1.
MISSION STATEMENT
VERIZON VS AT&T
Anna Osmanay
Anatolia College – American College of Thessaloniki
(ACT)

2.
VERIZON COMMUNICATIONS COMPANY
 Mission Statement:
“As a leader in communications, Verizon’s mission is to enable
people and businesses to communicate with each other. We are
also committed to providing full and open communication with
our customers, employees and investors”.

3.
EVALUATION:
 Inspiring purpose/respects shareholder’s interests: Yes
 Responsibility to stakeholders: Yes
 Business domain: No
 Strategic positioning/competitive advantage: No
 Values/Organization’s purpose: Yes
 Values ->reinforcement of organization’s strategy: No
 Statement of behavior standards: Somewhat
 Behavior standards/enable judgment: No
 Portrait/Organization’s culture: Yes
 Easy to read: Yes
Score: 11/20

4.
Broad mission statement: Stable environments
(no growth opportunities)
 Focuses on its wireless business entirely (only in U.S.)
Objectives:
 Increase region business sales (30%/year)
 Increase regional market share (25% in 2 years)
MISSION/OBJECTIVES

5.
AT&T COMPANY:
 Mission Statement:
“Today, our mission is to connect people with their world,
everywhere they live and work, and do it better than anyone
else. We're fulfilling this vision by creating new solutions for
consumers and businesses and by driving innovation in the
communications and entertainment industry.”

6.
EVALUATION:
 Inspiring purpose/respects shareholder’s interests: No
 Responsibility to stakeholders: No
 Business domain: No
 Strategic positioning/competitive advantage: Yes
 Values/Organization’s purpose: Yes
 Values ->reinforcement of organization’s strategy:
Somewhat
 Statement of behavior standards: No
 Behavior standards/enable judgment: No
 Portrait/Organization’s culture: Somewhat
 Easy to read: Yes
Score: 8/20

7.
MISSION/OBJECTIVES
Narrow mission statement: Organization’s
primary business
 Focuses on expanding internationally & maintaining big
investments.
Objectives:
 Strive to maintain and develop a diverse and talented workforce.
 By the end of 2015, majority of spend with strategic suppliers will
be with those who track greenhouse gas.

8.
CONCLUSION
Verizon
 Good mission statement
 Broad
 Grow regionally
AT&T
 Needs improvement
 Narrow
 Grow internationally

9.
BIBLIOGRAPHY
 Farfan, Barbara. "AT&T Mission Statement - Mission, Vision, Headquarters, Founders
Facts and Trivia About AT&T Telecommunications Wireless and Entertainment
Company - Non-retail Corporate Mission Statements." N.p., n.d. Web. 02 Oct. 2015.
<http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/AT-T-Mission-Statement-and-Values.htm>.
 "Verizon." Verizon. N.p., n.d. Web. 02 Oct. 2015.
<http://www.slideshare.net/heykeenan/verizon-1375334>.
 "Verizon Vs. AT&T: Which Has A Better Operating Strategy For The Future?" Seeking
Alpha. N.p., n.d. Web. 02 Oct. 2015. <http://seekingalpha.com/article/2902976-
verizon-vs-at-and-t-which-has-a-better-operating-strategy-for-the-future>.
 "OUR DATA." OUR DATA. N.p., n.d. Web. 02 Oct. 2015.
<http://webcache.googleusercontent.com/search?q=cache%3ALTPrmBplSkUJ%3Aw
ww.att.com%2FCommon%2Fabout_us%2Ffiles%2Fcsr_2012%2Fprogress_toward_g
oals_2011.pdf%2B&cd=6&hl=en&ct=clnk&gl=gr>.
 "Who We Are." Careers. N.p., n.d. Web. 01 Oct. 2015.
<https://www.verizon.com/Content/careers/Templates/AboutCompany.aspx?NRMODE
=Published&NRNODEGUID=%7BD85E1AB4-56E5-42B7-93CE-
A31CAA53BF76%7D&NRORIGINALURL=%2Fjobs%2Fwho+we+are%2Fmission%2
Fmission.htm&NRCACHEHINT=Guest>.