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November 2011 - Marketing Roundtable - Michal Lorenc


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Planning for the future means understanding which industry trends will impact your business and budgets. Here's your opportunity to engage with industry experts sharing stories that directly influence your 2012 marketing planning. Google is surely a line item in your budget, what are they up to now and where is Google going? Will Facebook advertising still be important to allocate budget to? Search Engine Optimization powers your visibility, but what trends should you be aware of and how will they impact your site's future? You'll get the insiders' perspective of B2B corporations, as the panelists take you through the upcoming trends and where you should focus your planning. You'll get answers to these questions...and much more... guaranteed!

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November 2011 - Marketing Roundtable - Michal Lorenc

  1. 1. Mike Lorenc
  2. 2. Distribution and Commerce Information Communication 2006 1B 2003 500M 1994 Users 77M 1998 2000 400M 2010 1.9B “ Buy ” “ Read ” “ Talk ” Digital Revolution in Context Google Confidential and Proprietary 3
  3. 3. Online media has grown up
  4. 4. .
  5. 5. .
  6. 6.
  7. 7. Awareness Interest Consideration Purchase
  8. 8. It’s about integration.
  9. 9. <ul><li>social media enhances the benefits of your search campaigns </li></ul>social+search=success *Social media users are companies that integrate social media into their search campaigns. MarketingSherpa, 2011 Search Marketing Benchmark Report
  10. 10. <ul><li>Your +1’s will reach not only the 40 million users of Google+, but the billion people who come to Google everyday </li></ul>social web
  11. 11. Thank You! Mike Lorenc [email_address]