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Il turista cinese fit

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This presentation was used during the last Unindustria event in Rome, to give a brief description of the new FIT Chinese travelers.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Il turista cinese fit

  1. 1. Caratterstiche e potenzialita’ IL TURISTA CINESE FIT: Relatore: Anna Bassini CEO - IC Squared limited
  2. 2. IL FENOMENO FIT IN CINA ? • Il turismo e’ stato storicamente un attivita’ poco sviluppata in Cina. • Fino agli anni ‘80, solo agli ufficiali governativi era concesso uscire dal Paese. • Negli ultimi 10 anni si sta assistendo a una trasformazione. Si stanno ponendo le basi per la segmentazione della domanda turistica. IC SQUARED LIMITED
  3. 3. 0 5 10 15 20 25 Capacita’ di spesaInferiore a 15 1% 15-24 14% 25-34 41% 35-44 36% 45-59 8% superioe a 60 0% Eta’ Inferiore a 15 15-24 25-34 35-44 45-59 superioe a 60 CARATTERISTICHE DEMOGRAFICHE IC SQUARED LIMITED
  4. 4. CARATTERISTICHE DEMOGRAFICHE IC SQUARED LIMITED Titolo di studio Medie Liceo junior college Laurea breve Laurea magistrale o superiore 0 5 10 15 20 25 30 35 40 >30 30-60 60-100 100-150 150-200 <200 Reddito annuo
  5. 5. IC SQUARED LIMITED • Sono quindi molto giovani. • Figli della generazione ricca, e della speculazione immobiliare degli anni passati • Hanno un reddito piu’ elevato della media della popolazione, ma non rientrano nella categoria “high end travelers” • Il 30% della spesa durante il viaggio si concentra sullo shopping, soprattutto di grandi marche. • Periodi di alta’ stagionalita’ per i turisti cinesi sono: ottobre, febbraio e Maggio
  6. 6. LE DINAMICHE DI CONSUMO “This new generation of Chinese outbound travellers is making their own decisions about where to go, where to stay and what to do by doing their own research online, going beyond the old stereotype of big buses of group tourists”. Lily Cheng, managing director of TripAdvisor China
  7. 7. QUALI DESTINAZIONI SCELGONO? IC SQUARED LIMITED 6,752,781 4,997,216 3,440,969 3,132,728 2,815,741 1,563,044 1,476,636 889,847 682,053 648,376 560,055 539,853 514,540 479,557 464,238 409,232 346,500 288,097 277,680 242,275 Hong Kong Thailand South Korea Macau Taiwan Singapore Malaysia Japan Vietnam France United States Indonesia Italy Australia Switzerland Germany Russia New Zealand Philippines United Kingdom • Il 70% del turismo outbound cinese viene assorbito da destinazioni a corto raggio. • L’Europa, tra le destinazioni a lungo raggio, appare quella privilegiata per i turisti cinesi, assorbendo il 46,7% del turismo outbound a lungo raggio.
  8. 8. COME RICERCANO LE INFORMAZIONI Internet, assecondando i trend globali, è diventato la principale fonte di informazioni, specialmente per quanto riguarda le attrazioni turistiche e i relativi prezzi. • il 68% dei viaggiatori cinesi utilizza internet per raccogliere informazioni sulle destinazioni che intendono visitare. • Il 53% dei travelers cinesi che viaggiano all’estero ha effettuato una prenotazione online IC SQUARED LIMITED
  9. 9. IC SQUARED LIMITED 57.41% 3.12% 13.46% 23.57% 6.91% 19.46% 47.02% 30.96% BBS/siti web altro attività promozionali Agenzia turistica pubblicità TV/radio Raccomandato da amici e familiari libri/giornali/riviste Fonte d informazioneIl “passaparola” occupa il secondo posto tra I mezzi piu’ diffusi per la ricerca di informazioni, superando sia i tradizionali magazine, che le agenzie turistiche. Ruolo cruciale dei social media COME RICERCANO LE INFORMAZIONI
  10. 10. I SOCIAL: • Il mercato dei social media è diviso tra due player principali: sinaweibo e weixin. • nato come clone di twitter, weibo ha fuso insieme caratteristiche di twitter e facebook. • principale funzione di weixin e’ quella di instant messaging come whatsapp. è però più integrata con altri servizi (pagamenti online, giochi). IC SQUARED LIMITED
  11. 11. DOVE SOGGIORNANO? IC SQUARED LIMITED 1%3% 5% 5% 6% 7% 17% 28% 29% Motel 1/2 stars hotel Residence/ Service apartments Ostello B&B Resorts 5 stars hotel 4 stars hotel 3 stars hotel La scelta del luogo di pernottamento e’ strettamente legata a due fattori chiave: il numero di stelle e il brand
  12. 12. QUINDI: IC SQUARED LIMITED Per promuovere una struttura e’ importante fare leva sulla brand awareness. Sottolineare, dove possibile, l’appartenenza a un gruppo di strutture che valorizzano determinati valori puo’ aiutare a posizionare meglio il proprio prodotto sul mercato. In caso di strutture indipendenti, sottolineare il valore storico e l’unicita’ della struttura puo’ costituire un elemento di estrema importanza. Le strutture alberghiere in Cina sono quasi esclusivamente ubicate in edifici di nuova costituzione con i pro e contro che questo comporta.
  13. 13. QUALI SERVIZI DESIDERANO? IC SQUARED LIMITED 1. Tra I servizi a disposizione in hotel, il cliente cinese da particolare importanza all’offerta gastronomica, sia questa in camera o accessibile all’area ristorante (incluso servizio di bollitore e acqua calda in camera) Di particolare rilievo inoltre: 2. Accesso alla wifi gratuito in camera 3. Staff o servizio di assistenza in lingua cinese 4. Canali tv di intrattenimento in lingua cinese 5. Terminali union pay attivi 6. Area shopping interna alla struttura
  14. 14. NELLO SPECIFICO: IC SQUARED LIMITED • La Cina vanta una tradizione culinaria molto vasta e sentita come forte elemento di orgoglio nazionale. • Nei classici “group tour” vengono previsti quasi esclusivamente pasti in ristoranti cinesi, con poche eccezioni (uno/due pasti alla settimana) di cucina locale • Tra i pasti della giornata quello che puo’ interessare di piu’ l’albergatore e’ quello della colazione, normalmente sempre incluso nell’offerta della camera.
  15. 15. LA COLAZIONE CINESE IC SQUARED LIMITED • Salata, non dolce • Non cosi’ diversa dagli altri pasti della giornata • No caffe’ • Ricca di proteine • Preferenza per il latte di soia
  16. 16. IC SQUARED LIMITED

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