Trendletter feb

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  • Нет смысла растягивать на 2 слайда. Макдональдс 1 слайд – 2 ссылки.
  • Trendletter feb

    1. 1. ONLINE/AD AGENCY<br />TRENDS <br /> LETTER February 2011<br />Multimodes can become the best audience for advertiser<br />L’Oreal is running online promotion of men’s aftershave product<br />McDonald’s failed SMM <br />
    2. 2. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />
    3. 3. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />STATISTICS<br />The Internet size in Ukraine<br />
    4. 4. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />Multimode is advertising future!<br />STATISTICS<br />The Internet size in Ukraine<br />There is new possibility for advertiser-people who combine watching TV and using internet by methods which could be very valuable for this advertiser.<br />Those multimode lovers often pay attention to advertisement and if it touches them- go online to get more information. So smart advertiser can wait for them there.<br /> Source: http://sostav.ua/news/2011/03/01/80/38578/<br />
    5. 5. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />COMPETITORS<br />L’Oreal<br />
    6. 6. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />COMPETITORS<br />Men Expert online promotion<br />L’oreal is running online promo for Men Expert Hydra energetic since 2011 year starts.<br />According to the rules the participant should enter his data and receive kindajoky advise.<br />This example shows what is prohibited to do when thinking of usability and user friendly design. It has unreadable font, it is overloaded with information and even covers grammatical mistakes. As a result – only 71 likes.<br /> Source: http://askmenexpert.com.ua/men.php<br />
    7. 7. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />SOCIAL MEDIA<br />McDonalds<br />
    8. 8. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />SMM fail performed by McDonalds agency<br />In the end of January promo Ukrainian weeks in McDonalds started. The main websites to communicate with audience are www.uaweeks.com.uaand group in Vkontakte<br />According to the rules the participant should send his art work on topic related to modern Ukraine.<br />There was a lot of publications concerning SMM fail performed by McDonalds agency since there were created a number of fake users, who joined group in vkontakte.<br /> Source: http://ua.adme.ru/mcdonalds153090/ukrainskie-nedeli-v-mcdonalds-57105/<br />http://vk.com/club23642935<br />
    9. 9. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL<br />CONTENT<br />GO INTERNATIONAL<br />2011 Digital Predictions<br />
    10. 10. ONLINE/AD AGENCY<br />TRENDS LETTER | FEBRUARY 2011<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL<br />CONTENT<br /> 2011 Digital Predictions <br />-Brands will juggle their presence in the Splinternet<br />-Online shopping<br />-Online display<br />-More mobile eyeballs<br />-Geo-location<br />-Search: increasing personal, mobile and impactful<br />-Gaming on the move<br />-Social graphs will make targeting more relevant<br />-Online privacy will intensify<br /> Source: http://www.dynamiclogic.com/na/research/whitepapers/docs/11-Digital-Predictions-For-2011_Millward-Brown.pdf<br />
    11. 11. ONLINE/AD AGENCY<br /> Contacts<br />01001, KYIV, UKRAINE<br />KRESCHATIK STR., 15 , 119<br />TEL. +38 (044) 592-20-25 <br />TEL. +38 (044) 569-51-84 <br />TEL. +38 (067) 449-33-91 <br />ISD@ISD-GROUP.COM<br />WWW.ISD-GROUP.COM<br />

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