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Fashion2.0 - brands become media

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Fashion2.0 - brands become media

  1. Fashion 2.0 Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  2. Fashion has changed • Social networking • Long tail niches • Blogging • User generated content • Technology • Social shopping • Crowd sourcing Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  3. Suzy Menkes on blogging Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  4. Waar te beginnen? It’s just too much Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  5. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  6. b2b c2c b2c c2b p2p • Forums • Social networks • Wiki’s • Weblogs • Twitter • Youtube • Flickr • Shops • ... Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  7. Social media • It’s all about conversation Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  8. American Apparel op Facebook Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  9. Social media Branding door • Co-creatie • Crowdsourcing Community branding starbucks Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  10. Collective fashion consciousness • www.lookbook.nu • www.weardrobe.com • flickr.com Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  11. Niches – web’s long tail Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  12. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  13. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  14. Niches • Designer vintage • Etsy.com • Hexsieraden • Emo fashion Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  15. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  16. Trendsetters Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  17. Trendwatchers Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  18. Technology driven • Augmented reality Tobi Virtual Dressing Room • Mobile apps blackberyy, iPhone, androids • Fashion week: streaming video live fashion shows online Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  19. Backlash Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  20. Forced transparency Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  21. • everything is so instantaneous that people are bored with collections even before they make it to the stores
  22. Gucci • http://nyti.ms/a3RWJg • “In terms of investment, the cost of building and maintaining a web site equates to just a handful of pages in a traditional media plan. It is therefore an extremely efficient investment, given that it has global reach being Internet based.” Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  23. Shopping 2.0 • Traditionele retail bleef achter • Inhaalslag • Main stream vs niches • Social shopping • Google shopper Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  24. Social shopping • reviews geven • stemmen op producten • polls • merken aanbevelen • verlanglijstjes maken • Communities, tribes • Style guru’s, trides Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  25. kaboodle Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  26. • Crowd sourcing http://www.innocentive.com/ • Maatwerk http://www.spreadshirt.nl/ • Crowd branding Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  27. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  28. PR Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  29. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  30. Labels should be their own media now • PR & marketing vroeger: advertenties & ‘editorials’ in magazines, billboards, tv etc • PR & marketing nu: dialoog, context, USG, webcare, tribes&trides, long tail Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  31. It’s not about being louder • It’s about being more interesting, relevant, accessible & engaging. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  32. Fashion 2.0 Labels should – inspire and harness conversations amongst consumers by giving people something to talk about – think like media companies, creating and publishing editorial content to earn attention and attract fans who will carry their message across the internet. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam
  33. Brands or tribes? • Brand management • Tribe management • We need you to lead us Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

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