The Formula for Innovative Content

Ann Handley
Ann HandleyAuthor of "Everybody Writes" and "Content Rules," Chief Content Officer of MarketingProfs at MarketingProfs
••
The Formula for Innovative Content: Useful x Enjoyable x Inspired = Innovative Content @annhandley
Multiplication signs* are key. Because if the value of any one element is zero, the content isn’t innovative. Useful x Enjoyable x Inspired = Innovative Content @annhandley *Thank you Doug Kessler for the math lesson.
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The Formula for Innovative Content

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The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative.

Ann Handley
Ann HandleyAuthor of "Everybody Writes" and "Content Rules," Chief Content Officer of MarketingProfs at MarketingProfs

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The Formula for Innovative Content

  • 1. The Formula for Innovative Content: Useful x Enjoyable x Inspired = Innovative Content @annhandley
  • 2. Multiplication signs* are key. Because if the value of any one element is zero, the content isn’t innovative. Useful x Enjoyable x Inspired = Innovative Content @annhandley *Thank you Doug Kessler for the math lesson.