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Anja Filzek - Die Wahrheit über soziale Netzwerke Vortrag10092010

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Anja Filzek - Die Wahrheit über soziale Netzwerke Vortrag10092010

  1. 1. Die Wahrheit über soziale Netzwerke Best Practice Präsentation zur stART. 10 von Anja Filzek Dipl.-Medienberaterin & Kulturmanagerin www.attransfer.de
  2. 2. Gliederung 1. Einführung in soziale Netzwerke 2. proud – Lifestylemagazin: Praxisbeispiele des viralen Marketings 3. Datenschutz vs. Verbrauchernutzen (Facebook & Co.) 4. Ausblick und Fragen
  3. 3. Soziale Netzwerke Plattformen, um Menschen mit gleichen Interessen oder bestimmten Wissensgebieten zu finden. Jeder legt ein Profil von sich selbst an, zum Beispiel bei Xing, LinkedIn oder Facebook. Wer andere mit gleichen Interessen sucht, kann per Mausklick eine ganze Liste mit Kontaktdaten einsehen. ... Quelle: www.harvardbusinessmanager.de/extra/glossar/a-599776.html Anja Filzek | atTransfer.de © 2010
  4. 4. Social Media oder Web 2.0 Anja Filzek | atTransfer.de © http://strassenblog.wordpress.com/2008/12/ 2010
  5. 5. Morgen Stanley Internet Trends Anja Filzek | atTransfer.de © Quelle: http://www.ikosom.de/2010/05/11/aktuelle-social-media-studien-im-uberblick-mai-2010/ (Stand August 2010) 2010
  6. 6. proud      selbst. bewusst. anders.
  7. 7. Leser / Zielgruppe Eine Dreiteilung der Leserschaft abhängig vom Alter ergibt: • FANS | 1/3 Schüler • KERNZIELGRUPPE | 1/3 Redaktionsalter  • AKTIVE KRITIKER | 1/3 Kreative, Junggebliebene • Technisches: Ø 24 Jahre • 2,5 Leser pro Print-Ausgabe (Quelle: Landau Media) • 55.000 Leser im Print • 20.000 gedruckte Auflage Ø 1.200 €  • Kurzum: Markenbewusst, am Zeitgeist, Networker und Macher. Quelle: http://mediadaten.proud.de/ | atTransfer.de © Anja Filzek 2010
  8. 8. Flyer & Partyvideos MARKENAUFMERKSAMKEIT IN 20.000 MAGAZINEN, ONLINE MIT VIDEO UND FOTODOKUMENTATION UND ALLEN CROSSMEDIALEN WERBEMITTELN 20.000 PROMO VIDEO Flyer Anja Filzek | atTransfer.de © 2010
  9. 9. twitter Anja Filzek | atTransfer.de © 2010
  10. 10. Facebook fans Anja Filzek | atTransfer.de © 2010
  11. 11. Social Media on- & offline REICHWEITE proud : Ø 180.000 Leser 25.000 Netzwerk 55.000 Print Leser (20.000 Auflage) 30.000 Downloads 40.000 proud.de 300.000 Zugriffe 6.300 E-Mail http://finden.proud.de Anja Filzek | atTransfer.de © 2010
  12. 12. Sind wir auf der Überholspur? wir sind keine zielgruppen oder endnutzer oder konsumenten. wir sind menschen - und unser einfluss entzieht sich eurem zugriff. kommt damit klar. www.cluetrain.de/ Anja Filzek | atTransfer.de © 2010
  13. 13. Virales Marketing 1. Sprichst du die Zielgruppe nicht an, spricht sie nicht über dich 2. Bleib authentisch – sprich nicht über Dinge, die du nicht hinterfragt hast 3. Gewinne stets die Aufmerksamkeit durch erfolgreiche Aktionen 4. Sei Teil deiner Zielgruppe Anja Filzek | atTransfer.de © 2010
  14. 14. Datenschutz vs. Verbrauchernutzen „Es fehlen klare Gesetzestexte, die soziale Netzwerke regeln. Der Bundesgerichtshof hat in Sachen Facebook und StudiVZ auch noch nicht entschieden, daher fehlen verbindliche Auslegungen der Gesetzestexte für die neuen Dienste. Aber der Tenor der deutschen Datenschutzgesetze ist klar: Anbieter müssen Betroffenen verständlich erklären, was mit ihren Daten passiert, Widerspruch muss möglich sein und bei der Nutzung öffentlich zugänglicher Daten sind "schutzwürdige Interessen der Betroffenen" zu beachten. Wie das im Netz konkret aussehen muss, werden erst Urteile zu konkreten Fällen zeigen. Was soziale Netzwerke in Deutschland dürfen, wird im Detail gerade erst durchdekliniert.“ KONRAD LISCHKA 7.5.2010 SPIEGEL ONLINE http://www.spiegel.de/netzwelt/netzpolitik/0,1518,693509,00.html Anja Filzek | atTransfer.de © 2010
  15. 15. Der totale Kollaps der Datensicherheit?
  16. 16. Fragen? „Ist das Glas ist halbvoll oder halbleer? “ Sind soziale Netzwerke (online) effizient? Danke für Ihre Aufmerksamkeit! Anja Filzek | atTransfer.de © 2010
  17. 17. Kontakt atTransfer Kreativagentur Web & Print Apostel-Paulus-Str. 34 10823 Berlin Telefon & Mobil 030/ 99195495 0172/3854391 Online www.attransfer.de www.xing.com/profile/Anja_Filzek E-Mail a.filzek@attransfer.de Anja Filzek | atTransfer.de © 2010

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