Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

1

Share

Download to read offline

Redbull

Download to read offline

Its everything about red bull. From its competition to swot analysis

Related Books

Free with a 30 day trial from Scribd

See all

Redbull

  1. 1. THE REDBULL STORY
  2. 2. THE START Founded by Dietrich Mateschitz in Austria in 1987. By 1997, it had expanded to all Europe, Australia and South Africa.
  3. 3. THE INITIAL PRODUCT An energy drink sold in silver and blue can Contained amino acid tauline, B- complex vitamin and caffeine.
  4. 4. PRODUCT EXPANSION
  5. 5. WHAT SETS REDBULL APART??
  6. 6. 1) Built a strong brand image. 2) Reflected authenticity and originality 3) Focused on pre-marketing and sponsoring 4) Micro-targeted trendy shops, clubs and bars 5) Cautious targeting of opinion leaders 6) Aligned with extreme sports, athletes, teams and artists.
  7. 7. AND OF COURSE THE FAMOUS TAGLINE REDBULL GIVES YOU WINGS
  8. 8. ANTI-MARKETING STRATEGY Uses traditional marketing only when the market is mature and company needs to reinforce the brand. This strategy has been extremely successful as it connects with its young consumers.
  9. 9. REDBULL SPONSORSHIP
  10. 10. Red Bull sponsors variety of adventure sports like mountain climbing, snow boarding, sailing apart from regular sports. It also sponsors rock concerts and events Events such as Flugtag are very popular in which homemade flying machines are tested.
  11. 11. Red Bull sponsors many athletes from different sports. E.g. Vettel (F1), Hilary Knight(Snow Hockey), Kris Bryant (Baseball) etc.
  12. 12. RED BULL’S MARKETING PRISM
  13. 13. COMPETITION FACED BY RED BULL Red Bull leads the Energy Drinks Market with 43% share.
  14. 14. RED BULL A SWOT ANAYSIS
  15. 15. STRENGHTS 1) Market Leader- They are the leaders in the sports drink market 2) Market Efforts- Their promotions, events, campaigns are well targeted 3) Strong Brand Identity
  16. 16. WEAKNESS 1) Prices are little higher than competitors 2) Only has one product with branches of it 3) Lack of innovation 4) A lot of competition ( both industry as well as market competition)
  17. 17. Opportunity 1) A lot of promotions, advertising and activities 2) Consumer recognition 3) Ventures: like with facebook
  18. 18. THREATS 1) Health concerns- Very high caffeine content 2) A lot of existing competition 3) Threat of entry of popular drinks brand like Coca Cola or Pepsi
  19. 19. SUMMARY
  20. 20. DISCLAIMER Created by Ankit Anand, BITS Goa, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow
  • arianqyqalla

    Apr. 24, 2017

Its everything about red bull. From its competition to swot analysis

Views

Total views

390

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

2

Shares

0

Comments

0

Likes

1

×