June 2011 - Marketing Roundtable - Sean Hickey

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In many organizations, there's a wide gulf between social media and traditional marketing. This panel of experts will help you understand that buyers don't distinguish, and each medium has distinct advantages and uses. We'll review case studies, and discuss strategies and tactics to help you leverage and integrate your traditional outbound efforts with new tools like Twitter, LinkedIn, YouTube, and Facebook.

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June 2011 - Marketing Roundtable - Sean Hickey

  1. 1. marketing communications <br />pwb<br />Integrating Traditional and New MediaAnn Arbor SPARK Marketing Roundtable<br />
  2. 2. Why we’re here…<br />“Old media is dead”<br />“What’s a Twitter?”<br />
  3. 3. Today’s marketing communicators need to strike a balance to reach buyers effectively.<br />Success lies in the balance<br />
  4. 4. It’s all part of your message<br />Many organizations separate new media and traditional efforts into silos<br />Your prospects do NOT<br />Like it or don’t:<br />Social media is here to stay<br />Traditional media will never fully disappear<br />
  5. 5. Interactive Media & Metrics<br />
  6. 6. Everychannel is a door to your branding and demand generation assets<br />Doors<br />
  7. 7. Every channel has strengths and weaknesses<br />The best programs integrate elements strategically, examples:<br />Promote a new ad campaign via contests on Twitter<br />Drive social media traffic by including in print and other traditional<br />Integrated marketing extended<br />
  8. 8. Myth: social media isn’t for B2B<br />Social media may even more transformative for B2B, since B2B has a smaller customer base, higher price point, and a customer decision funnel more influenced by word of mouth and reputation<br />Differences in B2B and B2C lie in tactics not strategy<br />Everyone is using the Big 4<br />
  9. 9. Burning questions for our experts?<br />Let’s go!<br />

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