Steven Drost, Stipso

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Steven Drost from Stipso looks at an effective way of tracking information at the Facebook Developers Garage at the Turing Festival, August 2011.

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Steven Drost, Stipso

  1. 1. wisdom of the crowd <br />for <br />data gathering<br />wisdom of the crowd <br />for <br />data collection<br />
  2. 2. current market research<br /><ul><li>asks - from the top down
  3. 3. opaque – no user engagement / doesn’t share results
  4. 4. doesn’t let users ask questions / just give answers
  5. 5. static
  6. 6. linear questionnaire</li></ul>stipso<br /><ul><li>listens - from the bottom up
  7. 7. transparent – massive user engagement / shares results
  8. 8. lets you ask questions / not just give answers
  9. 9. dynamic
  10. 10. explorable data landscape</li></ul>Market Research – <br />Nobody’s answering<br />
  11. 11. imagine: people wanting to move<br /><ul><li>income and cost of living information
  12. 12. where can I go?
  13. 13. what can I earn?
  14. 14. what will my cost of living be?</li></ul>folksonomy informs you – <br />and you inform it!<br />
  15. 15. <ul><li>what are the local wages?
  16. 16. what is the local cost of living?
  17. 17. what is the local skill set?
  18. 18. compare different locations</li></ul>imagine: corporations wanting to open a new facility<br />folksonomy informs you – <br />and you inform it!<br />
  19. 19. <ul><li>get feedback from your location
  20. 20. use data to attract investment, create training incentives
  21. 21. identify skill set short comings
  22. 22. identify your competition – differentiate yourself </li></ul>imagine: cities / regions wanting to attract investment<br />folksonomy informs you – <br />and you inform it!<br />
  23. 23. Show screen shots including ticker at this point<br /><ul><li>Point out key features attractive to respondents and end users</li>

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