Marketing Roundtable - November 12, 2013 - Your Iditarod-Entrepreneurs in the Race

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Marketing Roundtable - November 12, 2013 - Your Iditarod-Entrepreneurs in the Race

  1. 1. Mush! Mush! Michelle Massey Barnes Photography Charlie Steen, ThoughtWell Media Nick Turnbull, Turtle Cell
  2. 2. Your Marketing Race 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  3. 3. Your Marketing Mentors Bob Diakow, Brand Development John Eaton, 401k GPS Marcia Luke Van-Diik, Move Communications
  4. 4. Michelle Massey Barnes Photography
  5. 5. Michelle Massey Barnes Photography 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  6. 6. Charlie Steen, ThoughtWell Media
  7. 7. Charlie Steen, ThoughtWell Media 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  8. 8. Nick Turnbull, Turtle Cell
  9. 9. Nick Turnbull, Turtle Cell 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  10. 10. Strategy > Action > Pain > Plan
  11. 11. Michelle Massey Barnes Photography 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  12. 12. Charlie Steen, ThoughtWell Media Photography 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  13. 13. Nick Turnbull, Turtle Cell 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  14. 14. Questions?
  15. 15. See you again in May!
  16. 16. Next Marketing Roundtable Program: Go Fish: Customer Attraction Moderator: Sean Hickey

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