Philosophy of social media

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  • Barriers to entry are low with social media
  • When consumers are online they filer, organise and personalise. Social media, more than any other medium, allows us to do this. A company should ask ‘are my customers online? Are my products and services suited to being online?’ normally answer is yes, so, ‘are my customers using social media?’ Think about your ‘value proposition online’ – this is how people will find you and stick around. Relevance is key for SMM and communicating the right message through the right channel to the right audience has never been more important.
  • Different types of social media consumers – called the ‘social technographics ladder’
  • Philosophy of social media

    1. 1. Philosophy of Social Media
    2. 2. Online Activity
    3. 3. Social Media Consumers <ul><li>Creators </li></ul><ul><li>Conversationalists </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li></ul><ul><li>Joiners </li></ul><ul><li>Spectators </li></ul><ul><li>Inactives </li></ul>
    4. 4. Thank You Anna Woolliscroft Social Media Consultancy and Strategy Development Integrated Marketing Support BTEC in Social Media for Business

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