Sem conference 100613_1140 (2)

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  • Shpould link to Youtube video: http://www.youtube.com/watch?v=2lXh2n0aPyw
  • Sem conference 100613_1140 (2)

    1. 1. Copyright © 2013 Exercise Works!The use of social media to promoteexercise advice and informationto communities that are atrisk of inactivityAnn GatesFounder of Exercise Works!
    2. 2. Copyright © 2013 Exercise Works!http://www.cdc.gov/socialmedia/Tools/guidelines/Why social media for exercise?
    3. 3. Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.Facebook.com
    4. 4. Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.Twitter.com
    5. 5. Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.YouTube.com
    6. 6. Copyright © 2013 Exercise Works!Why social media for exercisemessage? #trendIncrease the timelyspread and potentialimpact of health andsafety informationSource: Flickr/Takacdi75
    7. 7. Copyright © 2013 Exercise Works!
    8. 8. Copyright © 2013 Exercise Works!Leverage audience networks tofacilitate information sharingSource: BMJ Group Blogs - www.blogs.bmj.com
    9. 9. Copyright © 2013 Exercise Works!
    10. 10. Copyright © 2013 Exercise Works!Expands reach toinclude broader,more diverseaudienceshttp://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
    11. 11. Copyright © 2013 Exercise Works!
    12. 12. Copyright © 2013 Exercise Works!Personalize and reinforce health messagesthat can be more easily tailored ortargeted to particular audiencesRoyal College of Physicians. Action on obesity: comprehensive care for all. Report of a workingparty. London: RCP, 2013.
    13. 13. Copyright © 2013 Exercise Works!The data show that in places where @Facebookusers have more activity-related interests, there isa lower prevalence of obesity and overweight.They reveal how social media data can augmentpublic health surveillance by giving publichealth researchers access to population-levelinformation that they cant otherwise get.Facebook may be a useful indicatorfor tracking obesityhttp://www.medicalnewstoday.com/articles/259750.php
    14. 14. Copyright © 2013 Exercise Works!Facilitate interactive communication,connection and public engagementSource:http://www.cdc.gov/won/overview/index.htm
    15. 15. Copyright © 2013 Exercise Works!Facilitate interactive communication,connection and public engagementSource:http://www.cdc.gov/won/overview/index.htmFancy a game of tennis?
    16. 16. Copyright © 2013 Exercise Works!Facilitate interactive communication,connection and public engagementSource:http://www.cdc.gov/won/overview/index.htmSuns out, fancy a walk?
    17. 17. Copyright © 2013 Exercise Works!Empower people to make saferand healthier decisionsSource:http://www.cdc.gov/won/overview/index.htm
    18. 18. Copyright © 2013 Exercise Works!Evidence for exercise as amedicine is indisputable!http://www.youtube.com/watch?v=aUaInS6HIGo
    19. 19. Copyright © 2013 Exercise Works!23 1/2 Hours Arabic translationYouTube Viral spread timelineSource: http://bit.ly/S9L0N0
    20. 20. Copyright © 2013 Exercise Works!Arabictranslation!Arabic translation reached YouTubeGlobal weekly Top 10Source: YouTube.com
    21. 21. Copyright © 2013 Exercise Works!Age range of male/femaleviewing figuresSource: BMJ Group Blogs - www.blogs.bmj.com
    22. 22. Copyright © 2013 Exercise Works!EnglishversionSaudi Arabia viewing figures for English versionAdd on effects to other health messagesArabicversionReproduced by permission of Dr Mike Evans
    23. 23. Copyright © 2013 Exercise Works! Arabic version predominantly via Facebook Interesting as launch was predominantly via @Twitter Faster than English version spread initially!English version significantly spread via Facebook despite extensiveuse of @Twitter via @Exerciseworks?!Sharing characteristics via social mediaInteresting to know social media preferenceswhen sending out health messages!Source: Youtube analytics
    24. 24. Copyright © 2013 Exercise Works! Viral social media spread of importanthealth messages works! Specific targeted viral media campaigns need toask ‘Tick this box if this video will change yourbehaviour to exercise’ If we use the same methods as we have alwaysdone, then inactivity will still be a global problem! will revolutionise the way we deliverand implement key health messages aroundphysical activity!Take home messages
    25. 25. Copyright © 2013 Exercise Works!The Fun Theory - thefuntheory.comPiano stairs - Thefuntheory.com - Rollghetsteorin.se
    26. 26. Copyright © 2013 Exercise Works!This would be somuch easier viaYouTube @Twitteror Facebook!Guess Ibetterexercisethen!Source: Reproduced via CartoonStock
    27. 27. Copyright © 2013 Exercise Works!Ann GatesFounder of Exercise Works!Exercise-Works Ltd@exerciseworksexerciseworks

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