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University Press Redux conference march 2016

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Brief update on how Kudos helps support authors of academic publications to explain and share their work - and provides authors, their institutions and their publishers with insights into the impact of their activities.

Published in: Science
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University Press Redux conference march 2016

  1. 1. Supporting authors post-publication - what works?
  2. 2. what’s the problem?
  3. 3. 3 Pressure to demonstrate impact
  4. 4. 4 Goals… • Increase visibility and impact of research publications and the underlying research • Increase accessibility and impact beyond the academy • Increase potential for future collaborations • Raise profile of individual and/or institution and/or funder • Support research assessment goals • Support student and staff recruitment • Satisfy funders • Policy changes • And more…
  5. 5. 5 Uni presses and universities
  6. 6. what are academics doing?
  7. 7. 7 Some researchers great at outreach How do you know which?
  8. 8. 8 Need some help? I know I should do this but I don’t feel confident enough with [current] tools Lecturer in Social Sciences, UK
  9. 9. 9 Many ways to share work ? Mentions “ ” Shares Bookmarks Views Clicks Downloads Citations Traditional media Social media Scholarly collaboration networks Email Institutional websites, repositories Blogs … etc.
  10. 10. 10 Many ways to measure performance ? Mentions “ ” Shares Bookmarks Views Clicks Downloads Citations Traditional media Traditional publication measures Digital communications measures Emerging “attention metrics” (altmetrics)
  11. 11. 11 How do you join the dots? ? Mentions “ ” Shares Bookmarks Views Clicks Downloads Citations Traditional media Difficult to know what effect efforts to share work are having on its performance
  12. 12. 12 Centralize sharing and measurement ? Mentions “ ” Shares Bookmarks Views Clicks Downloads Citations Traditional media connects the dots!
  13. 13. 13 Use the insights
  14. 14. 14 Embed into workflow processes
  15. 15. A web-based service that helps increase the impact of research and build academic reputations researchers  universities  publishers  funders
  16. 16. 16 across publishers across channels across metrics Central, independent system 16
  17. 17. so who is using Kudos?
  18. 18. 18 75,000+ researchers Medicine 15% Chemistry 14% Biology 14% Social sciences 7% Engineering & technology 6% Economics & business 5% Earth & environmental sciences 5% Philosophy & linguistics 4% Arts and humanities 3% Physics & astronomy 2% Psychology & psychiatry 2% Mathematics & statistics 2% Agriculture / food sciences 1% Computer & information sciences 1% Nursing 1% Professor: 28% Faculty member: 15% Lecturer: 6% Post-doc: 6% Research fellow: 5% Research associate: 4% Graduate student: 4% 18 USA 16% UK 10% India 8% China 5% Italy 4% Australia 4% Germany 3% Canada 3%
  19. 19. 19 Publisher partners
  20. 20. 20 Kudos industry partnerships Best New End User Product 2014
  21. 21. 21 Institutional partners
  22. 22. so how does it work…
  23. 23. 24 EXPLAIN SHARE MEASUR E 3 easy steps
  24. 24. 25 Explain Explain the publication in plain language, and link it to related resources that further help to explain it or set it in context Alternative title – more meaningful outside context of wider book Simple summary of what the work is about and why it’s important 25
  25. 25. 26 Explain 26 Perspectives – where the voice of each individual author can come through
  26. 26. 27 Connections to related materials created post- publication
  27. 27. 28 Sharing ? Kudos generates trackable links for you to share via your email, web and social networks; this gives you unique insight into which tools are most effective
  28. 28. 29 Share More insight about your sharing 25 clicks on this link 11 retweets 270+ views of page on Kudos 29
  29. 29. 30 Share Generating click throughs to your full text online or purchase options for print
  30. 30. 31 Measuring Compare different channels 24 clicks in Facebook 44+ views on Kudos (1 week) 31
  31. 31. 32 Measure Liverpoolexample Mapping your efforts against metrics: clicks, views, downloads, altmetrics, citations
  32. 32. 33 Effort is reasonable Time taken to explain, enrich and share articles is not onerous; metrics help provide a ‘reward’ for the effort involved When the investment of time per paper is approx 3-6 months, almost any reasonable duration is acceptable to increase the usage and citations. Research Fellow, Physical Sciences, UK 7 minutes 170 views
  33. 33. 34
  34. 34. …and what can a publisher see?
  35. 35. 36 Insight into authors’ communications Who? Where? To what effect?Who has started to build a profile and explain their work? Which content is attracting attention? Which researchers are highly social and can help build visibility? How can we build on this?Who needs more help?
  36. 36. 37 Actionable insights • Which researchers are actively promoting their work? • Variation by subject / career level? • Which works are they promoting? • How are they explaining their work? • Where are they sharing their work? • Which work is attracting attention? • Which media / networks are generating most interest? • Who would make a case study for “why it’s worth communicating”? • Who would benefit from more guidance and support? Learn about, and reward, those who really act for impact Repurpose their explanations in your websites or media comms Easy to surface and measure, and therefore to amplify and learn from, their efforts Evidence to inspire and train others at both individual and institutional levels
  37. 37. 38 Author experience and marketing
  38. 38. 39 Author case studies
  39. 39. 40 How does Kudos help publishers? Guiding authors with simple steps for increasing reach and impact of their work Motivating authors to make more use of their valuable networks for promotion Centralizing and surfacing authors’ efforts so you can learn from and build on them Interpreting and enriching research to help you create strong media pitches Amplifying authors’ efforts, quickly and easily Generating insight into which authors are active, which communities are receptive, which content is hot Optimizing how you use your limited marketing / PR resource Increasing traffic to your publications Legitimizing sharing without contravention of copyright Showcasing your brand and your publications Strengthening your relationships with, and services for, authors Mobilizing your research to maximize its impact www.growkudos.com
  40. 40. Thank you! Ann Lawson ann@growkudos.com @growkudos
  41. 41. 42 Kudos Integration with Europe PMC • Kudos has integrated with EPMC • Over 5,000 Kudos articles now indexed by EPMC • Direct links to Kudos • Increases discoverability http://bit.ly/KudosEPMC
  42. 42. 43 Visual summaries – in pilot
  43. 43. 44 Rewarding authors THE “US AND THEM” OF LUXURY BRAND CONSUMERS l uxur y br an d co n sumer s w er e asked ho w t hey def in e l uxur y. t hey do n ’t see t hemsel ves as l uxur y br an d co n sumer s, but mo ck w hat t hey see as “t ypical ” l uxur y br and pur chaser s. ME OTHER TYPICAL BRAND CONSUMERS I HAVETO HAVETHEPRODUCT BECAUSEIT HASTHEBRAND NAME.I CONFORM AND FEEL THENEED TO BEACCEPTED MATERIALISTIC I NEED TO BESEEN TO HAVE LOTSOFPHYSICALTHINGS OWNERSHIP I CAN’T HELPMYSELF,I’M INFLUENCED BY WHAT OTHER PEOPLEWILL THINK OFME AND WILL SPEND WHATEVER IT TAKESTO HAVETHEBEST BRANDS,REGARDLESSOF QUALITY.I’M FRIGHTENED OF LOSING MY SOCIAL PLACE. AMORAL I’M A CONSUMERAND SHOP ON THEHIGH STREET.I BUY WHAT EVERYONEELSEBUYS COMMERCE I ONLY BUY WHAT I WANT,THEBRAND DOESN’T MATTERTO ME.I’M AN INDIVIDUAL AND AM NOT INFLUENCED BY FASHION SUBJECTIVE I ENJOY EXPERIENCESMORE THAN PHYSICAL GOODS.IT’S NOT ABOUT POSSESSING THINGSBUT DOING THINGS EXPERIENCE I’M IN CONTROL OFMY SPENDING AND MAKESENSIBLE PURCHASING DECISIONS.I WILL ONLY BUY WHAT I LIKE,AND I’M NOT DEPENDENT ON A BRAND FORMY IDENTITY MORAL I THINK OFMYSELFASA CREATOR,I BUY BESPOKE PIECESAND HAVEWORK COMMISSIONED ART Thisvisual summary isbased on :Roper,S.et al (2013)constructingluxury brands:exploringtheroleof consumer discourse,European Journal of Marketing,Volume47,Issue3/4,pp.375-400
  44. 44. 45 We have partnered with Kudos to help you maximize the impact of your published work. Please add a simple, non-technical explanation of your publication to make it more accessible to a broader audience. When the published, we will use this text to help more people discover your work and increase its impact. Lay Summary This study aims to explore the relationship between the Chinese government and the globalization of sport. The analysis looks at how the Chinese government has developed and managed its national sport, table tennis, as the sport became more and more globalized. This research developed a theoretical framework and an analytical tool based on Houlihan's model for analyzing ‘global reach and local response in sport’ and adopted a qualitative approach of content analysis and semi- structured interviews Publishing workflow integration

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