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The Complete Ramadan and Eid Marketing Guide 2017

Expand market share and increase your sales in the Muslim market. Ramadan, like Christmas, is a season of increased consumerism and attention to shopping. The Muslim holiday is celebrated annually for an entire month, and it is the biggest Islamic holiday. Brand managers and marketers need to understand the opportunities that this peak season offers, and how to effectively attract loyal customers and increase sales. In this guide, we touch on the various aspects of Ramadan marketing, which will help your company to be more successful with your seasonal marketing targeted towards Muslims.

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The Complete Ramadan and Eid Marketing Guide 2017

  1. 1. THE COMPLETE RAMADAN & EID MARKETING GUIDE Expand market share and increase your sales in the Muslim market.
  2. 2. Download Now
  3. 3. Who Is Writing This? !Sara Salmani Creative Director/Partner HKI –– Qufi Creative Having years of experience in managing large projects, Sara is a creative director who knows the millennial Muslim market inside out. Her Scandinavian and Middle Eastern background helps her to understand what appeals to both worlds. Kevin Robinson Executive Creative Director NY –– Juniper Jones Kevin Robinson is an entrepreneur and innovator in the truest sense of the word, continuously expanding his skills as both a live action director and creative director; essential in today’s ever evolving media landscape. Anmar Matrood Brand Strategist/Partner HKI –– Qufi Creative Over 10 years of experience in the creative industry. A strategiest with a long- term vision for creating agile brands that thrive on change. Matrood is a cultural melt living and working in Amsterdam, London, Helsinki, Amman and Baghdad. LinkedIn Twitter Instagram Facebook LinkedIn Twitter Instagram Facebook LinkedIn Twitter
  4. 4. Introduction Ramadan, like Christmas, is a season of increased consumerism and attention to shopping. The Muslim holiday is celebrated annually for an entire month, and it is the biggest Islamic holiday. Brand managers and marketers need to understand the opportunities that this peak season offers, and how to effectively attract loyal customers and increase sales. In this guide, we touch on the various aspects of Ramadan marketing, which will help your company to be more successful with your seasonal marketing targeted towards Muslims. Keep in mind that for consumers, Ramadan is not a commercial festival, but a time of self-improvement and spiritual gain. It’s crucial for your brand to integrate Ramadan marketing with a wider strategy that is aligned with your brand values. Don’t think about Ramadan as a one-off marketing attempt, but as a chance to boost an ongoing relationship.
  5. 5. What is Ramadan? Ramadan is the most important month for Muslims. For one entire month, Muslims fast from sunrise to sunset, abstaining from drinking, food, and sexual intimacy. The fast starts with suhoor, a meal just before dawn, and ends with a mini-festive evening meal called iftar, usually shared amongst family and friends. During Ramadan, Muslims focus on strengthening their spirituality by reciting the Quran daily, attending the mosque, and performing acts of charity. Ramadan is viewed as a happy occasion, spent closely with family and friends.
  6. 6. What is Eid-Al-Fitr? Ramadan ends with a three day celebration called Eid-Al-Fitr. This is the biggest holiday for Muslims and on this day fasting is considered to be haram (forbidden by Islamic law). Eid is spent with family and friends, who tend to go out, eat at restaurants, and exchange gifts. Preparation for Eid starts weeks in advance, as parents buy gifts for their children, and new clothes to be worn on Eid day are purchased for everyone. Young adults tend to receive money instead of gifts and spend the evenings with their friends going to the movies, bowling, or other fun activities.
  7. 7. When is Ramadan? The Islamic Hijri calendar is a lunar calendar consisting of 12 months in a year of 354 or 355 days. That is why, when comparing to the Gregorian calendar, Ramadan moves 10 days “forward” each year. For example, in 2016 Ramadan started on 7th of June whereas in 2017 Ramadan starts on the 27th of May.
  8. 8. Seasonal and Geographic Considerations In Northern countries like Sweden, Norway and Finland, Ramadan days during the summer are extremely long. Likewise, in Middle Eastern and Asian countries, the heat of the summer makes fasting more difficult than usual. That’s why traveling during Ramadan is popular amongst Muslims, who wish to enjoy the month in more bearable conditions. This is a good thing to take heed if you’re in the travel and tourism industry.
  9. 9. Some Interesting Facts: + + + + + + Ramadan boosts sales with £100m for UK supermarkets Sainsbury’s rice sales go up 100 percent each year Morrisons shifts 80,000 boxes of dates during Ramadan Bicester Village sales rose by 276% compared to the seasonal average thanks to Eid shoppers from the Middle East Westfield increased 20% in sales during that period Itis shopping centre boosted 12% in sales on Eid Day
  10. 10. + + + + Opportunities Beyond the Middle East! Does Your Industry Sell? Best Times For Marketing & Best Marketing Channels Practical Ramadan Marketing Tips Learn More About
  11. 11. Download The Complete Ramadan & Eid Marketing Guide
  12. 12. hello@quficreative.com www.quficreative.com Twitter HKI: Kaunispääntie 5, Helsinki NY: 202 Plymouth St. ent. B, Brooklyn, New York LDN: 105 Skillen Lodge, HA5 3PR, London LinkedIn Facebook Instagram

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