
Jeremy Rifkin
“It’s all a question of story. We are in trouble now
because we do not have a good story. We’re in
between stories. The ol...
Breakdown or Breakthrough?
Let’s Go Deeper
Deep
questioning
Deep
experience
Deep
commitment
Arne Naess: Founder, Deep Ecology
Let’s Go Deeper
Deep
questioning
Deep
experience
Deep
commitment
seeing
beingdoing
Deep Questioning
Who are we?
Why are we here?
How do we Achieve our
Purpose?
What is the Real Challenge
• Greening Business as Usual?
• Becoming more sustainable?
• Make ecotourism more profitable?
•...
Our Real Purpose
• HEAL
• Make whole our relationship with nature
• Evoke Wonder and awe
• Deep experience of nature, plac...
Conscious Travel Model
Conscious Travel Principles
How do we change our story?
Let’s Reframe our Purpose as
FLOURISHING
INSPIRATION
Human Health
Ecosystem Health
•Vitality, vigor, energy
•Diversity, complexity
•Balance
•Resilience
•Adaptable & Evolving
Video link
Re-framing our Relationship with
The Role & Responsibility of Eco-
tourism
The tree which moves some to tears of
joy is, in the eyes of others, only a
green thing which stands in the way,
Some see ...
http://www.origingreen.ie
The Irish Are Doing It – in agriculture
How?
• Re-think your purpose;
• Connect, collaborate – food & fire; people &
place
• Drop the eco but spread eco-literacy
...
38
When you want to build a ship, you don’t
start collecting wood, cutting planks and
distributing work, but waken
in the ...
YOUR real purpose
To have them fall in love again with life
To move our guests from numbness to
aliveness
from indifferenc...
Your destiny – to be the Imaginal
Cells
Your destiny – to be the Imaginal
Cells
Your destiny – to be the Imaginal
Cells
dziękuję!
Anna Pollock, Founder, Conscious Travel
„Europejski Fundusz Rolny na rzecz Rozwoju Obszarów Wiejskich: Europa in...
Ecotourism and Global Challenges -Presentation to European Ecotourism Conference, Poland. April 2015
Ecotourism and Global Challenges -Presentation to European Ecotourism Conference, Poland. April 2015
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Ecotourism and Global Challenges -Presentation to European Ecotourism Conference, Poland. April 2015

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Business as Usual not possible; challenges the fixation on volume growth; need for an evolutionary leap in consciousness; shift from growth (more) to flourishing (better); eco hosts are at the frontline helping guests come into a right relationship with Nature.

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Ecotourism and Global Challenges -Presentation to European Ecotourism Conference, Poland. April 2015

  1. 1. Eco-tourism and Global Challenges Anna Pollock, Founder, Conscious Travel „Europejski Fundusz Rolny na rzecz Rozwoju Obszarów Wiejskich: Europa inwestująca w obszary wiejskie.” Projekt opracowany przez Społeczny Instytut Ekologiczny Projekt współfinansowany ze środków Unii Europejskiej w ramach Pomocy Technicznej Programu Rozwoju Obszarów Wiejskich na lata 2007-2013 Instytucja Zarządzająca Programem Rozwoju Obszarów Wiejskich na lata 2007-2013 - Minister Rolnictwa i Rozwoju Wsi
  2. 2. Current Perspective Thinker, philosopher (amateur!)Social Entrepreneur Conscious.Travel
  3. 3. Global Challenges Tourism Education Futures Initiative (TEFI) http://www.slideshare.net/AnnaP/tefi-2 Sustainable Tourism Certification Alliance Africa http://www.slideshare.net/AnnaP/beyond-csr-sustainability
  4. 4. Change Drivers
  5. 5. THE GREAT UNRAVELLING
  6. 6. We’ve started a new geological era: the Anthropocene SOURCE: http://www.theguardian.com/global-development-professionals-network/gallery/2015/apr/01/over-population-over-consumption-in-pictures#img-1
  7. 7. We have to make an evolutionary leap! Population growth, exploitation of natural resources, climate change and other factors are putting the world on a development trajectory that is not sustainable…if we fail to alter our patterns of production and consumption, things will begin to go badly wrong”
  8. 8. Facts are Not Enough – Fear Not a Motivator SOURCE: http://www.theguardian.com/global-development-professionals-network/gallery/2015/apr/01/over-population-over-consumption-in-pictures#img-1
  9. 9. Inability to Comprehend Exponential Growth SOURCE: http://www.theguardian.com/global-development-professionals-network/gallery/2015/apr/01/over-population-over-consumption-in-pictures#img-1
  10. 10. Inability to Comprehend Exponential Growth SOURCE: http://www.theguardian.com/global-development-professionals-network/gallery/2015/apr/01/over-population-over-consumption-in-pictures#img-1
  11. 11. Facts are Not Enough – Fear Not a Motivator SOURCE: http://www.theguardian.com/global-development-professionals-network/gallery/2015/apr/01/over-population-over-consumption-in-pictures#img-1
  12. 12. Changing our minds, our mindsets
  13. 13. So What’s It Going To Take? • Just knowing won’t get us very far. • We have to transform this knowledge into a deep passion to change course. • But passion does not come from the head. It is a product of the heart. And the heart is not aroused by bare facts alone. • It needs stories that weaves those facts into a moving and meaningful narrative. Source: Richard Schiffman
  14. 14. What’s It Going To Take? We need a powerful new story that: • Shows we are part of nature and not separate from it. • Properly situates humans in the world – neither above it by virtue of our superior intellect, nor dwarfed by the universe into cosmic insignificance. • That we are equal partners with all that exists, co-creators with trees and galaxies and microbes in a materially and spiritually evolving universe Source: Richard Schiffman
  15. 15. Business As Usual Not Working
  16. 16. Systemic Change • Co-operatives • Social Enterprise • Worker-Directed Companies • Social Intrapreneurs • Not-for-profits
  17. 17. “We have one generation in which to shift human consciousness” Jeremy Rifkin
  18. 18. “It’s all a question of story. We are in trouble now because we do not have a good story. We’re in between stories. The old story, the account of how we fit into it, is no longer effective. Yet we have not learned the new story” Thomas Berry The Nature of the New Story
  19. 19. Breakdown or Breakthrough?
  20. 20. Let’s Go Deeper Deep questioning Deep experience Deep commitment Arne Naess: Founder, Deep Ecology
  21. 21. Let’s Go Deeper Deep questioning Deep experience Deep commitment seeing beingdoing
  22. 22. Deep Questioning Who are we? Why are we here? How do we Achieve our Purpose?
  23. 23. What is the Real Challenge • Greening Business as Usual? • Becoming more sustainable? • Make ecotourism more profitable? • OR? • Answering the big three questions very differently • Healing the sense of alienation and separation that pervades our culture • Opening the human heart to the AWE of existence • Flourishing and evolving as part of nature
  24. 24. Our Real Purpose • HEAL • Make whole our relationship with nature • Evoke Wonder and awe • Deep experience of nature, places and people • Deep Caring • FLOURISH • Enable People and Places to be all they can and want to be • REGENERATE – move from the death to the life affirming story!
  25. 25. Conscious Travel Model
  26. 26. Conscious Travel Principles
  27. 27. How do we change our story?
  28. 28. Let’s Reframe our Purpose as FLOURISHING
  29. 29. INSPIRATION
  30. 30. Human Health
  31. 31. Ecosystem Health •Vitality, vigor, energy •Diversity, complexity •Balance •Resilience •Adaptable & Evolving Video link
  32. 32. Re-framing our Relationship with The Role & Responsibility of Eco- tourism
  33. 33. The tree which moves some to tears of joy is, in the eyes of others, only a green thing which stands in the way, Some see Nature all ridicule and deformity, and some scarce see Nature at all. But to the eyes of the man of imagination, Nature is Imagination itself. As a man is, so he sees William Blake Change the way we see & relate to Nature
  34. 34. http://www.origingreen.ie The Irish Are Doing It – in agriculture
  35. 35. How? • Re-think your purpose; • Connect, collaborate – food & fire; people & place • Drop the eco but spread eco-literacy • Become “indigenous” - “know your place” how is your identity shaped by the land and your interactions with it • Help the rest of your visitor economy live that identity • Become active change agents in Poland • Capture hearts and minds
  36. 36. 38 When you want to build a ship, you don’t start collecting wood, cutting planks and distributing work, but waken in the heart of people, a longing for the great and endless sea. Antoine St Expury Reach Hearts first, minds second
  37. 37. YOUR real purpose To have them fall in love again with life To move our guests from numbness to aliveness from indifference to empathy 39 To have your guests experience wonder
  38. 38. Your destiny – to be the Imaginal Cells
  39. 39. Your destiny – to be the Imaginal Cells
  40. 40. Your destiny – to be the Imaginal Cells
  41. 41. dziękuję! Anna Pollock, Founder, Conscious Travel „Europejski Fundusz Rolny na rzecz Rozwoju Obszarów Wiejskich: Europa inwestująca w obszary wiejskie.” Projekt opracowany przez Społeczny Instytut Ekologiczny Projekt współfinansowany ze środków Unii Europejskiej w ramach Pomocy Technicznej Programu Rozwoju Obszarów Wiejskich na lata 2007-2013 Instytucja Zarządzająca Programem Rozwoju Obszarów Wiejskich na lata 2007-2013 - Minister Rolnictwa i Rozwoju Wsi For more please ask! Anna Pollock, theconscioushost@gmail.com

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