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Three Social Media F-Words (& Five Companies That Use Them)Ann HandleyChief Content OfficerMarketingProfs@marketingprofs on Twitter
Not the same old twitter stories
Who’s doing this well?
Who’s doing this well?
Who’s doing this well?
Walt Disney Co.
Walt Disney Co.Three weeks, 300+ tweetsHashtag #disneysaShort, trackable links
Walt Disney Co.“Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”- Melanie Notkin
The Coffee Groundz
The Coffee GroundzFirst to-go order on Twitter
Lots of publicity
Began hosting tweet-upsThe Coffee Groundz“My advice to businesses (using Twitter) is to just be yourself. That  will take you farther than you could ever imagine.”—J.R. Cohen
General Mills
General Mills25,000 Facebook fans
Unexpected volume of interaction
Let the customers take controlIntel
Intel
IntelTwo ways to participate: submit animation or vote
Short and long-term incentives for winners
56k Facebook fans, 17k downloads, 101 countries
Final film shown worldwideForty???
Forty

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Three social media f words and five companies that use them