Three Social Media F-Words (&
Five Companies That Use Them)<br />Ann Handley<br />Chief Content OfficerMarketingProfs<br />@marketingprofs on Twitter<br />

Not the same old twitter
stories<br />

Who’s doing this well?<br />

Who’s doing this well?<br />

Who’s doing this well?<br />

Walt Disney Co.<br />

Walt Disney Co.<br />Three weeks,
300+ tweets<br />Hashtag #disneysa<br />Short, trackable links<br />

Walt Disney Co.<br />“Throughout the
whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”<br />- Melanie Notkin<br />

The Coffee Groundz<br />

The Coffee Groundz<br /><ul><li>First to-go
order on Twitter

Lots of publicity

Began hosting tweet-ups</li></li></ul><li>The Coffee Groundz<br
/>“My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”<br />—J.R. Cohen<br />

General Mills<br />

General Mills<br /><ul><li>25,000 Facebook fans

Unexpected volume of interaction

Let the customers take control</li></li></ul><li>Intel<br
/>

Intel<br />

Intel<br /><ul><li>Two ways to participate:
submit animation or vote

Short and long-term incentives for
winners

56k Facebook fans, 17k downloads,
101 countries

Final film shown worldwide</li></li></ul><li>Forty<br />?<br
/>?<br />?<br />

Forty<br />

Forty<br />13,000 people in targeted
audience<br />Staff photos better than logo ads<br />1 million+ impressions (~80/person)<br />Forty’s team more recognizable<br />Less than $400<br />

Got any ideas yet?<br />

43 case studies<br />

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