Ambarish Mitra, Blippar ' Creating that Augmented Experience'

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  • Any real-world creative e.g. press ad or page, logo, billboard, POS, package or signage can be used as a ‘marker’to trigger any smart-phone action. Any combination of the below could be delivered: Off pack gaming Exclusive video/ music/ sport/ fashion content e.g. virtual ‘try on’/ celeb photo opportunities 3D/ animated augmented reality experience Video playing ‘on’ marker (image coming to life) Secret ‘reveals’ and story telling (e.g. image/ product turns into something else)
  • Blipp to buy now Web linking (to mobile website/ YoutTube/ Facebook/ Twitter etc.) Nearest store locator Add to calendar/ dial phone Download content to phone e.g. recipe file, lyric files, user-guides etc.
  • M-Coupons (with partners ’ preferred solutions) Exclusive discount m-commerce or booking codes Mutli-blipp incentives Competition opportunities (randomised winners, sweep stake or ‘every xth’)
  • Real time travel/ weather/ sport information Real time news Polling/ voting – with real-time scores and results Refreshed content – different response each time user blipps Customisation to location, as required (e.g. language localisation, or targeting to nearest ‘x’)
  • Ambarish Mitra, Blippar ' Creating that Augmented Experience'

    1. 1. Creating that Augmented ExperienceBy Ambarish Mitra (@rishmitra)Co-founder and CEO Updated January 2012
    2. 2. What is blippar? Revolutionary new medium Print to digital bridge Fastest image recognition tech Measurable Brand new behaviour - ‘Blipping’
    3. 3. What can blippar do?BrandingEntertainment & engagement
    4. 4. What can blippar do?Direct ResponseUtility and functionality
    5. 5. What can blippar do?Direct ResponseValue-rich offers
    6. 6. What can blippar do?Dynamic Content DeliveryRich, real-time information
    7. 7. Success to date AUGUST 2012 85% 70% AVERAGE BLIPPS1,000,000Direct downloads The largest singleplatform, image-recog AR audience globally 15% 30% 7.5x per first time userAVERAGE DWELL MANY CAMPAIGNS DATA TRACKING TOOL2.5 mins 250,000+ Unique/ total blipps by date/ time, geo- mapping, % response by marker activity in blipp e.g. click thru, downloads, photo- per blipp INTERACTIONS shares etc.
    8. 8. Our track record
    9. 9. The futureThe Behavior • User habitually ‘blipps’ the flat, static world around them • Content is developed with this medium specifically in mind • Media is bought according to how it converts • One app. One call-to-action. One cumulative audience acquired to the app•The Business • Series A investment this Autumn • International expansion - US Q3, 2012, ROW, Q4 2012 • ‘blipps’ built directly by brands & media owners around the world on an open self- service platformHow? blipp
    10. 10. The futureThe Behavior • User habitually ‘blipps’ the flat, static world around them • Content is developed with this medium specifically in mind • Media is bought according to how it converts • One app. One call-to-action. One cumulative audience acquired to the app•The Business • Series A investment this Autumn • International expansion - US Q3, 2012, ROW, Q4 2012 • ‘blipps’ built directly by brands & media owners around the world on an open self- service platformHow? blipp
    11. 11. Thank you

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