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Marketing On A Budget

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Seminar presentation on strategic marketing on a budget

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Marketing On A Budget

  1. 1. Marketing your Businesseffectively and on a budget Presented by Anna Woolliscroft
  2. 2. Marketing• What is marketing• Planning effectively• Customers• Tactics• Communicating effectively• Managing and monitoring
  3. 3. Marketing: Definition
  4. 4. Marketing: Definition
  5. 5. Marketing: Definition
  6. 6. Marketing: Definition “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Source: CIM
  7. 7. The Ultimate Goal
  8. 8. Strategy
  9. 9. Strategy SituationControl ObjectivesAction Strategy Tactics
  10. 10. The Value of Marketing AIDA
  11. 11. Customers
  12. 12. Customers ?
  13. 13. Customers - Segmentation C2C C2B G2G B2B G2B B2C G2C B2G C2G
  14. 14. Customer Segmentation • Geography • Demographics • Geo-demographics • Behavioural • Psychographics • Diversity
  15. 15. Promotions Mix Advertising DIGITAL PR Direct SalesMarketing Promotion Personal Selling
  16. 16. Marketing Mix - Positioning Source: http://www.davechaffey.com/static/5-Marketing-Mix.png
  17. 17. Communications MixBrochures Mail Shots Exhibitions Advertisments Sales Business Promotions Networking Social Media Promotion Email Websites Video Podcast Paid SEO Organic CRM Mobile SEO
  18. 18. Check Box• Branding• Name & full contact details• Business literature• Marketing collateral - online and offline• What do you do?• Call to action• Option to purchase?
  19. 19. Communications Content is King!
  20. 20. Trends
  21. 21. Trends
  22. 22. Monitor and Control
  23. 23. Return on Investment
  24. 24. Resources
  25. 25. Give it some ROAR
  26. 26. Give it some ROAR • Relevance • Opportunities • Added Value • Relationships
  27. 27. Thank You Anna WoolliscroftSocial Media Consultancy and Strategy Development Integrated Marketing Support BTEC in Social Media for Business

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